The world’s first plastic-neutral retailer
partners with hotel management company to launch a more sustainable
hotel experience for eco-conscious travelers, create nationwide
sweepstakes to educate consumers about how to travel more
sustainably
Grove Collaborative Holdings, Inc. (NYSE: GROV) (“Grove” or “the
Company”), a leading sustainable consumer products company,
Certified B Corporation, and Public Benefit Corporation announced
the launch of a new partnership pilot with hotel management company
Crescent Hotels & Resorts. The two brands are working together
to develop a Beyond Plastic™ Stay at a number of properties across
the U.S., meeting the needs of eco-conscious travelers who are
looking to reduce the environmental impact of their business and
personal travel.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241021513424/en/
Grove announces a “Beyond Plastic™ Stay”
partnership pilot with hotel management company Crescent Hotels
& Resorts to create a more sustainable hotel experience for
eco-conscious travelers and educate them about the sustainable
products available today to Go Beyond Plastic™ while supporting
Crescent Hotels & Resorts’ efforts to make the hospitality
industry more sustainable. The guest journey allows for multiple
education touchpoints to help guests learn about sustainable swaps
to incorporate into their home routines. (Photo: Business Wire)
Consumers Crave Sustainable Travel Options
The average American is increasingly aware of the environmental
impact of their actions and the general state of pollution,
especially as it relates to plastic:
- 85% of Americans think that plastic waste pollution is a
serious and concerning problem1
- 1 in 3 Americans say they’ve reduced how much plastic they’re
using2
- 83% of travelers confirm sustainable travel is important to
them3
Conscientious consumers are increasingly choosing products to
support sustainability journeys for themselves, their families, and
their homes - and want to continue those planet-friendly habits on
the road. But the nature of tourism operations, the scale needed
for high turnover rooms, and general consumer expectations and
behaviors around hospitality makes that more challenging. This is
especially true when considering there are few options for hotel
stays that have sustainability in mind - especially as it relates
to single-use plastic waste.
Meeting the Consumer Need: The Beyond Plastic™ Stay
The Beyond Plastic™ Stay, a more sustainable hotel experience,
is brought to life through a partnership pilot between sustainable
retailer Grove Collaborative and hotel management company Crescent
Hotels & Resorts. This partnership aims to educate guests about
the sustainable products available today to Go Beyond Plastic™
while supporting Crescent Hotels & Resorts’ efforts to make the
hospitality industry more sustainable - starting with the
properties they manage. Guests will be able to select the “Beyond
Plastic™ Stay” as an option when reserving a room at any of the
participating properties across all booking platforms, similar to
selecting a King Size or Double Queen room, starting at a $50
premium. The guest journey allows for multiple education
touchpoints to help guests learn about sustainable swaps to
incorporate into their home routines.
Individual rooms have been updated at a number of Crescent
Hotels & Resorts locations, with an assortment of sustainable
products to reduce the environmental impact of an individual’s
hotel stay. This includes:
- Back of House - cleaning products from Grove Co., For
Good, and Seventh Generation to make turning over the room and
preparing for guests more sustainable, prioritizing refill systems
for cleaning and opting out of single-use plastic items.
- In-Room - personal care and home products from Grove
Co., Alpine Provisions, and Plant Therapy to minimize the impact of
guest’s individual stays, prioritizing refill systems, bamboo
paper, and more sustainable packaging materials.
- Sundry - additional personal care items from Grove Co.,
Spinster Sisters, The Humble Co., and Kitsch for purchase should
guests forget any essentials during their travels.
By using refill systems and products that opt for more
sustainable packaging materials than single-use plastic, each guest
that opts into the Beyond Plastic™ Stay saves approximately 50
standard sized water bottles worth of single-use plastic4.
Properties participating in the pilot program include:
- Grand Bay Hotel San Francisco, San Francisco, CA
- The Ven at Embassy Row, Washington, D.C.
- Tapatio Springs Hill Country Resort, outside of San Antonio,
TX
- The Inverness Denver, a Hilton Golf & Spa Resort, Denver,
CO
- Hotel Vance, Portland, OR
As the pilot advances, Crescent Hotels & Resorts will look
to onboard additional managed properties to the program. To explore
the products featured in the Beyond Plastic™ Stay, visit
www.Grove.co/BeyondPlasticStay. For more information on the
partnership overall, visit www.BeyondPlasticStay.com.
Nationwide Sweepstakes
As part of the partnership pilot launch, Grove and Crescent
Hotels & Resort have announced a nationwide sweepstakes to
enable one eco-conscious traveler and a companion to experience the
Beyond Plastic™ Stay. Winners of the nationwide sweepstakes will
receive:
- Two comped nights at one of the participating properties
- $1,000 Visa Gift Card to use towards flights and travel
expenses
- A $500 credit to Grove to explore the full suite of products
featured in the Beyond Plastic™ Stay experience - and more!
To enter to win, entrants will need to:
- Follow @GroveCollaborative and @crescent_hotelsandresorts on
Instagram
- Like Grove’s Instagram Reel promoting the Sweepstakes
- Post a comment on Grove’s Instagram Reel tagging two (2)
friends they would like to travel sustainably, including the
hashtags #beyondplasticstayvacation and #sweepstakesentry
- Share their email at
https://www.grove.co/welcome/vacation-sweepstakes
For the official sweepstakes rules, visit:
http://grove.co/g/vacation-sweepstakes-terms
About Crescent Hotels & Resorts
Crescent Hotels & Resorts is an award-winning, nationally
recognized, operator of hotels and resorts with over 120 properties
in the United States & Canada. Crescent is one of the few elite
management companies approved to operate upper-upscale and luxury
hotels under the brand families of Marriott, Hilton, and Hyatt.
Crescent also works with a collection of independent and lifestyle
properties under the Latitudes Collection umbrella. These
properties include PGA National Resort, The Opus Westchester,
Autograph Collection, and The Williamsburg Inn. Powered by
innovative, forward-thinking experts, Latitudes is a modern
management platform for lifestyle hotels and resorts where creative
concepts connect with modern travelers from urban boutique hotels
to oceanside resorts.
About Grove Collaborative
Grove Collaborative Holdings, Inc. (NYSE: GROV) is the one-stop
online destination for sustainable everyday essentials. Driven by
the belief that changing the world starts with what you bring into
your home, Grove creates and curates household cleaning, personal
care, health and wellness, laundry, clean beauty, baby, and pet
care products from over 240 brands that help you Go Beyond Plastic.
Everything Grove sells meets a higher standard — from ingredients
to performance to packaging and environmental impact — so you get a
great value without compromising your values. With Grove, you can
see, track, and celebrate your sustainable choices. Be a force of
nature at Grove.com.
1
https://www.worldwildlife.org/blogs/sustainability-works/posts/what-do-americans-think-about-plastic-waste-in-2024
2
https://www.pbs.org/newshour/science/1-in-3-americans-say-theyve-reduced-how-much-plastic-theyre-using
3
https://news.booking.com/latest-bookingcom-sustainable-travel-data-reveals-ongoing-challenges-for-consumers--highlights-a-heightened-opportunity-for-cross-industry-collaboration/
4 Based on the standard weight of 16.9 oz. single-use plastic
water bottles (33 water bottles = one pound of plastic). To
calculate how much plastic a product can avoid, Grove finds the
difference between the amount of plastic in the leading packaging
format of a conventional, single-use plastic product of equal size
or number of uses and the amount of plastic in a reduced-plastic
product purchased from Grove.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241021513424/en/
Media Relations Contacts Crescent Hotels & Resorts:
Sarah Viollis sviollis@ciicpr.com
Grove: Ryan Zimmerman Ryan.Zimmerman@grove.co
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