Twilio Appoints Chris Koehler Chief Marketing Officer
06 Mai 2024 - 3:00PM
Business Wire
Former Box CMO will drive global marketing
strategy
Twilio management team expanded with recent
hires of Chris Koehler, Inbal Shani, and Thomas Wyatt
Twilio (NYSE: TWLO), the customer engagement platform that
drives real-time, personalized experiences for today’s leading
brands, today announced that Chris Koehler has been appointed Chief
Marketing Officer. Chris brings over 25 years of expertise in
customer engagement and marketing technology, and a proven track
record of driving growth and innovation at industry-leading
companies.
As CMO, Chris will report to Chief Executive Officer Khozema
Shipchandler, and oversee Twilio's global marketing strategy,
focusing on expanding brand awareness in Twilio’s key markets and
amplifying product innovation. He will play a pivotal role in
growing market share across Twilio Communications and Segment, and
driving messaging and positioning for Twilio’s customer engagement
platform, which combines communications, data, and AI to unlock
greater value for customers.
"What particularly impresses me about Chris is his no nonsense
style and hands on approach,” said Khozema Shipchandler, CEO at
Twilio. “Chris’ strong background in product will help strengthen
how we market and position our increasingly sophisticated suite of
customer solutions in this next chapter of the company.”
Prior to joining Twilio, Chris served as CMO at Box, where he
helped lead the company to surpass $1 billion in annual revenue in
fiscal 2024. Chris has spent more than 25 years leading marketing,
customer success, solution consulting, demand generation, and
enablement teams at Adobe Systems, E*TRADE Financial, SunTrust
Bank, and Claritas. He holds a B.S. in Marketing from George Mason
University, an MBA from Georgia State University.
"I’ve long admired Twilio as an innovative, developer-first
company, and the opportunity to help build the next generation of
customer engagement is exciting,” said Chris Koehler, CMO at
Twilio. "Having interacted with Twilio products as a Segment
customer, I believe Twilio has a massive opportunity to combine its
leading data capabilities with its world-class Communications
platform to deliver the kind of one-to-one experiences that brands
have been trying to achieve for years, but few have realized."
Chris joins Inbal Shani, Chief Product Officer for Twilio
Communications, and Thomas Wyatt, President of Segment, as the most
recent executives hired and appointed to Twilio’s management team.
Inbal Shani joined Twilio from GitHub, where she led core product
management, strategy, marketing, and design as Chief Product
Officer. As CPO for Twilio Communications, Inbal is responsible for
all research & development capabilities, product innovation,
and resiliency and trust initiatives for the Twilio Communications
business. Thomas Wyatt joined Twilio from People.ai, where he
served as Chief Product & Strategy Officer. As President of
Segment, Thomas is responsible for driving product innovation and
go-to-market execution.
The broader Twilio Management Team currently includes Twilio CEO
Khozema Shipchandler; Chief Financial Officer Aidan Viggiano; Chief
Legal Officer & Corporate Secretary Dana Wagner; Chief People
Officer Christy Lake; Chief Product Officer for Twilio
Communications Inbal Shani; President of Segment, Thomas Wyatt;
Chief Marketing Officer, Chris Koehler; Senior Vice President
Corporate Strategy & Operations Ivy Grant; and Chief Revenue
Officer for Twilio Communications, Lauren Nemeth.
About Twilio
Today's leading companies trust Twilio's Customer Engagement
Platform (CEP) to build direct, personalized relationships with
their customers everywhere in the world. Twilio enables companies
to use communications and data to add intelligence and security to
every step of the customer journey, from sales to marketing to
growth, customer service and many more engagement use cases in a
flexible, programmatic way. Across 180 countries, millions of
developers and hundreds of thousands of businesses use Twilio to
create magical experiences for their customers. For more
information about Twilio (NYSE: TWLO), visit: www.twilio.com.
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