Datos, A Semrush Company, strengthens Semrush’s data analytics and competitive intelligence capabilities through trusted, global clickstream data
18 Juni 2024 - 3:00PM
Business Wire
Semrush (NYSE: SEMR), a leading online visibility management
SaaS platform, is now integrating global clickstream data from
Datos, a Semrush Company, in its suite of products designed for
individual marketers, SMBs, and enterprises. The integration
bolsters Semrush’s portfolio of upmarket competitive intelligence
products, as well as their new Enterprise SEO Platform. Datos’
impact on Semrush’s data analytics capabilities will help their
customers improve their digital marketing workflow and gain an edge
over their competition.
Datos, with its diverse analytics solutions and domain traffic
products, has become a powerhouse in analyzing the consumer
journey, the path to purchase, and competitive intelligence at
global scale.
“The integration of Datos into Semrush's suite of tools upgrades
our ability to uncover market trends and competitive intelligence
for businesses of all sizes,” said Eugene Levin, President of
Semrush. “We’ve always held the Datos team and their services in
high esteem and we are excited to deepen our relationship.”
Established in 2019, Datos has solidified its status as a
frontrunner in the field of anonymized clickstream data. Semrush’s
majority stake acquisition of Datos in December 2023 further
propels Semrush as a leader in online visibility management.
“Joining forces with Semrush is a significant milestone for
Datos,” said Eli Goodman, CEO and Co-Founder at Datos. “Our
alliance means Semrush guarantees perpetual access to extremely
high quality, worldwide clickstream data in order to feed their
intelligence engine and turn that data into unique, accurate, and
actionable insights for their customers.”
About Semrush
Semrush is a leading online visibility management SaaS platform
that enables businesses globally to run search engine optimization,
pay-per-click, content, social media and competitive research
campaigns and get measurable results from online marketing. Semrush
offers insights and solutions for companies to build, manage, and
measure campaigns across various marketing channels. Semrush, with
nearly 112,000 paying customers, is headquartered in Boston and has
offices in Philadelphia, Trevose, Austin, Dallas, Florida,
Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw,
and Yerevan.
Forward-looking Statements
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the meaning of the federal securities laws, which are statements
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forward-looking statements in this release are based on information
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About Datos, A Semrush Company
Datos is a global clickstream data provider focused on licensing
anonymized, at scale, privacy-secured datasets to ensure its
clients and partners are safe in an otherwise perilous marketplace.
Datos offers access to the desktop and mobile browsing behavior for
tens of millions of users across the globe, packaged into clean,
easy to understand data products. Datos’ mission is to provide
behavioral data built on trust, and driven by tangible results.
Major firms around the globe trust Datos to provide the data they
need to stop operating blindly in an ever-changing digital
landscape. Datos was founded in 2019 and has offices in New York
City (HQ), Spain, and Germany.
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version on businesswire.com: https://www.businesswire.com/news/home/20240618215600/en/
Semrush Jesse Platz VP of Analyst and Public Relations
Semrush Holdings, Inc. jesse.platz@semrush.com
Datos Belinda Conde Head of Marketing Datos Inc.
belinda.conde@datos.live
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