Beyond Meat's Delicious Plant-Based Products
Will Be Exclusively Featured at the GO BEYOND® GRILL,
a Brand-New, First-of-Its-Kind Dedicated Concession Stand on
the Madison Square Garden Concourse
Fans Will Be Able to Find Beyond Meat Menu
Items at Multiple Concession Stands Throughout The Garden
to Meet the Growing Consumer Demand for Nutritious and
Sustainable Food Options
NEW
YORK, Oct. 12, 2023 /PRNewswire/ -- Madison
Square Garden Sports Corp. (NYSE: MSGS) ("MSG Sports") and Madison
Square Garden Entertainment Corp. (NYSE: MSGE) ("MSG
Entertainment") announced today a new partnership with Beyond Meat,
Inc. (NASDAQ: BYND), a leader in plant-based meat, naming the brand
the first-ever Official Plant-Based Meat Partner of Madison Square
Garden, New York Knicks, Knicks Gaming (NBA 2K League), New York Rangers, and the Arena
Concert Series at Madison Square Garden.
The GO BEYOND® GRILL, a brand-new,
first-of-its-kind dedicated concession stand, will exclusively
feature and serve Beyond Meat's delicious plant-based meat products
in the Madison Square Garden sixth floor concourse, and will be
open during events at The Garden including sports, music and live
entertainment. Beyond Meat products that will be available at the
stand include the new Beyond® Smashable Burger, the new,
meatier Beyond Sausage®, and two exclusive dishes
featuring Beyond Steak®, a certified heart-healthy food
by the American Heart Association.
Featured menu items at the GO BEYOND® GRILL to
include:
- Beyond Burger® – Broadway Edition: Two seared
Beyond Smashable Burger patties topped with plant-based cheese,
shredded lettuce, tomato, and Rafters sauce served on a toasted
sesame seed bun
- Beyond® OG Bratwurst Sausage: A juicy Beyond
Sausage Brat Original link topped with caramelized onions and
German mustard served in a toasted
roll
- Beyond® Spicy "Showtime" Sausage: A juicy
Beyond Sausage Hot Italian link topped with marinara sauce, peppers
& onions served in a toasted roll
- Beyond® Empire State of Nachos: Seared Beyond
Steak served atop crispy tortilla chips with creamy plant-based
nacho cheese sauce, pico de gallo salsa and pickled jalapenos
- Beyond® The Garden Steak Tacos: Seared Beyond
Steak topped with salsa verde, pico de gallo and micro cilantro
served in warm flour tortillas
- Beyond® Chili and the City: Sauteed Beyond
Beef® simmered with onions, crushed tomatoes and kidney
beans in a flavorful chili sauce
In addition, select Beyond Meat products will be available
at multiple concession stands throughout The Garden, including at
Garden Market, making them easily accessible to the millions of
visitors The Garden hosts annually.
"Beyond Meat's environmentally-friendly,
nutritious products are a perfect match for Madison Square
Garden as we continuously strive to deliver a wide array of food
and beverage options for our fans – with a focus on
sustainability," said David
Hopkinson, President and COO, MSG Sports, who oversees
global marketing and brand partnerships across the MSG family of
companies. "We are so proud to welcome Beyond Meat to the MSG
family as our first-ever Official Plant-Based Meat Partner."
"Madison Square Garden is one of the world's most iconic venues,
reaching millions of consumers each year through their robust
schedule of sports, music and live entertainment events. We are
proud to partner with The Garden to bring increased choice to their
fans and make it even easier for event attendees to Go Beyond this
season with food options that are not only delicious and
satisfying, but that provide robust nutritional and environmental
benefits," said Akerho "AK" Oghoghomeh, Senior Vice President of
Global Marketing, Beyond Meat.
As part of this partnership, Beyond Meat will receive
significant brand promotion during Knicks and Rangers games at The
Garden, including in-game LED and dasherboard signage for regular
season games televised on MSG Network, as well as LED signage
during concerts. Beyond Meat will partner with the Knicks and
Rangers digital teams on two custom original content series that
will be shown across Knicks and Rangers digital channels.
Beyond Meat's products are made from simple, plant-based
ingredients and offer a good source of protein with less saturated
fat than their animal protein equivalents, and no cholesterol or
added antibiotics and hormones.
About Madison Square Garden Sports
Corp.
Madison Square Garden Sports Corp. (MSG
Sports) is a leading professional sports company, with a collection
of assets that includes the New York Knicks (NBA) and
the New York Rangers (NHL), as well as two development
league teams – the Westchester Knicks (NBAGL) and the
Hartford Wolf Pack (AHL). MSG Sports also operates a
professional sports team performance center – the MSG Training
Center in Greenburgh, NY. More information is available
at www.msgsports.com.
About Madison Square Garden Entertainment
Corp.
Madison Square Garden Entertainment Corp. (MSG
Entertainment) is a leader in live entertainment, delivering
unforgettable experiences while forging deep connections with
diverse and passionate audiences. The Company's portfolio includes
a collection of world-renowned venues – New York's Madison Square Garden, The Theater
at Madison Square Garden, Radio City Music Hall, and Beacon
Theatre; and The Chicago Theatre – that showcase a broad array of
sporting events, concerts, family shows, and special events for
millions of guests annually. In addition, the Company features the
original production, the Christmas Spectacular Starring the Radio
City Rockettes, which has been a holiday tradition for 89 years.
More information is available at www.msgentertainment.com.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ:
BYND) is a leading plant-based meat company offering a portfolio of
revolutionary plant-based meats made from simple ingredients
without GMOs, no added hormones or antibiotics, and 0 mg of
cholesterol per serving. Founded in 2009, Beyond Meat products are
designed to have the same taste and texture as animal-based meat
while being better for people and the planet. Beyond Meat's brand
promise, Eat What You Love®, represents a strong belief that there
is a better way to feed our future and that the positive choices we
all make, no matter how small, can have a great impact on our
personal health and the health of our planet. By shifting from
animal-based meat to plant-based protein, we can positively impact
four growing global issues: human health, climate change,
constraints on natural resources and animal welfare. As of
June 2023, Beyond Meat branded
products were available at approximately 190,000 retail and
foodservice outlets in over 75 countries worldwide. Visit
www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and
#GoBeyond on Facebook, Instagram, Twitter and TikTok.
MEDIA CONTACTS:
Madison Square Garden
Sports:
Leah Capobianco
Leah.Capobianco@Msgsports.com
Beyond Meat:
Shira Zackai
shira.zackai@beyondmeat.com
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SOURCE Madison Square Garden Sports Corp.