IPG Names Jayna Kothary Chief Solutions Architect
18 Oktober 2023 - 7:45PM
Interpublic Group (NYSE: IPG) announced today that Jayna Kothary
will be taking on a new role as IPG’s Chief Solutions Architect,
moving to IPG from its subsidiary MRM, where she had been the
Global Chief Technology Officer at the relationship marketing and
martech company. Jayna begins her new role at IPG on November 1,
and will report to IPG CEO Philippe Krakowsky. In the new position,
Jayna will architect technology teams and solutions for IPG clients
that integrate the company’s data, platform and commerce
capabilities to drive accelerated growth for brands and marketers.
Jayna will also focus on developing partnerships and resources that
further innovation, and work alongside business operating leaders
to accelerate growth for clients across IPG.
“With leading-edge data and platform solutions like Acxiom and
RafterOne, and our recently-centralized performance media and ad
tech offering Kinesso, we can integrate data, platform and commerce
solutions directly into the work we create for clients. Jayna has a
deep understanding of how to leverage creative, marketing
technology, and communications assets to deliver growth for clients
in a dynamic media environment. Having Jayna join the central
corporate team at IPG will further our success at driving growth
for clients across the portfolio,” commented Philippe Krakowsky,
CEO of IPG.
During her time at MRM, Jayna oversaw technology platform
services, commerce, and founded a consulting services practice. She
led the integration of Commerce into the Adobe Center of Excellence
for the agency, and rapidly scaled its Salesforce practice and was
a key member of the team that led IPG’s RafterOne acquisition and
integration. Jayna also diversified MRM’s Commerce business from
technology implementation to end-to-end consultancy, architecture
and realized the vision for launching Commerce as a service. As she
takes on her new role at IPG, MRM’s deep bench of talent will step
in to lead the agency’s Commerce and Global Platform Business.
“Increasingly, marketing technology forms the foundation for
developing consumer insights, campaign planning and execution,
content that converts, and measurement. It’s part of the fabric of
how we deliver work product and engage with clients, and how we
help them grow and achieve future fit strategies. Having the right
solutions leads to increased efficiency and improved consumer
experiences, which is what accelerates growth for brands. I’m
excited and humbled to take on a larger role at IPG, working
closely with Philippe, Jeriad Zoghby, Jacki Kelley and key
operative leaders across the group, in order to ensure we’re
building the right solutions that help brands win now and in the
future,” added Jayna Kothary.
Jayna’s prior experience includes senior leadership roles at
Vodafone and BP in the areas of transformation, customer retention
and sales, as well as senior roles at WPP, where she served as
Chief Technology Officer, Global Client Accounts. She started her
career as a management consultant at KPMG. Jayna’s expertise in
building consumer centric experiences for brands, leveraging data
and technology comes with extensive knowledge of marketing
technology, as well as how to leverage innovators and start-ups to
build competitive advantage in an increasingly competitive and
demanding world. In addition to her recognition as Fast
Company’s Innovative Leader of the Year in 2022, Kothary was named
on the 2022 “40 Over Forty” list.
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About InterpublicInterpublic (NYSE: IPG) (www.interpublic.com)
is a values-based, data-fueled, and creatively-driven provider of
marketing solutions. Home to some of the world’s best-known and
most innovative communications specialists, IPG global brands
include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative,
IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann,
Mediahub, Momentum, MRM, MullenLowe Global, Octagon, R/GA, UM,
Weber Shandwick and more. IPG is an S&P 500 company with total
revenue of $10.93 billion in 2022.
# # #
Contact InformationTom Cunningham (Press) (212) 704-1326
Jerry Leshne (Analysts, Investors) (212) 704-1439
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