Regal Beloit Rebrands Its GE ECM, GE Commercial Motors and GE Capacitors Businesses as Genteq(TM)
27 Februar 2009 - 7:06PM
PR Newswire (US)
BELOIT, Wis., Feb. 27 /PRNewswire-FirstCall/ -- Regal Beloit
Corporation (NYSE:RBC) announces the rebranding of its GE branded
businesses under the name Genteq(TM), for markets that include
residential and commercial HVAC equipment and electrical
applications that utilize capacitors. When Regal Beloit acquired
General Electric's Commercial and HVACR Motors and Capacitors
businesses in 2004, it also licensed rights to use the GE brand
through 2009. With this rebranding, the Genteq(TM) logo will take
the place of GE ECM, GE Commercial Motors, and GE Capacitors logos
on all branded products, sales and marketing materials, web sites,
communications documents, signage and other related items beginning
immediately, with complete phase-in completed by December 31, 2009.
Some aftermarket products will phase-in over the next few years.
This rebranding reflects the company's reputation for innovation
and speaks to the future, according to Paul Selking, HVAC industry
leader at Regal Beloit. "We want to assure customers that this
rebranding is an exciting, progressive step," he said. "Genteq(TM)
will continue providing unparalleled service and developing the
progressive, innovative HVACR solutions for which this company has
always been known." The name Genteq(TM) combines the root "gen,"
referencing new beginnings (genesis) and ingenuity, with "teq,"
showing a continued passion for the newest technology and a unique,
innovative approach to problem solving. For more information, visit
the Genteq(TM) website at http://www.jointhegeneration.com/. Regal
Beloit Corporation is a leading manufacturer of electrical and
mechanical motion control and power generation products serving
markets throughout the world. Regal Beloit is headquartered in
Beloit, Wisconsin, and has manufacturing, sales, and service
facilities throughout North America and in Mexico, Europe and Asia.
DATASOURCE: Regal Beloit Corporation CONTACT: David A. Barta, Vice
President, Chief Financial Officer of Regal Beloit Corporation,
+1-608-361-7405 Web Site: http://www.regal-beloit.com/
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