BankAtlantic Enters into an Agreement with Novantas, LLC
17 Dezember 2008 - 7:07PM
Business Wire
BankAtlantic announced today it has entered into an agreement with
a new services partner, Novantas, LLC. �In our ongoing effort to
enhance our deposit pricing practices, we partnered with Novantas
to employ a more quantitative approach to evaluating liability
pricing. The intent of this effort is to become more efficient in
product pricing and improve the development of product and pricing
strategies,� commented BankAtlantic�s President and Chief Executive
Officer, Jarett S. Levan. �Over the past few years, Novantas has
worked with fifteen of the top twenty-five banks in the U.S. and
thirty of the top fifty American banks, and we are very pleased to
join that peer group through our new alliance with Novantas.� �We
look forward to working with BankAtlantic on these important and
exciting initiatives, and believe the bank is very well positioned
to capitalize on the information and technologies we offer,� said
Dave Kaytes, Managing Director with Novantas. Through the
agreement, BankAtlantic will develop an enhanced approach to
defining, building, managing and measuring revenue-generating
capabilities - branding, market mix management, segmentation,
product design, pricing, distribution management, sales execution
effectiveness, and customer experience. The refinement of these
customer-focused strategies enables BankAtlantic to measure and
maximize competitive positioning. About BankAtlantic: BankAtlantic,
�Florida's Most Convenient Bank�, with over $6 billion in assets
and more than 100 stores is one of the largest financial
institutions headquartered in Florida. BankAtlantic is open 7 days
a week and offers holiday hours, extended weekday hours, Free
Online Banking & Bill Pay, a 7-Day Customer Service Center,
Change Exchange coin counters and free retail and business checking
with a free gift. BankAtlantic has been serving communities
throughout Florida since 1952 and currently operates more than 250
conveniently located ATMs. The bank has supported thousands of
charitable, civic and professional organizations since the
inception of the BankAtlantic Foundation in 1994. BankAtlantic
Bancorp (NYSE:BBX) is a bank holding company and the parent company
of BankAtlantic. For further information, please visit our
websites: www.BankAtlantic.com www.BankAtlanticBancorp.com �
BankAtlantic, "Florida's Most Convenient Bank," Contact Info:
Public Relations: Hattie Hess, Vice President, Public Relations
Telephone: 954-940-6383, Fax: 954-940-6310 Email:
hhess@BankAtlantic.com � Public Relations for BankAtlantic: rbb
Public Relations Sandra Fine Telephone: 305-567-0535, Fax:
305-448-5027 Email: sandra.fine@rbbpr.com � BankAtlantic Bancorp
Investor Relations & Corporate Communications: Email:
InvestorRelations@BankAtlanticBancorp.com Phone: 954-940-5300, Fax:
954-940-5320 About Novantas: Novantas is the acknowledged leader in
customer science and revenue strategy in the financial services
industry. The Firm specializes in investigating and interpreting
customer needs, attitudes and behaviors in ways that help companies
to refine marketing decisions, customer strategies, and sales and
service activities. For more information on Novantas, please access
www.novantas.com. Novantas Contact Info: Telephone: 212-953-4444
Fax: 212-972-4602 Email: info@novantas.com Except for historical
information contained herein, the matters discussed in this press
release contain forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended (the
�Securities Act�), and Section 21E of the Securities Exchange Act
of 1934, as amended (the �Exchange Act�), that involve substantial
risks and uncertainties. Actual results, performance, or
achievements could differ materially from those contemplated,
expressed, or implied by the forward-looking statements contained
herein. These forward-looking statements are based largely on the
expectations of BankAtlantic and BankAtlantic Bancorp, Inc. and are
subject to a number of risks and uncertainties that are subject to
change based on factors which are, in many instances, beyond the
Company�s control. In addition to the risks and factors identified
above, reference is also made to other risks and factors detailed
in reports filed by the Company with the Securities and Exchange
Commission.
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