'Heroes' Star Ali Larter Joins Dove(R) Hair Care to Take a Stand for Real Beauty
21 August 2007 - 9:21PM
PR Newswire (US)
Actress 'gets real' at TV's most anticipated award show NEW YORK,
Aug. 21 /PRNewswire/ -- While her Hollywood counterparts get ready
to sit for hours in styling chairs and endure all kinds of pulling
and prodding to prepare for the 59th Annual Primetime Emmy(R)
Awards, one actress stands alone. Ali Larter, co-star of the
Emmy-nominated series "Heroes," announced today that in
collaboration with Dove Hair Care she is taking a stand for real
beauty by "going real" on the red carpet. She is forgoing the usual
pre-awards show professional hairstyling routine by creating her
own hairstyle, without a team of stylists. Her mission is to
inspire women to start loving the hair they have and not compare it
to the unattainable images they see in the media and Hollywood.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070821/AQTU130)
"There is a lot of work that goes into Hollywood hair and I want
women to know that it is unrealistic for every day," said Larter.
"I am going to go out on a limb by doing my own hair for the Emmys
without any stylists. I am going to use Dove Hair Care products for
five days, get my hair in great shape and I am going to rock the
red carpet. I am doing all of this to help women realize the
potential of their own hair and feel more confident every day."
While working with Ali Larter, Dove Hair Care uncovered that it
often takes a team of stylists, two hours or more in a styling
chair with curling irons, hot rollers, flat irons, foam wedges and
products to create celebrity camera-ready "Hollywood" hairstyles.
Such styling processes used to create glamorous looks for award
shows, red carpet events and commercial shoots, are unrealistic for
women to achieve every day. However, according to a recent
survey(1), nearly 60 percent of women believe that these images in
the media set the standard for beautiful hair. Boosting Self-Esteem
in Girls Pre-teen and teenage girls can be particularly affected by
unrealistic beauty images in the media. Girls need to start
embracing the hair they have at a young age, which is why Ali
Larter joined Dove Hair Care today in New York at a session
designed to help build self-esteem in pre-teen/teen members of the
Girl Scouts of the USA. Serving as a positive role model, Larter
inspired attendees to love the hair they have by sharing her
personal experiences. "I believe in the Dove Hair Care message and
I am excited to take a stand for real beauty," said Larter. "I have
learned to love my hair and I hope girls and women of all ages do
the same." Additionally, Gretchen Monahan, trendsetter, celebrity
stylist and contributor to the "Rachael Ray" show, was on hand to
share hair care tips and styling techniques to help the girls feel
more beautiful and confident every day. Everyone can make their
hair look its best with the right tools and techniques. Dove
Supports Self-Esteem In conjunction with Ali Larter's involvement
and to help girls start embracing their hair early on, Dove Hair
Care will make a donation to help send girls from across the U.S.
to self-esteem workshops through uniquely ME!, The Girl Scout/Dove
Self-Esteem Fund program. The Dove Self-Esteem Fund is part of the
Dove Campaign for Real Beauty, a global effort designed to widen
today's stereotypical view of beauty. Real Women, Get Involved!
Real women can get involved with the campaign effort by telling
Dove why they love the hair they have through the Dove Love Your
Hair Ad Contest. At http://www.doveloveyourhair.com/, women can
create personalized ads to showcase their real, beautiful hair.
From these entries, six winners will be chosen to receive
all-expenses-paid trips to New York and be featured in an upcoming
Dove Hair Care ad. For every contest entry, a $1.00 donation will
be made to support self-esteem workshops for young girls through
uniquely ME!, The Girl Scout/Dove Self-Esteem Fund program. Entries
will be accepted through October 19, 2007. About Campaign for Real
Beauty Encouraging all women to embrace their hair is an important
part of the Dove effort to build self-esteem. Since the Dove
Campaign for Real Beauty was created in 2004, Dove has debunked
beauty stereotypes and provoked a global discussion to help change
the way society sees beauty. Dove is turning its focus to hair
because it is something that plays a large role in driving a
woman's self-confidence every day. In fact, according a recent
survey, 94 percent of women feel more attractive, happier or
confident on a day when they love their hair, but 66 percent said
they are happy with their hair only one day a week. Dove Hair Care
wants women to love their hair every day. About Dove Hair Care
According to Unilever research and development, damaged hair is the
No. 1 consumer problem and unmet need. In fact, 86 percent of women
say that it is the No. 1 thing they want to change about their
hair. Women are only a five-day transformation away from beautiful
hair with the Dove Hair Care line of shampoos, conditioners and
treatments, which work hard to protect and repair all types of
hair, making hair soft and smooth. This transformation can help
women feel more beautiful and confident. All Dove Hair Care
products are available in food, drug, mass and club retail outlets.
About Dove The Dove mission is to make women feel more beautiful
every day by challenging today's stereotypical view of beauty and
inspiring women to take great care of themselves. Dove,
manufactured by Unilever, is the No. 1 personal wash brand
nationwide. One in every three households uses a Dove product(2),
which includes beauty bars, body washes, face care,
anti-perspirant/deodorants, hair care and styling aids. Dove is
available nationwide in food, drug and mass outlet stores. About
Unilever Unilever (NYSE:ULNYSE:UN), one of the world's largest
consumer products companies, aims to add vitality to life by
meeting everyday needs for nutrition, hygiene and personal care.
Each day, around the world, consumers make 160 million decisions to
purchase Unilever products. The company has a portfolio of brands
that make people feel good, look good and get more out of life. In
the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country
Crock, Degree, Dove personal care products, Hellmann's, Knorr,
Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle,
Suave, Sunsilk and Vaseline. All of the preceding brand names are
registered trademarks of the Unilever Group of Companies. Dedicated
to serving consumers and the communities where we live, work and
play, Unilever in the United States employs approximately 13,000
people in more than 60 office and manufacturing sites in 24 states
and Puerto Rico -- generating nearly $10 billion in sales in 2006.
For more information, visit http://www.unileverusa.com/. (1) Survey
statistics are a result of the Dove Hair Care Study by Impulse
Research Corp. in July 2007. The online survey was completed by
1,000 women in the U.S. between the ages of 18-54. Margin of error
is +/- 3 percent at the 95 percent level of confidence. (2)
ACNielsen (2004) Contact: Danielle Gray/Edelman Stacie
Bright/Unilever (312) 297-7575 (203) 625-1130
http://www.newscom.com/cgi-bin/prnh/20070821/AQTU130
http://photoarchive.ap.org/ DATASOURCE: Dove Hair Care CONTACT:
Danielle Gray of Edelman, +1-312-297-7575, ; or Stacie Bright of
Unilever, +1-203-625-1130, , both for Dove Hair Care Web site:
http://www.doveloveyourhair.com/ http://www.unileverusa.com/
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