HERSHEY,
Pa., Feb. 27, 2024 /PRNewswire/ -- Hershey
is introducing Reese's Peanut Butter Mini Eggs
Unwrapped, a poppable sensation that adds a touch of innovation to
the cherished traditions of the Easter season.
Seasonal shapes continue to be fan favorites with over one-third
of purchasing households exclusively choosing Reese's
seasonal shapes over everyday items. Building on this success,
Hershey crafted a mini, 'pop and
go' version that reflects the joyous spirit of Easter in
Reese's chocolate and peanut butter and brings a sweet touch
to springtime.
Reese's Peanut Butter Mini Eggs Unwrapped joins the
lineup of Reese's and Cadbury items, the top two
brands of the Easter season for filling Easter baskets, self-treats
and celebrations with family and friends.
"Hershey takes pride in being
the leader of the Easter season, consistently delivering innovative
and delightful treats that become an integral part of cherished
traditions," said Heather Seamans,
Manager Spring & Innovation Strategy at The Hershey Company.
"Reese's Peanut Butter Mini Eggs Unwrapped, along with our
other Easter products, showcase our commitment to creating moments
of joy and togetherness during this special time of the year."
New Products and Innovative Delights:
- Reese's Peanut Butter Mini Eggs Unwrapped:
Elevate your Easter experience with Reese's Peanut Butter
Mini Eggs Unwrapped—a delightful treat and great for sharing at
home. These new mini-sized treasures bring the eggstra-special
flavors of Reese's Milk Chocolate Peanut Butter to life,
ensuring a sweet touch to your springtime. Conveniently unwrapped
for easy snacking, these mini eggs are also perfect for adding a
festive flair to your decorations. Treat yourself or spread the joy
with loved ones—either way, the 8 oz bag is a celebration in every
bite.
- Cadbury Caramello Miniatures: Perfectly designed
for a moment of self-indulgence or a thoughtful gift for friends,
each Cadbury Caramello square encapsulates the
delectable essence of creamy caramel. Each miniature is
individually wrapped in a beautiful seasonal graphic, making them
ideal for Easter candy dishes and ensuring a delightful unwrapping
experience. Don't miss out on this limited-time offering during the
season, available in a 7.6 oz bag for a truly delightful
treat.
- Kit Kat® Lemon Crisp Flavored bar:
Dive into the bold and zesty experience of Kit
Kat® Lemon Crisp Flavored bar, now available in a
1.5 oz full-sized bar or a convenient 6-pack. Breaking away from
its traditional miniatures format, this exciting transformation
brings a burst of citrusy sunshine to your snacking moments.
Indulge in the perfect harmony of crispy wafers and smooth
lemon-flavored creme, making it a refreshing and delightful choice
for your springtime treats. Don't miss out on this limited-time
opportunity to enjoy the iconic Kit Kat® Lemon
Crisp Flavored bar in a size that perfectly matches its bold and
tangy flavor.
- Hershey's Cookies
'N' Creme Polka Dot Bunnies: Embark on an Easter adventure with
the enchanting Hershey's
Cookies 'N' Creme Polka Dot Bunnies! These delightful bunnies are
not just a feast for the eyes but also a treat for your taste buds.
Each bunny boasts a velvety white creme exterior adorned with
pastel blue, pink, and purple cookie bits on the inside, creating a
symphony of flavors and colors in every bite. Perfectly portioned
for joyous sharing or personal enjoyment, the Hershey's Cookies 'N' Creme Polka Dot
Bunnies come in a convenient 6-pack of 1.2 oz bars.
- Chocolate & Sweets Easter Assortment: Following the
partnership with Haribo in the Halloween season,
Haribo® Goldbears® gummies are back in
a variety of Hershey assortment
bags. Perfect for egg hunts and Easter baskets, the mix of
chocolate and gummies are sure to delight fans of Hershey and Haribo.
Returning Easter Favorites:
- Reese's Peanut Butter Eggs: Get
egg-cited because everyone's favorite Easter treat returns
to make chocolate and peanut butter dreams come true this season!
The most coveted Reese's shape, eggs, are the ideal treat
for every bunny. Available this season in snack size,
standard and king.
- Reese's Peanut Butter Bunnies: These
bunny-shaped, fan-favorite sweets are the perfect basket stuffer
this Easter season. Classic milk chocolate and Reese's
peanut butter make these Peanut Butter Bunnies a hoppy addition to
any basket or egg hunt. Available for a limited time only this
spring in a 9.1 oz bag.
- Cadbury Royal
Dark Chocolate Mini Eggs: No Easter celebration is
complete without Cadbury eggs on-hand. These dark chocolate
eggs are not only a decadent treat to enjoy in between hunting for
eggs and Easter dinner, but also a shareable favorite to bring
seasonal pastel colors to any tablescape or candy dish. Available
for a limited time only this spring in 9 oz bags.
- Cadbury Rainbow Mini Eggs: Build the most
colorful Easter basket in town with the bright Cadbury
Rainbow Mini Eggs in rainbow with red, orange, yellow,
green, and blue! These vibrantly colored treats are made from
Cadbury Milk Chocolate with a crisp sugar shell that will
have you hopping to the store for more. Available for a limited
time only during this season in a 8 oz. bag.
- Cadbury Creme Egg: A celebration in every
bite, the iconic Cadbury Creme Egg boasts a distinctive milk
chocolate shell embracing a soft fondant center. Ensure your Easter
is complete by treating yourself and your loved ones to this
seasonal favorite. Available this season as single eggs and
multipacks.
More information on our products can be found at
hersheyland.com
The Hershey Company sells Cadbury products under
license from Cadbury UK Ltd.
Pricing is at the sole discretion of the retailer.
About The Hershey Company
The Hershey Company is
headquartered in Hershey, Pennsylvania and is an
industry-leading snacks company known for making more moments of
goodness through its iconic brands, remarkable people and enduring
commitment to doing the right thing for its people, planet and
communities. Hershey has nearly 20,000 employees in the
U.S. and around the world who work every day to deliver delicious,
high-quality products. The company has more than 100 brand names in
approximately 80 countries worldwide that drive more
than $10.4 billion in annual revenues,
including Hershey's,
Reese's, Kit Kat®, Jolly
Rancher and Ice Breakers, and
fast-growing salty snacks
including SkinnyPop, Pirate's Booty and Dot's
Homestyle Pretzels.
For more than 125 years, Hershey has been committed to
operating fairly, ethically and sustainably. The candy and snack
maker's founder, Milton Hershey, created Milton Hershey
School in 1909 and since then the company has focused on
helping children succeed through equitable access to education.
To learn more visit www.thehersheycompany.com.
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SOURCE The Hershey Company