loanDepot CMO Alec Hanson Named a 2024 Inman “Marketing All-Star”
12 März 2024 - 7:15PM
Business Wire
List recognizes the most effective, creative
and boundary-pushing marketers driving success and impact
loanDepot, Inc. ("LDI" or "Company") (NYSE: LDI), a leading
provider of home lending solutions that enables customers to
achieve the dream of homeownership, announced that Chief Marketing
Officer Alec Hanson was named a 2024 Inman Marketing All-Star. The
award celebrates “the most effective, creative and boundary-pushing
marketers that drive success and impact,” according to Inman.
“Since taking the reigns as CMO last year, Alec and his team
have created a real competitive advantage for our originators,
along with deepening our commitment to a broad education platform
that supports aspiring homeowners,” said loanDepot, Inc. President
and CEO Frank Martell. “He’s been a not-so-secret weapon in
advancing our Vision 2025 strategy to drive purchase volume and new
growth opportunities while serving the increasingly diverse
communities of today’s first-time homebuyers, and we’re proud to
congratulate him on this recognition.”
Hanson, a mortgage industry thought leader with more than two
decades of sales and production experience, was promoted to CMO
last year, disrupting traditional mortgage marketing by bringing an
originator’s mindset to the role. He hosts the “Modern Lending”
podcast and authored “Bypassed: A Modern Guide for Local Mortgage
Pros Left Behind by the Digital Customer” along with loanDepot’s
“Modern Lending Playbook,” all of which aim to equip, train, and
evolve the traditional mortgage professional’s skill sets into the
modern era.
Also serving as loanDepot’s Chief Education Officer, Hanson
said, “Too much about applying for a mortgage and buying a home is
either unknown or gated from aspiring homeowners. I took this role
to change that, to demystify the process – and to support the
growing needs of our originators by helping them stand out to
compete and win business in today’s market. It’s truly an honor to
have been named an All-Star – which is a reflection of my team’s
work to serve our originators and homebuyers across the
country.”
Hanson’s honor marks loanDepot’s second Inman accolade of 2024,
with Martell being named a Power Player for the second consecutive
year in January.
Inman is the leading news source for real estate agents,
brokers, executives and technology leaders. Inman Awards recognize
outstanding accomplishments across the residential real estate
industry with six distinctive categories.
About loanDepot
loanDepot (NYSE: LDI; NMLS # 174457) is an equal housing lender
and digital commerce company committed to serving its customers
throughout the home ownership journey. Since its launch in 2010,
loanDepot has revolutionized the mortgage industry with a
digital-first approach that makes it easier, faster and less
stressful to purchase or refinance a home. Today, as one of the
nation's largest non-bank retail mortgage lenders, loanDepot
enables customers to achieve the American dream of homeownership
through a broad suite of lending and real estate services that
simplify one of life's most complex transactions. With headquarters
in Southern California and offices nationwide, loanDepot is
committed to serving the communities in which its team lives and
works through a variety of local, regional and national
philanthropic efforts.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240312189060/en/
Jonathan Fine VP, Public Relations (781) 248-3963
jfine@loandepot.com
loanDepot (NYSE:LDI)
Historical Stock Chart
Von Aug 2024 bis Sep 2024
loanDepot (NYSE:LDI)
Historical Stock Chart
Von Sep 2023 bis Sep 2024