SME buyers on Alibaba.com stock up on outdoor sporting
products in anticipation of increased consumer demand
LONDON, May 28, 2024 /PRNewswire/ -- With various
international sporting competitions set to take place in
Europe this summer such as the
UEFA EURO 2024TM, SME
buyers are increasingly diverting their attention towards
sports-related products, according to new data by Alibaba.com, a
leading platform for global business-to-business (B2B)
e-commerce.
The data, which reveals key buyer trends in the sports and
lifestyle category in the UK, coincides with the launch of
Alibaba.com's promotional event of sports and lifestyle products.
UK-specific data has revealed that there has been a significant
year-on-year uplift in GMV in product purchases for boxing (+233%)
and skateboarding (+73%) products in April.
To enable SMEs across Europe to
capitalise on this demand, Alibaba.com has launched a promotional
event with product deals on sports and lifestyle products and
SME-focused initiatives.
Amongst these are the 100 "Champion Products" bestsellers –
items that rank within the top 100 identical products on external
online marketplaces.
In addition, the 'Alibaba Guaranteed' service locks product
prices and shipping fees, providing on-time delivery and fast
money-back guarantees. This allows buyers to efficiently bring
products to market and swiftly deliver on customer demands.
'Alibaba Guaranteed' also allows buyers to purchase a selection of
products directly, without the need for negotiations with
suppliers, enabling a more transparent and hassle-free shopping
experience.
Jijay Shen, General Manager, Alibaba.com Europe, said: "At Alibaba.com,
we're focused on making digital, cross-border purchasing as
seamless as possible, especially during this busy period with so
many exciting sports events in Europe on the horizon. In addition to our
existing tools and services and vast availability of products, the
launch of deals on several sports and lifestyle products and
initiatives will enable European SME buyers to cut costs, mitigate
supply chain challenges and focus on what's most important –
meeting consumer demand and growing their businesses."
The promotional event takes place from 20 May to 30 June on
Alibaba.com.
About Alibaba.com
Launched in 1999, Alibaba.com is a leading platform for global
business-to-business (B2B) e-commerce that serves buyers and
suppliers from over 200 countries and regions around the world. It
is engaged in services covering various aspects of commerce,
including providing businesses with tools that help them reach a
global audience for their products and helping buyers discover
products, find suppliers and place orders online fast and
efficiently. Alibaba.com is part of Alibaba International Digital
Commerce Group.
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