TBC AT&T Inc

Deck the Halls With Tastykakes Tasty Baking Company Has Introduced New Tastykake Varieties For the 2003 Holiday Season PHILADELPHIA, Nov. 20 /PRNewswire-FirstCall/ -- Stash away those candy canes for safekeeping, and bring out the Peppermint Kandy Kakes and Krispy Sticks this holiday season. They're the newest product offerings just introduced as part of Tasty Baking Company's seasonal Tastykake line. The Krispy Sticks are 1.5 oz., individually wrapped rice and marshmallow sticks with sweet, dark chocolate on the bottom and chocolate stripes on top. Each Krispy Stick retails for $.99. The Peppermint Kandy Kakes are moist yellow cake topped with a layer of fresh peppermint cream and covered in rich dark chocolate. The Peppermint Kandy Kakes are sold in family pack boxes and retail for $2.50. "Consumers will really enjoy our new holiday Tastykakes," said Monica Christ, director of marketing of Tasty Baking Company. "We've created bold, new packaging on our newest varieties, as well as our traditional favorites such as Kringle Kakes, Santa Snacks, Holiday Cookies, and Holiday Party Pretzels." Christ said that all of the special holiday Tastykake products can also be purchased online through the company's mail order program, TastyShop. This online store features a wide variety of special Tastykake Gift Boxes and gift tins. In addition, she added, the new Krispy Sticks and Peppermint Kandy Kakes can be purchased at all supermarkets and convenience stores that sell Tastykakes. "The holidays are a time when families and friends gather to enjoy time with each other, and what better way to liven things up than by serving Tastykakes," Christ said. "Tastykakes have always reminded me of happy times in my own life, and I hope the same is true for everyone who loves our products." Tasty Baking Company, (NYSE:TBC), founded in 1914 and headquartered in Philadelphia, Pennsylvania, is one of the country's leading bakers of snack cakes, pies, cookies, and donuts with manufacturing facilities in Philadelphia and Oxford, Pennsylvania. Tasty Baking Company offers more than 100 products under the Tastykake brand name. For more information on Tasty Baking Company, visit http://www.tastykake.com/. In addition, consumers can send Tastykake products throughout the United States from the company website or by calling 1-800-33- TASTY. DATASOURCE: Tasty Baking Company CONTACT: Dava Guerin, Guerin Public Relations, +1-215-914-2040 or +1-215-262-0740, cellular, for Tasty Baking Company Web site: http://www.tastykake.com/

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