Herbalife Becomes New Sponsor of FC Barcelona
02 Juni 2010 - 12:14PM
Business Wire
Herbalife Ltd. (NYSE:HLF) announced a three-year, multi-million
dollar agreement with FC Barcelona to make Herbalife the club’s
Official Nutrition Sponsor. At the same time, Leo Messi has agreed
to a personal sponsorship agreement.
The contract with FC Barcelona involves the acquisition by
Herbalife of global association rights, as well as various
publicity assets and rights held by the club to promote its name
internationally. The company will also have a strong presence in
Barca’s pre-season friendly games and on the international tours
the club undertakes each year before official competitions
begin.
The agreement also states that as nutrition sponsor, doctors and
nutrition experts from Herbalife’s Nutrition Advisory Board will
meet with members of the first team to develop specific nutrition
programs to support them.
Leo Messi also reaches deal
In addition to, and as a consequence of the deal with the club,
Herbalife has also reached an agreement with Leo Messi for its
global promotional activities for the next three years.
“I’m very happy to be associated with such a large, established
nutrition company as Herbalife that’s known around the world.
Together, we can help spread the word about how healthy nutrition
can help athletes achieve the most out of their training, while at
the same time, work together on projects to help children at risk,”
said Messi.
Solidarity
One of the more notable features of the agreement is that a
percentage of the sponsorship fee will be paid to the FCB
Foundation whose XICS Centres work to help children at risk all
over the world.
In a similar vein, the agreement with Messi involves the
development of programs to assist nutritional health and education
initiatives carried out via the Leo Messi Foundation in
collaboration with the Herbalife Family Foundation.
“FC Barcelona is one of the greatest clubs in the world, made up
of extraordinary athletes who perfectly illustrate our philosophy
of living a healthy, active life. Our independent distributors
around the world are incredibly excited that FC Barcelona and its
players are representing our company, bringing together two leaders
in our fields,” according to Michael O. Johnson, chairman and CEO
of Herbalife.
Top team sponsors
In addition to FC Barcelona and the LA Galaxy, Herbalife also
sponsors a number of leading football teams around the world,
including Inter Milan FC, Valencia CF, Schalke04 in Germany, Pumas
of Mexico and Brazil’s Santos, as well as the American Youth Soccer
Organization (AYSO) in the U.S.
The Herbalife brand stands for great nutrition as part of a
healthy active life, and sports sponsorship is a natural fit for
the company’s brand. For their part, FC Barcelona is recognized as
a standard bearer in the sporting world and considers nutrition to
be an essential part of its players’ training. The company’s
portfolio of products can play a key role in further enhancing that
program. FC Barcelona and Herbalife also share a commitment to the
communities they operate in and a common objective they both have
in signing this deal is to strengthen their involvement in their
communities through their respective Foundations.
About Herbalife
Herbalife Ltd. (NYSE:HLF) is a global network marketing company
that sells weight-management, nutrition, and personal care products
intended to support a healthy lifestyle. Herbalife products are
sold in 73 countries through a network of approximately 2.1 million
independent distributors. The company supports the Herbalife Family
Foundation and its Casa Herbalife program to help bring good
nutrition to children. Herbalife’s website contains a significant
amount of information about Herbalife, including financial and
other information for investors at http://ir.herbalife.com. The
company encourages investors to visit ifs website from time to time
as information is updates and new information is posted.
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