No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
18 Oktober 2011 - 3:30PM
Business Wire
No Bullshit Social Media: The All-Business, No-Hype Guide to
Social Media Marketing, new from Que Publishing, is a guide that
cuts through the crap and tells you exactly how to use social media
to deliver killer results. The book provides detailed techniques
for increasing sales, profits, market share, and efficiency.
Through real-world case studies, facts, statistics and rock-sold
metrics, authors Jason Falls and Erik Deckers focus on specific
solutions for brand-building, customer service, R&D, and
reputation management.
News Facts
- No Bullshit Social Media is part of
Que’s Biz-Tech series, designed for executives and marketers to
gain skills in emerging technologies for their business needs
- The book is available in print and
eBook formats (for Kindle, NOOK, iPad and other e-readers) through
book retailers, Safari Books Online subscription
(http://safari.informit.com), and Que Publishing
(http://www.quepublishing.com/store/product.aspx?isbn=0789748010)
- The suggested retail price for the book
is $24.99 U.S.
- More information can be found at
www.nobullshitsocialmedia.com
About the Authors
Jason Falls, principal of Social Media Explorer in Louisville,
KY, provides strategic counsel on social media marketing, digital
marketing, and public relations for midsized and large companies.
Formerly vice-president of interactive and social media at
Doe-Anderson, his brand experience includes Jim Beam, Maker’s Mark,
Humana, Backupify, and the National Center for Family Literacy.
Erik Deckers, owner and VP of Creative Services at Professional
Blog Service in Indianapolis, IN, provides content management and
social media consulting to companies of all sizes. He has worked
for the last 17 years in marketing, sales, PR, and crisis
communication. He co-authored Branding Yourself: How to Use Social
Media to Invent or Reinvent Yourself.
About Pearson
The world’s leading learning company, Pearson is home to such
respected brands as Addison-Wesley Professional, Cisco Press, Exam
Cram, IBM Press, Prentice Hall Professional, Que Publishing, Sams
Publishing, and VMWare Press, which have as their online publishing
arm, InformIT (www.informit.com) -The Trusted Technology Learning
Source. In addition, Berkeley-based Peachpit (www.peachpit.com),
the publishing partner for Adobe Press, Apple Certified, and
others, publishes best-selling books for creative design
professionals. Pearson is also co-founder, with O'Reilly Media
Inc., of Safari Books Online (http://safari.informit.com), the
premier on-demand digital library providing thousands of expert
reference materials through a single point of contact, including
expert technology, creative and design, business and management
resources in video and text formats. Que is part of Pearson (NYSE:
PSO), the world’s leading learning company.
Keywords: No Bullshit; No Bullshit Social Media; social
media; business; Jason Falls; Erik Deckers; Que; Que Biz-Tech;
Pearson
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50032422&lang=en
Pearson (NYSE:PSO)
Historical Stock Chart
Von Jun 2024 bis Jul 2024
Pearson (NYSE:PSO)
Historical Stock Chart
Von Jul 2023 bis Jul 2024