The Global Alliance for Improved Nutrition (GAIN) Announces Future Fortified Campaign
21 September 2011 - 6:30PM
Business Wire
The Global Alliance for Improved Nutrition (GAIN) is
announcing a new campaign, Future Fortified, to help
millions of women and children around the world access the
essential nutrients they need to lead healthy, enriched lives. The
global nutrition campaign was unveiled today during the annual
meeting of the Clinton Global Initiative in New York
City.
Through the Future Fortified campaign and with an initial, joint
commitment from Herbalife (NYSE: HLF) and DSM, GAIN
will help ensure that pregnant women, new mothers and their young
children receive the critical nutrients they need (such as vitamin
A, iodine, iron, zinc and folic acid) for healthy pregnancies and
optimal growth and development.
“Investments in improved nutrition for women and children during
the 1,000-day period from pregnancy to two years are critical, as
nutrition is the basic building block for the success of many
health and development interventions,” stated Marc Van
Ameringen, GAIN’s executive director. “As we kick off the
Future Fortified campaign, we are eager to engage individuals,
businesses and organizations to prevent malnutrition around the
world, particularly for the most vulnerable populations of women
and children.”
Herbalife, a global nutrition company, and DSM, a
leading producer of vitamins and a broad range of nutritional
ingredients, have provided the first commitment to GAIN’s Future
Fortified campaign with a contribution of 20 million micronutrient
powder MixMe packets. These cost-effective nutrition packets will
provide the essential vitamins and minerals for mothers to improve
their children’s diets by adding vital nutrients to meals prepared
at home.
In response to the current crisis in the Horn of Africa, where
over 12 million people are at risk of disease and widespread
malnutrition due to drought, escalating food prices and conflict,
DSM and Herbalife’s joint contribution will be distributed in
Ethiopia and Kenya to enhance food assistance and fill basic
nutritional gaps.
"The acute nutritional needs brought on by the humanitarian
crisis unfolding in the Horn of Africa will now be aided by
the Herbalife family of distributors and employees who are
committed to improving the nutritional habits for people around the
world," stated Michael O. Johnson, Herbalife’s chairman
and CEO. “We are honored to be working in partnership with GAIN and
DSM to both address the immediate nutrient needs of hundreds of
thousands of women and children, while simultaneously exploring
long-term, sustainable approaches to address the underlying causes
of malnutrition in the region.”
An estimated two billion people around the world lack access to
the nutrients they need for proper physical and cognitive
development. Poor nutrition in mothers and children is the
underlying factor of over 35% of all childhood deaths each year.
Through Future Fortified, GAIN seeks to assist 50 million women and
children gain access to affordable and improved nutrition through
innovative approaches such as home nutrition packets.
“DSM is committed to help alleviate micronutrient deficiencies
around the world, especially among those women and children most in
need,” stated DSM’s Managing Board Member, Stephan Tanda.
“Working in partnership with GAIN and Herbalife through the Future
Fortified campaign, we will help address today’s crisis and
highlight to policy makers and the public at large the importance
of nutrition for the sustainable development of healthy and
productive societies.”
GAIN’s Future Fortified campaign will make it easy for
individuals and organizations to get involved in the global effort
to improve nutrition by informing their networks of global
nutrition challenges and solutions, investing in sustainable
solutions and influencing policy makers to make improved nutrition
a global development priority.
To learn more visit: www.FutureFortified.org
About Herbalife:
Herbalife Ltd. (NYSE: HLF) is a global network marketing company
that sells weight-management, nutrition, and personal care products
intended to support a healthy
lifestyle. Herbalife products are sold in 76 countries
through a network of approximately 2.3 million independent
distributors. The company supports the Herbalife Family
Foundation and its Casa Herbalife program to help bring good
nutrition to children. Herbalife's website contains a
significant amount of information about Herbalife, including
financial and other information for investors
at http://ir.Herbalife.com. The company encourages investors
to visit its website from time to time, as information is updated
and new information is posted.
About DSM:
Royal DSM N.V. is a global science-based company active in
health, nutrition and materials. By connecting its unique
competences in life and materials sciences, DSM is driving economic
prosperity, environmental progress and social advances to create
sustainable value for all stakeholders. DSM delivers innovative
solutions that nourish, protect and improve performance in global
markets such as food and dietary supplements, personal care, feed,
pharmaceuticals, medical devices, automotive, paints, electrical
and electronics, life protection, alternative energy and bio-based
materials. DSM’s 22,000 employees deliver annual net sales of about
€9 billion. The company is listed on NYSE Euronext. More
information can be found at www.dsm.com.
About GAIN & the Future Fortified campaign:
Future Fortified is a campaign of the Global Alliance
for Improved Nutrition (GAIN), which was created in 2002 at a
Special Session of the U.N. General Assembly on Children and is
driven by the vision of a world without malnutrition. GAIN supports
public-private partnerships to increase access to the missing
nutrients in diets necessary for people, communities and economies
to be stronger and healthier. With a current reach of over 400
million people (half of whom are women and children) in more than
30 countries, GAIN’s goal is to improve the lives of one billion
people within the most vulnerable populations around the world
through access to sustainable nutrition solutions. For more
information, visit: www.GainHealth.org and
www.FutureFortified.org.
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