Sharing News Network Launches Round-The-Clock Reporting of Positive News
18 April 2007 - 4:00PM
PR Newswire (US)
Hosted by Singer Amy Grant, Web Network Dedicated to Telling
Real-Life Stories of Sharing ENGLEWOOD CLIFFS, N.J., April 18
/PRNewswire-FirstCall/ -- Shedd's Country Crock(R) announced today
the start of an entirely different news network - one that tells
positive stories to balance the bad news we hear everyday. The
Sharing News Network, SNN, an online newscast will report stories
of sharing captured from around the nation that help make America a
great place. SNN was launched as part of "Spread the Sharing," a
new national campaign that challenges Americans to tell one million
stories of sharing by Thanksgiving 2007. Each story told will
result in a meal donation through America's Second Harvest by
Country Crock. SNN will web cast weekly two- to three-minute
reports of "sharing news" on http://www.spreadthesharing.com/. SNN
is hosted by Grammy Award-winning singer Amy Grant, for the "Spread
the Sharing" campaign. Amy recently hosted her own network program
dedicated to making wishes come true. No story of sharing is too
big or too small - whether bringing cookies to a new neighbor or
lending a hand at a local community soup kitchen. The Spread the
Sharing website will feature a tally of the meals shared, a map
featuring stories by state, and exclusive video footage taken by
SNN reporters who will travel the nation videotaping stories of
sharing. The stories will be reported as part of the weekly
newscast and available in a video diary. Website visitors can view
stories by state and find other information on sharing. "This new
campaign celebrates stories of sharing," says Ms. Grant. "When
people hear positive news of others sharing, they are motivated to
go out and try to make a difference in their communities." About
Unilever Unilever [NYSE: UL, UN], one of the world's largest
consumer products companies, aims to add vitality to life by
meeting everyday needs for nutrition, hygiene and personal care.
Each day, around the world, consumers make 150 million decisions to
purchase Unilever products. The company has a portfolio of brands
that make people feel good, look good and get more out of life. In
the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country
Crock, Degree, Dove personal care products, Hellmann's, Lipton,
Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave
and Vaseline. All of the preceding brand names are registered
trademarks of the Unilever Group of Companies. Dedicated to serving
consumers and the communities where we live, work and play,
Unilever in the United States employs approximately 15,000 people
in 66 office and manufacturing sites in 24 states and Puerto Rico-
generating more than $9 billion in sales in 2005. For more
information visit http://www.unileverusa.com/. About America's
Second Harvest - The Nation's Food Bank Network America's Second
Harvest - The Nation's Food Bank Network is the largest charitable
domestic hunger-relief organization in the country with a Network
of more than 200 Member food banks and food-rescue organizations
serving all 50 states, the District of Columbia and Puerto Rico.
The America's Second Harvest Network secures and distributes more
than 2 billion pounds of donated food and grocery products
annually; and supports approximately 50,000 local charitable
agencies operating more than 90,000 programs including food
pantries, soup kitchens, emergency shelters, after-school programs
and Kids Cafes. Last year, the America's Second Harvest Network
provided food assistance to more than 25 million low-income hungry
people in the United States, including nearly 9 million children
and nearly 3 million seniors. For more on the America's Second
Harvest Network, please visit http://www.secondharvest.org/. Lina
Allocca M Booth & Associates 212-481-7000 ext 3436 Cell:
973-271-2818 Cody Adams M Booth & Associates 212-481-7000 ext
3215 Cell: 917-349-9909 DATASOURCE: Unilever CONTACT: Lina Allocca,
ext. 3436, Cell, +1-973-271-2818; or Cody Adams, ext. 3215, Cell,
+1-917-349-9909, both of M Booth & Associates for Unilever,
+1-212-481-7000 Web site: http://www.unileverusa.com/
http://www.secondharvest.org/
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