Utz Turns up the Heat With New Mike’s Hot Honey Extra Hot Potato Chips
06 Mai 2024 - 4:00PM
Business Wire
Limited-time flavor brings triple the heat of
original Utz Mike’s Hot Honey Chips
Utz®, a leading U.S. salty snack food brand, has teamed up again
with Mike’s Hot Honey®, America’s original and No. 1 brand1 of hot
honey, to create new Utz Mike’s Hot Honey EXTRA HOT potato
chips.
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Utz® has teamed up again with Mike’s Hot
Honey® to create new Utz Mike’s Hot Honey EXTRA HOT potato chips.
Source: Utz Brands, Inc.
Available now through September, the fiery flavor builds off the
original Utz Mike’s Hot Honey chips but with three times the heat.
The mouth-watering, “swicy” (sweet and spicy) potato chips are
gluten-free and kosher-certified. They come in an on-the-go,
2.625-ounce size and a take-home, 7.75-ounce size.
The original Utz Mike’s Hot Honey potato chips were launched as
a limited-time offer in May 2023. They became a permanent flavor in
August of the same year due to their skyrocketing popularity, with
sales exceeding Utz’s previous limited-time launches.
“We know hot and spicy is currently the No. 1 flavor in salty
snacks. That’s why, following the success of our original Mike’s
Hot Honey potato chips, we wanted to offer fans an even hotter
snacking option,” said Utz Brands, Inc. Marketing Director Amber
McGrogan. “Mike’s Hot Honey has been a great partner over the last
year, and we look forward to continuing to work together to bring
the sweet heat to snacking fans nationwide.”
Building further on the swicy trend, Utz released Utz Mixed Mini
pretzels in Mike’s Hot Honey flavor in March 2024 to give fans even
more ways to enjoy the sweet heat of Mike’s Hot Honey.
Utz Mike’s Hot Honey EXTRA HOT potato chips are available at
leading grocery, mass, and convenience retail stores nationwide and
online at utzsnacks.com
“At Mike’s Hot Honey, we think everything is better if it has
the perfect kick of sweet and heat, and that’s never been more true
than with the incredibly popular Utz Mike’s Hot Honey potato
chips,” said Mike’s Hot Honey Founder Mike Kurtz. “We’ve tasted the
new Utz Mike’s Hot Honey EXTRA HOT Chips, and we just know Utz fans
are going to love them as much as we do.”
Share what you love about the new Utz Mike’s Hot Honey EXTRA HOT
Chips @utzsnacks on Facebook, Instagram, and TikTok and
@mikeshothoney on Facebook, Instagram and TikTok using the hashtag
#MHHEXTRAHOT.
About Utz Brands, Inc.
Utz Brands, Inc. (NYSE: UTZ) manufactures a diverse portfolio of
savory snacks through popular brands, including Utz®, On The
Border® Chips & Dips, Golden Flake®, Zapp’s®, Good Health®,
Boulder Canyon®, Hawaiian Brand® and TORTIYAHS!®, among others.
Backed by a century-long family heritage, Utz continues to have
a passion for exciting and delighting consumers with delicious
snack foods made from top-quality ingredients. Utz’s products are
distributed nationally through grocery, mass merchandisers, club,
convenience, drug and other channels. Based in Hanover,
Pennsylvania, Utz has multiple manufacturing facilities located
across the U.S. to serve our growing customer base. For more
information, please visit www.utzsnacks.com or call
1‐800‐FOR‐SNAX.
About Mike’s Hot Honey
Mike’s Hot Honey is America’s leading brand of hot honey and has
been elevating everyday eating experiences since 2010, when its
first drizzle on a pizza at Paulie Gee’s in Brooklyn sparked a
word-of-mouth sensation and created a new category of pizza
topping. By popular demand, Mike started selling his small-batch,
hand-labeled hot honey bottles to visitors of the pizzeria, as well
as other local restaurants and businesses. Today, Mike’s Hot Honey,
with the same original recipe, can be found in thousands of
restaurants and retailers across the country. Using only 100% pure
honey infused with real chili peppers, Mike’s Hot Honey’s one-two
flavor punch of sweetness then heat makes any dish more dynamic,
from the original pairing on pepperoni pizza to chicken, cheese and
charcuterie, ice cream, cocktails and so much more. Mike’s Hot
Honey empowers chefs and eaters everywhere to customize, create and
share extraordinary meals. Happy drizzling!
____________________________ 1 Nielsen Byzzer IQ and Amazon Best
Seller Rank Lists dollars and share L52 for week ending April 20,
2024.
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version on businesswire.com: https://www.businesswire.com/news/home/20240506837317/en/
SPM Communications Agency Media
Contact Ashley Lennington AshleyL@spmcommunications.com
Utz Brands, Inc. Media Kevin Brick
kbrick@utzsnacks.com
Investors Kevin Powers kpowers@utzsnacks.com
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