Grove Co. Continues Retail Expansion with Amazon and Walmart Debut;
14 Februar 2023 - 2:01PM
Business Wire
Grove Collaborative Holdings, Inc. (NYSE: GROV) (“Grove” or “the
Company”), a leading sustainable consumer products company and
Certified B Corp™, today announced the official launch of its
flagship home care brand, Grove Co., on Amazon, and at select
Walmart stores nationwide and Walmart.com. The Company also
announced its plastic-free personal care brand Peach not Plastic
and vegan skincare brand Superbloom reached $1 million in sales on
Amazon.
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Grove Co. products debut in select
Walmart stores, Walmart.com and Amazon. (Photo: Business Wire)
“Our vision has always been to change the industry to be more
sustainable, and with retail being where consumers make 90% of the
category purchases, expanding our retail presence is critical as we
aim to grow our impact,” said Stuart Landesberg, co-founder and CEO
of Grove Collaborative. “We’re excited to bring SKUs that have
previously only been available DTC to Walmart and Amazon. This
assortment will be additive to what consumers can already find at
Target, CVS and other retailers. As we continue to think long term
in our retail strategy, we are expanding quickly but deliberately
with an eye towards ensuring that we meet consumers where they are.
With a growing market and appetite among consumers for
planet-friendly high-performing products, we continue to pursue
omni-channel opportunities to put our products into the hands of as
many people as possible.”
Starting later this month, Grove will begin rolling out an
assortment of Grove Co.’s sustainable household essentials on
Amazon including the Grove Co. gel hand soaps, dish soaps and
multi-purpose cleaner concentrates, with more products being added
during the first half of the year. The Grove Co. debut follows the
successful rollout of the Company’s plastic-free personal care
brand, Peach not Plastic, and vegan skincare brand, Superbloom, on
Amazon in 2021.
An assortment of Grove Co.’s gel and foaming hand soaps have
begun rolling out to more than 1,000 Walmart stores and Walmart.com
this month. In addition, select Peach not Plastic and Superbloom
products will be sold on Walmart.com.
The latest retail additions brings the Company’s retail
footprint to more than 5,000 brick-and-mortar stores. Grove
continues to diversify its retail channels across platforms as part
of the Company’s omni-channel strategy, as it sees significant
long-term opportunity for the business and the sustainable CPG
category. In 2022, Grove made its debut in select CVS, Harris
Teeter, H-E-B, Meijer and Giant Eagle doors, and doubled its
product assortment at Target.
About Grove Collaborative Holdings,
Inc.
Launched in 2016 as a Certified B Corp, Grove Collaborative
Holdings, Inc. (NYSE: GROV) is transforming consumer products into
a positive force for human and environmental good. Driven by the
belief that sustainability is the only future, Grove creates and
curates more than 150 high-performing eco-friendly brands of
household cleaning, personal care, laundry, clean beauty, baby and
pet care products serving millions of households across the U.S.
each year. With a flexible monthly delivery model and access to
knowledgeable Grove Guides, Grove makes it easy for everyone to
build sustainable routines.
Every product Grove offers — from its flagship brand of
sustainably powerful home care essentials, Grove Co., plastic-free,
vegan personal care line, Peach not Plastic, and zero-waste pet
care brand, Good Fur, to its exceptional third-party brands — has
been thoroughly vetted against Grove’s strict standards to be
beautifully effective, supportive of healthy habits, ethically
produced and cruelty-free. Grove is a public benefit corporation on
a mission to move Beyond Plastic™ by 2025 and in 2021, entered
physical retail for the first time at Target stores nationwide,
making sustainable home care products even more accessible.
For more information, visit www.grove.com.
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Investors Grove Investor Relations ir@grove.co
Media ICR Inc. GrovePR@icrinc.com
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