Who Says You Can't Eat Ice Cream on a Diet?
13 März 2007 - 1:00PM
PR Newswire (US)
Good Humor-Breyers is First to Bring 100 Calorie Options to Ice
Cream Category GREEN BAY, Wis., March 13 /PRNewswire/ -- Just
because something isn't full of calories, doesn't mean it can't be
BIG on taste! Good Humor-Breyers proves once again that the company
is on track with one of the hottest trends to hit the grocery store
shelves with the introduction of new, 100 Calorie ice cream
products that are guaranteed to satisfy any type of craving without
all of the guilt. (Photo:
http://www.newscom.com/cgi-bin/prnh/20070313/CGTU014 ) Good
Humor-Breyers is proud to be the first ice cream company to
introduce the 100 Calorie claim to the ice cream category with
several new 100 Calorie products. Available nationwide in March,
Good Humor-Breyers' new 100 Calorie options include: -- Breyers(R)
Double Churn(TM) 100 Calorie Cups -- These single-serving cups
offer convenience and portion control for consumers who are
watching what they eat, and are a quick and easy snack that can be
enjoyed on the go. Available in two flavors -- Cookies & Cream
and Vanilla Fudge Swirl -- Double Churn 100 Calorie Cups are sold
in a six-pack for a suggested retail price of $3.99. --
Slim-a-Bear(R) 100 Calorie ice cream sandwiches -- These portion-
controlled ice cream sandwiches are only 100 calories, making it
easy for the calorie-conscious consumer to enjoy! The 3 oz.
sandwich is available in both Vanilla and Vanilla/Chocolate
varieties. Slim-a-Bear ice cream sandwiches are sold in a six-count
package for a suggested retail price of $4.09. -- Slim-a-Bear(R)
100 Calorie ice cream bars -- Another new addition to the
Slim-a-Bear line is a 2 oz. ice cream bar made with reduced-
calorie and low-fat ice cream and covered with special Klondike
Chocolate. This 100 calorie stickless bar is sold in an eight-count
box for a suggested retail price of $4.09. -- Fudgsicle(R) 100
Calorie fudge bars -- Guilt free chocolate indulgence made easy!
These super creamy, giant size (3.5 oz.) fudge bars are another
great, low-fat treat for consumers who are watching their weight.
Fudgsicle 100 Calories bars will be sold in packages of eight for a
suggested retail price of $3.99. "We are excited to bring the 100
calorie trend to the ice cream category for the first time," says
Julio Del Cioppo, Director of Marketing. "These portion-controlled
ice cream novelties provide consumers with just the right amount of
our great-tasting ice cream, while helping them watch their weight.
Now calorie counting doesn't mean you have to miss out on your
favorite frozen treats!" For more information on any of Good
Humor-Breyers' 100 Calorie offerings, please visit
http://www.icecreamusa.com/ . About Unilever Unilever
(NYSE:ULNYSE:UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs
for nutrition, hygiene and personal care. Each day, around the
world, consumers make 150 million decisions to purchase Unilever
products. The company has a portfolio of brands that make people
feel good, look good and get more out of life. In the United States
these brands include recognized names such as: Axe, "all," Ben
& Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree,
Dove personal care products, Good Humor, Hellmann's, Klondike,
Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast,
Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand
names are registered trademarks of the Unilever Group of Companies.
Dedicated to serving consumers and the communities where we live,
work and play, Unilever in the United States employs approximately
13,000 people in more than 60 office and manufacturing sites in 24
states and Puerto Rico - generating nearly $10 billion in sales in
2006. For more information visit http://www.unileverusa.com/ .
Unilever North American Ice Cream, headquartered in Green Bay,
Wis., is the largest manufacturer and marketer of branded packaged
ice cream and frozen novelties in the United States. Contact:
Breanna Wagner GolinHarris 312-729-4326
http://www.newscom.com/cgi-bin/prnh/20070313/CGTU014
http://photoarchive.ap.org/ DATASOURCE: Unilever CONTACT: Breanna
Wagner, GolinHarris, +1-312-729-4326, or Web site:
http://www.unileverusa.com/ http://www.icecreamusa.com/
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