Cakes designed by associates during
Enterprise-wide decorating contest
CINCINNATI, Sept. 16,
2024 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today
shared new cakes, inspired by Disney and Pixar's Cars and
Toy Story, are now available in Kroger's Family of
Stores across the country. These cakes were designed by associates
during the 2024 Cake Challenge.
In January, Kroger invited the top Certified Cake Decorators
representing 20 divisions to participate in the 2024 Cake
Challenge, with representatives from Disney and DecoPac. Hosted at
General Office in Cincinnati,
Ohio, decorators engaged in a friendly competition for
individual and team awards, including the grand prize of
spotlighting the winning designs in Kroger's Family of Stores
across the country. Participants were judged on originality,
presentation, difficulty, design and overall appearance.
"Our associates, particularly our cake decorators, are trusted
to be part of so many of life's special moments from creating the
perfect birthday party to graduations," said Josh Harpole, vice president of Deli and Bakery
at Kroger. "Celebrating the passion and talent from our top
decorators makes these winning designs hitting our stores that much
sweeter. We are thrilled to collaborate with Disney and Pixar to
bring customers Cars and Toy Story themed
cakes and cupcakes in stores across the country."
The winning cake designs include:
- Disney and Pixar's Cars Sheet Cake: Cake features
Lightning McQueen, Cruz Ramirez and
Jackson Storm from the film, along
with bright red, yellow and blue icing with a lightning bolt and
speedometer
- Disney and Pixar's Toy Story Sheet Cake:
Cake features red, yellow and blue icing with a 3D Woody decoration
waving hello to his friends
"It was an honor to be a part of the Kroger Cake Challenge,"
said Pete LaSota, senior manager,
sales/retail marketing, Disney Consumer Products. "Disney
appreciates the opportunity to support Kroger and DecoPac to
elevate cake celebrations everywhere."
Customers can order the cakes and cupcakes in-store or online
here.
Media assets available for download here.
About Kroger
At The Kroger Co. (NYSE: KR),
we are dedicated to our Purpose: To Feed the Human Spirit™. We are,
across our family of companies nearly 420,000 associates who serve
over 11 million customers daily through a seamless digital shopping
experience and retail food stores under a variety of banner
names, serving America through food inspiration and uplift, and
creating #ZeroHungerZeroWaste communities. To learn more about us,
visit our newsroom and investor
relations site.
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SOURCE The Kroger Co.