Herbalife Furthers Global Branding Efforts With Additional Sports Sponsorships
18 August 2010 - 7:16PM
Business Wire
Herbalife Ltd. (NYSE: HLF) announced three sponsorship
agreements to extend its branding efforts around the world.
The company became an official sponsor of top Israeli football
team, Maccabi Haifa FC. As Official Sponsor for Sports Nutrition,
Herbalife will work with the team’s doctors to provide nutritional
advice and products to the team as part of their overall training
regime.
The two-year deal will see the Herbalife logo appear on all
Maccabi Haifa match and training kit shorts. In addition, the
Herbalife brand will be showcased in the Kiryat Eliezer, Maccabi
Haifa’s home stadium, and in the team’s training facilities; as
well as through Maccabi Haifa’s official media channels and on the
team bus.
The company signed India’s MC Mary Kom, the four-time world
boxing champion and ambassador for the International Boxing
Association, as a sponsored athlete for its nutritional range of
products. Kom is the recipient of the Rajiv Gandhi Khel Ratna, the
Padma Shri and the Arjuna Award, which are given to those who excel
in their field. She is also recognized as one of India’s foremost
medal hopes at the 2012 London Olympics. Her training and
preparation for the Olympics is supported by the Olympic Gold Quest
(OGQ), a not-for-profit foundation set up with the mission of
winning Olympic gold medals for the country. The OGQ was started by
Indian sports legends Geet Sethi and Prakash Padukone.
In addition to Kom in India, Herbalife renewed its agreement
with badminton pro Saina Nehwal, The Badminton World Federation
recently ranked Nehwal number 3 in the world after she clinched the
winning titles back to back at the India Open Grand Prix, the
Singapore Open Super Series and the Indonesia Open Super Series.
Nehwal has been associated with Herbalife since 2009.
Along with its independent distributors, Herbalife sponsors 150
athletes, fitness and sporting events around the world including FC
Barcelona, LA Galaxy.
Herbalife links: Facebook, Twitter, YouTube
About Herbalife
Herbalife Ltd. (NYSE:HLF) is a global network marketing company
that sells weight-management, nutrition, and personal care products
intended to support a healthy lifestyle. Herbalife products are
sold in 73 countries through a network of approximately 2.1 million
independent distributors. The company supports the Herbalife Family
Foundation and its Casa Herbalife program to help bring good
nutrition to children. Herbalife's website contains a significant
amount of information about Herbalife, including financial and
other information for investors at http://ir.Herbalife.com. The
company encourages investors to visit its website from time to
time, as information is updated and new information is posted.
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