Too Faced Launches in the U.S. Amazon Premium Beauty Store
11 Juni 2024 - 12:00PM
Business Wire
The Serious Makeup Brand That Knows How to Have
Fun Expands Consumer Reach in the U.S. in the Amazon Premium Beauty
Store
Too Faced, the serious makeup brand that knows how to have fun,
announces its debut in the U.S. Amazon Premium Beauty store,
providing broader access to its best-selling makeup collections.
Too Faced is the second brand within The Estée Lauder Companies’
portfolio to open a storefront in the U.S. Amazon Premium Beauty
store.
Within the Too Faced brand store in Amazon Premium Beauty,
customers will be able to discover and learn about the brand’s
iconic products, including Better Than Sex Mascara, the #1 Prestige
Mascara in the U.S.,* the Born This Way complexion range, and the
cult favorite lip gloss and lipstick assortments that have rendered
Too Faced the #1 Lip Plumping Brand in the U.S.**
To amplify this launch, Too Faced has collaborated with
lifestyle content creator Darcy McQueeny as its official Ambassador
for its Amazon storefront. In addition to posting her favorite Too
Faced products in her Amazon storefront, Darcy will be hosting
other influencers at the Too Faced headquarters this June, for an
immersion into the world of Too Faced, product education and
tutorials, and to learn about the brand’s newest launches. Darcy
will also post on her social channels about Too Faced favorites
from the Amazon Premium Beauty store throughout the
collaboration.
“We approach anything we do with a consumer first mindset and
launching Too Faced in the U.S. Amazon Premium Beauty store is a
natural fit with that strategy,” said Tara Simon, Global Brand
President of Too Faced. “We will reach new, highly-engaged beauty
consumers that will be introduced to iconic Too Faced hero
products, and we will meet our current Too Faced fans in Amazon’s
stores, a destination they are already shopping. We look forward to
providing our consumers an immersive brand experience with engaging
product education, shoppable recommendations and convenient
delivery to doorsteps.”
Amazon customers will be able to discover, shop, and experience
a wide selection of Too Faced best-selling and viral makeup
products. The Too Faced storefront will include, Better Than Sex
Mascara in original and waterproof; Lip Injection Extreme and Lip
Injection Maximum Plump lip glosses; the top-selling Born This Way
Super Coverage Multi-Use Concealer; brand favorites such as the
Born This Way Natural Nudes Eyeshadow Palette, Better Than Sex
Foreplay Mascara Primer; the viral Cloud Crush Blush; and new
launches like the Chocolate Soleil Melting Bronzing & Sculpting
Stick and Kissing Jelly Lip Oil Gloss. Customers can start shopping
now at http://www.amazon.com/toofaced. Prime members enjoy fast,
free shipping on every order.
Since 1998, Too Faced has taken the mystery out of makeup, with
a playful approach to serious makeup that performs. The brand is
PETA-certified and is dedicated to cruelty-free beauty. Follow
@toofaced and @amazon on social and shop the Too Faced Amazon
Premium Beauty store at http://www.amazon.com/toofaced.
ABOUT TOO FACED
Too Faced is a serious makeup brand that knows how to have fun.
We believe makeup is power, giving people the freedom to express
themselves and the confidence to take over the world. With an
exuberant approach to everything we do, we use the finest
cutting-edge ingredients to create innovative, cruelty-free
cosmetics that people love to wear. Create your own looks, find
what you love and OWN YOUR PRETTY. Find us on TikTok @toofaced and
Instagram @toofaced.
ABOUT THE ESTÉE LAUDER COMPANIES
The Estée Lauder Companies Inc. is one of the world’s leading
manufacturers, marketers, and sellers of quality skin care, makeup,
fragrance, and hair care products, and is a steward of luxury and
prestige brands globally. The company’s products are sold in
approximately 150 countries and territories under brand names
including: Estée Lauder, Aramis, Clinique, Lab Series, Origins,
M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London,
Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty,
Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN
PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands,
including The Ordinary and NIOD.
*Source: Circana/U.S. Prestige Beauty Total Measured Market,
Makeup Product Sales, 12 months ended March 2024 **Source:
Circana/U.S. Prestige Beauty Total Measured Market, Makeup Sales,
12 months ended March 2024
NYSE: EL
ELC-B
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version on businesswire.com: https://www.businesswire.com/news/home/20240611054331/en/
Investors: Rainey Mancini rmancini@estee.com
The Estée Lauder Companies Media: Jill Marvin
jimarvin@estee.com
Too Faced: Catherine Bomboy Dougherty cdougher@estee.com
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