In Partnership with GLAAD, Campaign Allows
Donors' Messages of Support to be Displayed on Billboards
Throughout Country
NEW
YORK, June 12, 2023 /PRNewswire/ -- OUTFRONT
Media Inc. (NYSE:OUT), one of the largest out-of-home media
companies in the U.S., is celebrating PRIDE Month in June by
partnering with Gay & Lesbian Alliance Against Defamation
("GLAAD") for a special OOH campaign entitled "15 Seconds of
Fabulous." Throughout the month of June, select OUTFRONT billboards
and transit will be displaying messages of celebration and support
to and from the LGBTQ+ community and their allies. The campaign
will run nationally for the month of June, plus in select cities as
one-hour blocks on assets in close proximity to Pride festivals and
parades.
For a minimum $15 donation to
GLAAD, participants can have their name, photo, and message
displayed on a billboard along with their choice of a LGBTQ+ flag,
the colors of which will form the border of their message. The flag
options are bisexual, gay, lesbian, pansexual, transgender, and
rainbow. The design for the campaign was created by an internal
team of artists from OUT at OUTFRONT Employee Resource Group.
One of those who already made a GLAAD donation was Owin Pierson, an influencer known as Forbes'
Millennial Globetrotter with a following of 275K. He was so excited about his billboard that
he flew to NY from LA to see his Times Square billboard in-person.
He then shared his experience with his following, driving massive
engagement on Instagram. Watch Owin's reaction the first time
he sees his billboard.
"Owin Pierson's reaction and
story are a testament to the power of our medium and its unmatched
ability to provide fame, connect with the community, and drive
social amplification. We are proud to partner with GLAAD this year,
driving awareness and donations to a great organization. We are
excited to give many others their 15 seconds of Fabulous
this June," said Liz Rave, Vice
President, Marketing at OUTFRONT.
Mel Harris, Vice President,
Strategic Partnerships, said "Corporate allyship is integral to
GLAAD's mission. We are grateful for partners like OUTFRONT,
who understand that Pride is more than just a celebration
in June — it is a year-round conversation to advance inclusion,
representation, and acceptance of the LGBTQ community. In the
current social climate, moving the needle requires more than
passion or passing commitments. This challenge requires thoughtful
support from industry leaders who are intentional about
changing culture, dignifying LGBTQ lives, and amplifying our
voices. We are excited to be the beneficiary of OUTFRONT's
campaign, and are grateful for the positive impact each donation
will have on our media advocacy work around the nation."
Those who wish to donate to GLAAD or to learn more about this
campaign, please visit glaad.org/outfrontpride.
OUTFRONT is committed to OOH that empowers and celebrates
communities, and the "15 Seconds of Fabulous" campaign is just one
way the media company is celebrating PRIDE. MOMENTS
by OUTFRONT is also running Pride-related content in NYC
transit for the month of June. OUTFRONT's Moments in Art channel is
featuring The Rainbow Flag from MoMA's collection, and they also
published a children's book called The Rainbow Flag: Bright,
Bold, and Beautiful that tells the story of the iconic flag's
origins.
About OUTFRONT Media Inc.
OUTFRONT leverages the power
of technology, location and creativity to connect brands with
consumers outside of their homes through one of the largest and
most diverse sets of billboard, transit, and mobile assets in
North America. Through its
technology platform, OUTFRONT will fundamentally change the ways
advertisers engage audiences on-the-go.
Website references included in this press release have been
provided as a convenience, and the information contained on such
websites is not incorporated by reference into this press
release.
OUTFRONT Media
Contacts:
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Don Ciaramella / Matt
Biscuiti
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Courtney
Richards
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The Lippin Group
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OUTFRONT
Media
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+1.212.986.7080
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(646)
876-9404
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outfront@lippingroup.com
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courtney.richards@outfront.com
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Stephan Bisson
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OUTFRONT Media
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212-297-6573
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stephan.bisson@outfront.com
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SOURCE OUTFRONT Media Inc.