LONDON, Nov. 29, 2023 /PRNewswire/ -- Alibaba.com, a
leading platform for global business-to-business (B2B) e-commerce,
today unveils its top B2B buyer trends on 'Certified Picks for
Europe'. Launched last month,
'Certified Picks for Europe' is
part of Alibaba.com's European Pavilion, a dedicated resource for
EU/UK-certified products, and products sourced from verified
suppliers. It showcases 24,000 verified suppliers with EU/UK
certifications, and 8 million products across 33 product
categories, from non-consumer categories such as machinery and
lighting equipment to apparel and jewellery.
The GMV per product for those with an EU/UK certificate is 80
percent higher than for other products, reflecting a shift amongst
buyers in favour of higher-quality, certified products and customer
retention. According to NPSx by Bain & Company, great product
quality is the most important factor driver of customer loyalty,
ahead of value.[1]
At a product level, the UK has witnessed significant growth in
categories including watches and jewellery, as brands stock up on
consumer goods in the lead-up to key purchasing moments in the
retail calendar. Interest from business buyers for Industry
Machinery has increased by 15%, and the interest in Watches &
Jewellery has also increased significantly.
In addition, helping UK brands tap into the market for festive
items, more than 700,000 Christmas articles – all with
EU/UK-product certifications - are available on Alibaba.com. The
hottest Christmas products are those that create a 'Holiday
atmosphere' – from decorative lamps, packaging bags and boxes;
'cosy Home Comforts' – including Christmas trees and ornaments; and
Christmas fashion.
Roland Palmer, General Manager
of UK, Benelux and Nordics, Alibaba Group, said: "UK SMEs
demand the highest quality products. It's one of the most important
factors in a consumer's purchasing decision, and one of the primary
reasons they remain loyal. As a result, we have seen strong growth
for Alibaba.com's 'Certified Picks for Europe' over the last month – reflecting an
appetite from UK SMEs – particularly those offering industrial
machinery, watches and jewellery - to meet the product quality
expectations of their customers. In the race to capture a share of
wallet in retail's most important season, we believe product
quality will be what sets brands apart and helps them achieve
long-term, sustainable growth opportunities."
About Alibaba.com
Launched in 1999, Alibaba.com is a leading platform for global
business-to-business (B2B) e-commerce that serves buyers and
suppliers from over 200 countries and regions around the world. It
is engaged in services covering various aspects of commerce,
including providing businesses with tools that help them reach a
global audience for their products and helping buyers discover
products, find suppliers and place orders online fast and
efficiently. Alibaba.com is part of Alibaba International Digital
Commerce Group.
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[1]
https://www.npsx.com/hubfs/GB-InMoment-NPSx-State-of-CX-Report-2023.pdf
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