Herbalife Partners with Cristiano Ronaldo to Launch Commercial Marketing Campaign: ‘CR7 Driven to Perfection’
04 Juni 2014 - 6:00PM
Business Wire
A Global Competition to Tell the World How You
Perfect Your Game; Winner to be Selected and Promoted on Ronaldo’s
Facebook Account
Herbalife (NYSE: HLF), a leading global nutrition company, in
partnership with football star Cristiano Ronaldo, announced today
the launch of “CR7 Driven to Perfection,” a social media campaign
calling on fans from around the world to submit videos describing
what drives them to succeed. The winning video will be highlighted
on Ronaldo’s Facebook page.
Ronaldo is driven to perfect his game every day and chooses
Herbalife nutrition products to help fuel his success. Ronaldo has
posted a video of his drive to perfection, which can be found on
his Facebook and Twitter page.
“Herbalife is proud to provide Cristiano Ronaldo with the
products that help fuel his drive to perfection,” said Rob Levy,
executive vice president, worldwide sales and marketing, Herbalife.
“Partnering with Ronaldo in this campaign gives our members and
athletes around the world an opportunity to show their training
regimens, workout techniques and commitment to healthy living. We
look forward to seeing first-hand how consumers of our product
perfect their games – whatever they may be.”
“Good nutrition is at the core of my success and the team at
Herbalife help me understand the importance of what I need pre-,
during and post-game, as well as how to maximize my training regime
as I look to continually improve,” said Ronaldo.
Fans are encouraged to participate in the “CR7 Driven to
Perfection,” campaign by posting their own* short videos here to
show off their training regimens and personal commitment to achieve
perfection. Tag your social media posts, photos, and videos with
the hash-tag #CR7driventoperfection, and at the end of the
campaign, the winning video will be posted by Ronaldo as his
“favorite” video.
* Herbalife encourages all users to follow good social
media practices when posting to this site and reserves the right at
all times to remove or refuse videos submitted that countravene its
social media guidelines or those containing content that is
illegal, offensive or defamatory, or otherwise infringes the rights
of others, including intellectual property and privacy rights.
ABOUT HERBALIFE LTD.
Herbalife Ltd. (NYSE:HLF) is a global nutrition company that
sells weight-management, nutrition, and personal care products
intended to support a healthy lifestyle. Herbalife products are
sold in over 90 countries through and to a network of independent
distributors. The company supports the Herbalife Family Foundation
and its Casa Herbalife program to help bring good nutrition to
children. The Herbalife website contains a significant amount of
financial and other information about Herbalife, for investors at
http://ir.Herbalife.com. The company encourages investors to visit
its website from time to time, as information is updated and new
information is posted.
HerbalifeMike Gutierrez,
213-745-0401michaelgu@herbalife.com
Herbalife (NYSE:HLF)
Historical Stock Chart
Von Jun 2024 bis Jul 2024
Herbalife (NYSE:HLF)
Historical Stock Chart
Von Jul 2023 bis Jul 2024