Agreement Introduces the Cat Brand to the Next
Generation of Doers
DEERFIELD, Ill., May 26, 2022
/CNW/ -- Caterpillar Inc. (NYSE: CAT) today announced a multi-year
sponsorship with Major League Soccer (MLS), the fastest growing
sports League in North America.
With the highest percentage of millennial and multicultural fans of
any U.S. sport, the sponsorship is designed to amplify the
Caterpillar brand to a broader, more diverse audience in
the United States and Canada and to engage with the League's
passionate fans more deeply.
"Caterpillar is eager to partner with Major League Soccer, as we
share a joint commitment to being leaders in the communities where
we live, work and play," said Yvette
Morrison, global director of marketing and brand for
Caterpillar. "We celebrate the people who do the work every day and
are constantly looking for new ways to engage with our next
generation of employees, customers and their families. This
sponsorship provides a perfect opportunity for us to introduce Cat
to a broader audience."
"Caterpillar is a leading, global brand and Major League Soccer
is honored to partner with a company whose values and dealer
network are committed to building a better, more modern future for
soccer communities across the world," said Carter Ladd, Executive Vice President of Brand
Alliances & Consumer Products at MLS. "Together, MLS and
Caterpillar will engage long-standing customers and the most
diverse fanbase in all of sports to positively impact the sport of
soccer in the U.S. and Canada."
MLS features the youngest and most diverse player pool of any of
North American professional sports league with players from more
than 82 countries. The sponsorship of MLS supports Caterpillar's
efforts to evolve the brand, and ensure the company is
representative of the many employees and customers it
serves.
As a part of the sponsorship, MLS will collaborate with
Caterpillar to integrate Cat® products into the soccer ecosystem.
Cat dealers will also have access to exclusive soccer experiences
for their operators and customers as well as their families.
Caterpillar recently collaborated with MLS in development of Cat
Trials 12: No Hands, which features U.S. and International
Federation of Association Football (FIFA) World Cup soccer legend,
DaMarcus Beasley, teaming up with
autonomous Cat equipment to make a trick shot. The Cat Trials 12
video can be viewed at http://www.cat.com/trial12.
For more information about Caterpillar's sponsorship of MLS and
other corporate sponsorships, please visit
https://www.caterpillar.com/en/company/working-together/sponsorships.html.
About Caterpillar
With 2021 sales and revenues of
$51.0 billion, Caterpillar Inc. is
the world's leading manufacturer of construction and mining
equipment, off-highway diesel and natural gas engines, industrial
gas turbines and diesel-electric locomotives. For nearly 100 years,
we've been helping customers build a better, more sustainable world
and are committed and contributing to a reduced-carbon future. Our
innovative products and services, backed by our global dealer
network, provide exceptional value that helps customers succeed.
Caterpillar does business on every continent, principally operating
through three primary segments – Construction Industries, Resource
Industries and Energy & Transportation – and providing
financing and related services through our Financial Products
segment. Visit us at caterpillar.com or join the conversation on
our social media channels.
About Major League Soccer
Headquartered in
New York City, Major League Soccer
– celebrating its 27th season in 2022 – features 29
clubs throughout the United States
and Canada, including 2022
expansion team Charlotte FC and St. Louis City SC, which debuts in
2023. For more information about MLS, visit www.MLSsoccer.com.
Forward-Looking Statements
Certain statements in this
press release relate to future events and expectations and are
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Words such as "believe,"
"estimate," "will be," "will," "would," "expect," "anticipate,"
"plan," "forecast," "target," "guide," "project," "intend,"
"could," "should" or other similar words or expressions often
identify forward-looking statements. All statements other than
statements of historical fact are forward-looking statements,
including, without limitation, statements regarding our outlook,
projections, forecasts or trend descriptions. These statements do
not guarantee future performance and speak only as of the date they
are made, and we do not undertake to update our forward-looking
statements.
Caterpillar's actual results may differ materially from those
described or implied in our forward-looking statements based on a
number of factors, including, but not limited to: (i) global and
regional economic conditions and economic conditions in the
industries we serve; (ii) commodity price changes, material price
increases, fluctuations in demand for our products or significant
shortages of material; (iii) government monetary or fiscal
policies; (iv) political and economic risks, commercial instability
and events beyond our control in the countries in which we operate;
(v) international trade policies and their impact on demand for our
products and our competitive position, including the imposition of
new tariffs or changes in existing tariff rates; (vi) our ability
to develop, produce and market quality products that meet our
customers' needs; (vii) the impact of the highly competitive
environment in which we operate on our sales and pricing; (viii)
information technology security threats and computer crime; (ix)
inventory management decisions and sourcing practices of our
dealers and our OEM customers; (x) a failure to realize, or a delay
in realizing, all of the anticipated benefits of our acquisitions,
joint ventures or divestitures; (xi) union disputes or other
employee relations issues; (xii) adverse effects of unexpected
events; (xiii) disruptions or volatility in global financial
markets limiting our sources of liquidity or the liquidity of our
customers, dealers and suppliers; (xiv) failure to maintain our
credit ratings and potential resulting increases to our cost of
borrowing and adverse effects on our cost of funds, liquidity,
competitive position and access to capital markets; (xv) our
Financial Products segment's risks associated with the financial
services industry; (xvi) changes in interest rates or market
liquidity conditions; (xvii) an increase in delinquencies,
repossessions or net losses of Cat Financial's customers; (xviii)
currency fluctuations; (xix) our or Cat Financial's compliance with
financial and other restrictive covenants in debt agreements; (xx)
increased pension plan funding obligations; (xxi) alleged or actual
violations of trade or anti-corruption laws and regulations; (xxii)
additional tax expense or exposure, including the impact of U.S.
tax reform; (xxiii) significant legal proceedings, claims, lawsuits
or government investigations; (xxiv) new regulations or changes in
financial services regulations; (xxv) compliance with environmental
laws and regulations; (xxvi) the duration and geographic spread of,
business disruptions caused by, and the overall global economic
impact of, the COVID-19 pandemic; and (xxvii) other factors
described in more detail in Caterpillar's Forms 10-Q, 10-K and
other filings with the Securities and Exchange Commission.
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SOURCE Caterpillar Inc.