Are You Ready for It? Marcus Theatres Adds New Showtimes to Meet Demand for Taylor Swift: The Eras Tour Concert Film
12 September 2023 - 3:00PM
Business Wire
The love story between Taylor Swift and her fans continues as
moviegoers rush to buy tickets to see the artist’s history-making
Eras Tour on the big screen at Marcus Theatres®, a division of The
Marcus Corporation (NYSE: MCS). The incredible response to pre-sale
tickets for this special concert film experience, which starts on
October 13, has resulted in Marcus Theatres adding new dates and
showtimes to accommodate demand with private screening experiences
also available for groups. Visit marcustheatres.com/TaylorSwift to
reserve a private experience or purchase tickets.
“Taylor Swift’s announcement that she is bringing the Eras Tour
to theatres certainly has made sparks fly at the box office,” said
Mark Gramz, president of Marcus Theatres. “Starting October 13,
fans can see Taylor Swift’s Eras Tour concert like something in
their wildest dreams – with massive screens and immersive
multidimensional sound, complete with DreamLounger recliner seating
for when tired dancing feet need a minute to shake it off. While we
regularly offer concert series as part of the Marcus moviegoing
experience, Taylor Swift: The Eras Tour concert film will be an
enchanted experience unlike any other.”
To date, 71% of ticket sales sold for Taylor Swift: The Eras
Tour concert film have been for premium large-format screens, like
UltraScreens, SuperScreens and IMAX screens. These auditoriums also
include Dolby Atmos speakers for superior sound quality and
comfortable recliner seating. Marcus Theatres customers who come to
see this special concert film can also purchase collectible cups
and popcorn tubs, as well as enjoy exclusive food and beverage
specials at participating locations.
“We are seeing strong demand for tickets across our circuit,
especially in markets where Taylor Swift’s tour hasn’t performed
live,” added Gramz. “Fans from locations like Syracuse, New York,
Cedar Rapids, Iowa and Fargo, North Dakota can now be part of the
record-breaking Eras Tour without having to travel great distances.
Everyone who comes will know all too well to dress in their
favorite T-Swift era and bring plenty of friendship bracelets to
share.”
Alternative programming, like concert film series, has long been
a part of the Marcus Theatres moviegoing experience. These special
films give customers an opportunity to see iconic concerts and
events in a new way. In addition to the Eras Tour, Marcus Theatres
is excited to be debuting IU: the Golden Hour and K-LOVE Live at
Red Rocks this fall. Past concert series have included BTS: Yet to
Come, Billie Eilish: Live at O2, Machine Gun Kelly: Mainstream Live
from Cleveland, Metallica: 72 Seasons and Coldplay’s Music of the
Spheres Live at River Plate.
Other alternative programming offered at Marcus Theatres
includes live sporting events where customers can cheer on their
favorite teams on the big screen as well as watch exclusive
performances from The Metropolitan Opera as if they were front row
at the Lincoln Center. Throughout the 2023-2024 season, customers
can be enthralled with performances like Jake Heggie's “Dead Man
Walking,” Anthony Davis's “X: The Life and Times of Malcolm X,”
Mozart's “The Magic Flute Holiday Encore,” Gounod's “Romeo et
Juliette” and more.
Reserve your spot to see Taylor Swift: The Eras Tour concert
film at marcustheatres.com/TaylorSwift or on the Marcus Theatres
app. You can also book your ticket for other upcoming blockbuster
films or alternative programming at
marcustheatres.com/movies/now-playing.
About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation, is the
fourth largest theatre circuit in the United States and currently
owns or operates 1,017 screens at 81 locations in 17 states under
the Marcus Theatres, Movie Tavern® by Marcus and BistroPlex®
brands. For more information, please visit www.marcustheatres.com
and follow the company on Facebook and Twitter
(@Marcus_Theatres).
About The Marcus
Corporation
Headquartered in Milwaukee, The Marcus Corporation is a leader
in the lodging and entertainment industries, with significant
company-owned real estate assets. In addition to its Marcus
Theatres division, its lodging division, Marcus® Hotels &
Resorts, owns and/or manages 16 hotels, resorts and other
properties in eight states. For more information, please visit the
company’s website at www.marcuscorp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230911076874/en/
Jenni Tetzlaff, Marcus Theatres (414) 426-0667
jennitetzlaff@marcustheatres.com
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