Herbalife Nutrition Partners with American Red Cross on Missing Types Campaign to Increase Awareness for Much Needed Blood Do...
14 Juni 2019 - 3:00PM
Business Wire
Herbalife Nutrition (NYSE:HLF), a premier global nutrition
company, today announced it will join the American Red Cross and
other organizations, celebrities and influencers in support of the
Missing Types campaign by removing the letters representing the
main blood groups — A, B and O — from its logo, to illustrate the
critical role blood donations play in patient care. The Campaign
runs from June 11 through June 30. The Company will also help raise
awareness for the blood donation need through its social media
channels, and among its employees, independent distributors and
customers.
“For more than 20 years, Herbalife Nutrition has proudly
supported the American Red Cross with local, national and global
initiatives, fostering a partnership built on the shared principles
and values of helping others,” said Dr. John Agwunobi, co-president
and chief health and nutrition officer at Herbalife Nutrition.
According to the Red Cross, only three out of 100 people in the
U.S. give blood. Compounding the shortage, summer is one of the
most challenging times of the year to collect blood and platelet
donations because schools that host blood drives are on summer
break. Yet patients do not get a vacation from needing lifesaving
blood during the summer months. Blood and platelets are needed for
accident and burn victims, heart surgery and organ transplant
patients, and those receiving treatment for leukemia, cancer or
sickle cell disease.
“The American Red Cross relies on blood donations to ensure
lifesaving blood is available to patients whenever and wherever
they may need it,” said Neal Litvack, chief marketing officer at
the American Red Cross. “We’re so grateful to have partners like
Herbalife Nutrition supporting our Missing Types campaign to help
educate broad audiences on the importance of donating blood to help
save lives.”
To ensure that lifesaving blood products are available when and
where they are needed, Herbalife Nutrition urges individuals to
roll up a sleeve and give by regularly hosting blood collection
events at its offices. In conjunction with the Missing Types
campaign, there are four blood collection events scheduled in the
United States, two in South America, and nine in the Company’s Asia
Pacific region. A virtual blood drive will direct employees,
distributors and other donors, who are not able to attend one of
the scheduled events, to a donation center nearest to them. Current
scheduled events in the United States include:
United States Blood
Drives
- Friday, June 7 at the Torrance
offices in Torrance, CA: 9:30 am - 3:30 pm
- Thursday, June 13 at LA Live in
Downtown Los Angeles:10:00 am - 4:00 pm
- Tuesday, June 18 at Carson
Distribution Center in Carson, CA: 9:30 am - 3:30 pm
- Tuesday, June 18 at Herbalife
Innovation & Manufacturing, Winston-Salem, NC: 9:00 am - 6:00
pm
Support for the American Red Cross and those they help extends
beyond financial support with Herbalife Nutrition employees having
participated in more than 60 blood drives held at Herbalife
Innovation and Manufacturing facilities in Lake Forest and Winston
Salem, Carson Distribution Center, Torrance and LA Live offices.
Results from these drives, combined with the donations collected
from Herbalife Nutrition’s sponsorship of a bloodmobile that serves
Southern California, could potentially save thousands of lives.
In addition to supporting the campaign, Kristy Appelhans, MS,
NMD and senior director of global post-market medical surveillance
at Herbalife Nutrition, serves as a member of the American Red
Cross Los Angeles Regional Board of Directors, and the Company
provides in-kind donations of Protein Deluxe Bars to 120 Red Cross
blood donation service centers across the U.S. The Company’s
independent distributors and employees also generously donate to
support U.S. and international relief efforts.
To receive the latest company updates from Herbalife Nutrition,
follow @Herbalife.
About Herbalife Nutrition Ltd.
Herbalife Nutrition is a global nutrition company whose
purpose is to make the world healthier and happier. The Company has
been on a mission for nutrition - changing people's lives with
great nutrition products and programs - since 1980. Herbalife
Nutrition offers high-quality, science-backed products,
one-on-one coaching with an Herbalife
Nutrition Independent Distributor, and a supportive community
that inspires customers to embrace a healthier, more active
lifestyle.
Herbalife Nutrition's targeted nutrition, weight-management,
energy and fitness and personal care products are available through
its Independent Distributors in more than 90 countries.
Herbalife Nutrition supports the Herbalife Nutrition
Foundation, a non-profit organization that assists community
organizations focused on providing good nutrition. Herbalife
Nutrition is also proud to sponsor more than 190 world-class
athletes, teams and events around the globe.
Herbalife Nutrition has more than 8,300 employees
worldwide. To learn more, visit IAmHerbalifeNutrition.com.
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Herbalife NutritionGary
KishnerGaryki@herbalife.com213-745-0456
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