Follow the Captain to unlock something SUPER
for you and your crew
NEW
YORK, Nov. 21, 2024 /PRNewswire/ -- Captain
Morgan is teaming up with Super Bowl champ Victor Cruz and NYC multidisciplinary label
KidSuper for a collab that's as bold as it is legendary. The
one-of-a-kind merch drop is the latest adventure for fans who
'Follow the Captain' -- aka your pass to unlocking epic surprises
and unforgettable fun with your crew, courtesy of Captain
Morgan.
What happens when you mix Cruz's iconic endzone moves, our
Captain Morgan signature flavor and KidSuper's unexpected design
aesthetic? The uniform for your crew's next adventure.
Say hello to your new favorite crewneck. Designed to turn heads,
this crewneck is all about making moves with your crew and keeping
it fresh, wherever you are.
"I like to push boundaries and take risks, and this collab with
Captain Morgan does just that -- with a bit of playfulness, too,"
said Colm Dillane, KidSuper
founder and creative director. "We're all about bringing crews
together for the fun of it, and getting to work with Victor, a
legend in his own right, made this project extra special."
Starting November 22, limited
quantities of the Captain Morgan
Crewneck will drop on KidSuper.com. Miss the drop? You're in
luck – Captain Morgan is unlocking access for fans 21+ to score the
coolest drop of the season. Head on over to FollowTheCaptain.com,
and while you're there, dive into a world of hidden clues and
surprises because you never know what Captain Morgan has in store
as we gear up for Super Bowl LIX.
"Off the field, fashion has always been one of my biggest
passions and after working with Captain Morgan for several years, I
knew I had to be part of their first-ever merch drop," said
Victor Cruz. "And when I found
out Colm and the KidSuper brand was joining the crew, I knew we
were cooking up something special. I want everyone who wears this
Crewneck to feel like they're part of our crew too, sharing in the
adventure that brings us all together."
Captain Morgan, joined by Cruz and Dillane, gave the public a
sneak peek of its crewneck in NYC, where a massive shipping
container landed on the concourse of one of the busiest commuter
stations in the world. Cruz and Dillane did the honors of unlocking
the chest to unveil their exclusive design, giving passersby the
first-ever glimpse of the limited-edition crewneck -- one of the
many legendary surprises fans have come to expect when they Follow
the Captain.
"We're always on the lookout for new ways to serve up the
unexpected," said Anne Nosko, VP,
Captain Morgan. "As the Original Spiced Rum, we brought
together our own crew - complete with an NFL legend and an iconic
NYC brand - to create something that inspires you and your crew to
infuse every moment with fun and spark the adventure of a
lifetime."
As the adventure continues leading up to and during Super Bowl
LIX, fans can look forward to more legendary moments and surprises
to drop… perhaps even on the most famous street in New Orleans. Follow the Captain on Instagram
(@CaptainMorganUSA) to unlock the latest adventures on the horizon.
Now pack your bags, we'll see you and your crew in the Big
Easy.
About Captain Morgan
Captain Morgan is the number one selling spiced rum in the U.S.
Captain Morgan encourages everyone 21+ to spice it up by bringing
our flavor to every occasion. The Captain Morgan portfolio includes
CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced Apple
Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN 100 Proof
Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver
Spiced Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple
Rum and CAPTAIN MORGAN Sliced. For
more information, visit www.CaptainMorgan.com.
About KidSuper
KidSuper was created by Colm Dillane. Although KidSuper is best known as
artist and designer, Colm Dillane's
clothing label, he prefers to brand all of his creative ventures
under this moniker. KidSuper is a creative collective that designs
and makes clothes; paints and does art shows; records music; and
makes films and music videos, all out of KidSuper's Brooklyn space.
KidSuper is a platform for Colm's abounding creativity, and its
success has made the artist and designer an unexpected reference in
American fashion. Dillane firmly believes that enthusiasm is
contagious, and that whatever you do, giving it the utmost
enthusiasm will capture people's hearts. "When you are little, you
believe you can do anything and that everything is possible –
you're young and you're free. KidSuper lives by that
philosophy."
Colm Dillane/KidSuper won the
2021 special Karl Lagerfeld Prize at the prestigious LVMH Prize and
the 2022 CDFA /Vogue Fashion Fund, was nominated for the 2022 CFDA
American Emerging Designer of the Year Award, then the following
year nominated for the 2023 CFDA Menswear Designer of the Year
Award. He was invited to guest design the Louis Vuitton Homme
Fall/Winter 2023 Collection and entered the BoF500 list in
2023.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Instagram
for news and information about Diageo North America:
@Diageo_NA.
Media Contacts
TAYLOR
CaptainMorganTeam@TaylorStrategy.com
Michelle Gattenio, DIAGEO
Michelle.Gattenio@diageo.com
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SOURCE Captain Morgan
