Herbalife is New Official Nutrition Sponsor of Global Football Star, Cristiano Ronaldo
04 Juni 2013 - 9:26PM
Business Wire
Global nutrition company, Herbalife (NYSE: HLF), has announced
that it will become the official nutrition sponsor of international
football player, Cristiano Ronaldo.
Herbalife is Official Nutrition Sponsor
of Cristiano Ronaldo (Photo: Business Wire)
The Portuguese international, who plays his club football for
Real Madrid in Spain, is recognized as one of the best players in
the world on the pitch, and a global sports icon off the field.
Herbalife will work with Ronaldo to develop and optimize his
personal nutrition program and provide him with a range of sports
nutrition products.
The five-year, multi-million dollar contract with Ronaldo
includes global publicity rights and various joint promotional
activities. It also includes the opportunity for Herbalife and
Ronaldo to work together to develop a new co-branded range of
sports nutrition products.
"I believe strongly in the importance of the right nutrition for
me as an individual, both on and off the field. I am looking
forward to working with Herbalife, as a company that shares my
passion and brings such expertise and knowledge in the area of
sports nutrition,” said Ronaldo.
“Cristiano Ronaldo is one of the greatest football players in
the world, and someone who embodies our philosophy of good
nutrition being at the core of a healthy, active life, and a key
advantage in the competitive world of professional sport. His
passion and belief will undoubtedly translate into tremendous
opportunities for Herbalife and our independent distributors. We
love and share his commitment and enthusiasm for this relationship
and are excited about the future together," said Michael O.
Johnson, chairman and CEO of Herbalife.
This agreement is part of Herbalife’s broader sponsorship
program aimed at promoting healthy and active lifestyles. Ronaldo
joins more than 100 other Herbalife-sponsored athletes, including a
number of football teams around the world, such as LA Galaxy in the
U.S.; FC Pumas in Mexico; Brazilian team, Botafogo; Spartak-Moscow
in Russia; and the national teams of Belgium and Venezuela.
About Herbalife Ltd.
Herbalife Ltd. (NYSE:HLF) is a global nutrition company that
sells weight-management, nutrition and personal care products
intended to support a healthy lifestyle. Herbalife products are
sold in more than 80 countries to and through a network of
independent distributors. The company supports the Herbalife Family
Foundation and its Casa Herbalife program to help bring good
nutrition to children. Herbalife's website contains information
about Herbalife, including financial and other information at
www.herbalife.com.
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