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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
__________________________________________________________________________________________________
FORM 10-Q
__________________________________________________________________________________________________
(Mark One)
    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended March 31, 2024
OR
    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from __________ to __________
Commission File Number: 001-40828
__________________________________________________________________________________________________
a.k.a. Brands Holding Corp.
(Exact name of registrant as specified in its charter)
__________________________________________________________________________________________________
Delaware87-0970919
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer
Identification No.)
100 Montgomery Street, Suite 2270
San Francisco, California 94104
(Address of principal executive offices, including zip code)
415-295-6085
(Registrant’s Telephone Number, Including Area Code)
__________________________________________________________________________________________________
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Trading Symbol(s)
Name of each exchange on which registered
Common Stock, par value $0.001 per share
AKANew York Stock Exchange
Securities registered pursuant to Section 12(g) of the Act: None
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 (the “Exchange Act”) during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes No ☐
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer¨Accelerated Filer¨
Non-accelerated filerxSmaller Reporting Company
x
Emerging Growth Companyx
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No x
As of May 6, 2024, the registrant had 10,484,870 shares of common stock outstanding.


a.k.a. BRANDS HOLDING CORP.
FORM 10-Q
TABLE OF CONTENTS
Page
2

FORWARD-LOOKING STATEMENTS
All statements other than statements of historical facts contained in this Quarterly Report on Form 10-Q, including statements regarding our future results of operations and financial position, or that describe our plans, goals, intentions, objectives, strategies, expectations, beliefs and assumptions, are forward-looking statements. The words “believe,” “may,” “might,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” “project,” “plan,” “objective,” “could,” “would,” “should” and similar expressions are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. We caution that the forward-looking statements in this Quarterly Report on Form 10-Q are subject to a number of known and unknown risks, uncertainties and assumptions that may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. Factors that could contribute to these differences include, among other things:
economic downturns and market conditions beyond our control, including periods of inflation;
the quality of global financial markets;
risks related to doing business in China, including changes in the political and economic policies of the Chinese government or in relations between China and the United States;
rapid changes in consumer preferences in the apparel, footwear and accessories industry;
our ability to acquire new customers in a cost-effective manner;
our ability to retain existing customers and maintain average order value levels;
the effectiveness of our marketing and our ability to maintain high customer traffic;
the rate of merchandise returns;
our ability to manage inventory effectively;
our ability to procure sufficient quantities of third-party merchandise on favorable terms;
our ability to identify brands to acquire or to integrate and manage our acquisitions and investments effectively;
the effectiveness of our growth strategy;
our ability to expand into new markets;
risks related to doing business internationally, including international economic, geopolitical instability (including the ongoing Ukraine and Israel wars), legal, compliance and supply chain risks;
interruptions in or increased costs of shipping;
risks related to our direct-to-consumer business model;
risks related to sales of our products through wholesale and third-party marketplace providers;
risks related to our use of social media and influencers in marketing, including potential impact to our reputation or regulatory scrutiny;
our ability to achieve projected results or to meet the expectations of securities analysts or investors;
fluctuations in our operating results;
our ability to track our key operating metrics accurately;
our ability to maintain our corporate integrity or the image and reputation of our brands;
our ability to continue to comply with the New York Stock Exchange (the “NYSE”) listing standards and maintain the listing of our common stock on the NYSE;
potential liability for uncollected sales tax in certain jurisdictions;
foreign currency exchange rate fluctuations;
the effects of weather conditions, natural disasters or other unexpected events, including global health crises;
our ability to attract or retain key personnel, manage executive officer succession effectively or hire, develop and motive key employees;
risks related to our decentralized brand management structure;
increases in labor costs or fluctuations in wage rates or the price, availability or quality of raw materials and finished goods;
3

risks related to distribution, including expansion of the capacity of our fulfillment centers;
our ability to meet stakeholder expectations for ethically- and sustainably-sourced fashion;
declines in the fair value of intangible assets, or impairment of goodwill, of a business unit;
our ability to comply with changing laws or regulations or contractual or other obligations related to data privacy and security;
our reliance upon third-party suppliers and manufacturers;
changes in accounting standards and subjective assumptions, estimates and judgments by management relating to complex accounting matters;
our and our suppliers’ compliance with laws or regulations regarding consumer protection, promotions, safety or other matters;
risks related to climate change;
our ability to comply with changing U.S., Australian or international trade policy, tariff or import/export regulations;
our reliance on overseas manufacturing and supply partners, including vendors located in jurisdictions presenting an increased risk of bribery and corruption;
inadequacy, interruption or integration or security failure of our and third parties’ information technology systems;
security breaches or resulting loss, theft, misuse or unauthorized disclosure or access of customer, supplier or sensitive company information;
risks related to customer use of mobile devices to shop;
restrictions or changes to “cookie” technology as a means of tracking consumer behavior;
third-party claims of infringement, misappropriation or other violation of intellectual property rights;
our ability to adequately establish, maintain, protect or enforce our intellectual property or proprietary rights, or prevent third parties from making unauthorized use of such rights, such as by counterfeiting of our products;
risks related to collecting payments from customers;
system interruptions that impair customer access to our sites or other performance failures in our technology infrastructure;
the impact of our indebtedness, including future indebtedness, on our business and growth prospects;
our ability to service our indebtedness;
limitations on our operations as a result of restrictive covenants in our financing documents;
our ability to refinance our indebtedness;
our ability to raise capital or generate cash flows necessary to expand our operations;
risks related to Summit Partners LP’s control of us;
volatility in our stock price, including as a result of sales of substantial amounts of our common stock;
our decisions concerning the allocation of capital including the extent to which we repurchase shares of our common stock;
our ability to develop and maintain proper and effective internal control over financial reporting; and
the other risk factors set forth elsewhere in this Quarterly Report on Form 10-Q and under Item 1A of Part I of our Annual Report on Form 10-K for the year ended December 31, 2023, filed with the Securities and Exchange Commission (the “SEC”) on March 7, 2024 (the “2023 Form 10-K”).
Moreover, we operate in a very competitive and rapidly changing environment, and new risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this Quarterly Report on Form 10-Q may not occur, and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements.
4

You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. We undertake no obligation to update publicly any forward-looking statements for any reason after the date of this Quarterly Report on Form 10-Q to conform these statements to actual results or changes in our expectations, unless otherwise required by law.
5

PART I - FINANCIAL INFORMATION
ITEM 1. FINANCIAL STATEMENTS
a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED BALANCE SHEETS
(in thousands, except share amounts)
(unaudited)
March 31,
2024
December 31,
2023
Assets
Current assets:
Cash and cash equivalents
$21,939 $21,859 
Accounts receivable, net
4,084 4,796 
Inventory
91,489 91,024 
Prepaid expenses and other current assets
16,099 18,016 
Total current assets
133,611 135,695 
Property and equipment, net
25,076 27,154 
Operating lease right-of-use assets
40,159 37,465 
Intangible assets, net
61,018 64,322 
Goodwill
92,123 94,898 
Deferred tax assets1,538 1,569 
Other assets2,229 618 
Total assets
$355,754 $361,721 
Liabilities and stockholders’ equity
Current liabilities:
Accounts payable
$23,454 $28,279 
Accrued liabilities
23,695 25,223 
Sales returns reserve
7,335 9,610 
Deferred revenue
14,991 11,782 
Income taxes payable269 257 
Operating lease liabilities, current
8,020 7,510 
Current portion of long-term debt
4,725 3,300 
Total current liabilities
82,489 85,961 
Long-term debt
98,826 90,094 
Operating lease liabilities
37,376 35,344 
Other long-term liabilities
1,553 1,704 
Total liabilities
220,244 213,103 
Commitments and contingencies (Note 15)
Stockholders’ equity:
Preferred stock, $0.001 par value; 50,000,000 shares authorized; zero shares issued or outstanding as of March 31, 2024 and December 31, 2023, respectively
  
Common stock, $0.001 par value; 500,000,000 shares authorized; 10,483,236 and 10,567,881 shares issued and outstanding as of March 31, 2024 and December 31, 2023, respectively
128 128 
Additional paid-in capital
466,977 466,172 
Accumulated other comprehensive loss
(55,249)(50,269)
Accumulated deficit
(276,346)(267,413)
Total stockholders’ equity
135,510 148,618 
Total liabilities and stockholders’ equity
$355,754 $361,721 
The accompanying notes are an integral part of these condensed consolidated financial statements.
6

a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF INCOME
(in thousands, except share and per share amounts)
(unaudited)
Three Months Ended March 31,
20242023
Net sales
$116,840 $120,485 
Cost of sales
51,166 51,985 
Gross profit
65,674 68,500 
Operating expenses:
Selling
34,215 34,406 
Marketing
14,879 14,777 
General and administrative
22,673 25,868 
Total operating expenses
71,767 75,051 
Loss from operations
(6,093)(6,551)
Other expense, net:
Interest expense(2,278)(2,851)
Other expense
(543)(1,034)
Total other expense, net(2,821)(3,885)
Loss before income taxes
(8,914)(10,436)
(Provision for) benefit from income taxes
(19)883 
Net loss
$(8,933)$(9,553)
Net loss per share:
Basic and diluted*
$(0.85)$(0.89)
Weighted average shares outstanding:
Basic and diluted*
10,520,458 10,753,384 
The accompanying notes are an integral part of these condensed consolidated financial statements.
* Amounts for the three months ended March 31, 2023, adjusted for the one-for-12 Reverse Stock Split. Refer to Note 13, “Stockholders’ Equity.”
7

a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(in thousands)
(unaudited)
Three Months Ended March 31,
20242023
Net loss
$(8,933)$(9,553)
Other comprehensive loss:
Currency translation
(4,980)(3,925)
Total comprehensive loss
$(13,913)$(13,478)
The accompanying notes are an integral part of these condensed consolidated financial statements.
8

a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY
(in thousands, except share data)
(unaudited)
Common Stock
Additional Paid-In Capital

Accumulated Other Comprehensive Loss
Accumulated Deficit
Total Stockholders’ Equity
Shares
Amount
Balance as of December 31, 2023
10,567,881 $128 $466,172 $(50,269)$(267,413)$148,618 
Equity-based compensation— — 1,956 — — 1,956 
Issuance of common stock under employee equity plans, net of shares withheld19,458 — (88)— — (88)
Repurchase of shares
(104,103)— (1,063)— — (1,063)
Cumulative translation adjustment— — — (4,980)— (4,980)
Net loss— — — — (8,933)(8,933)
Balance as of March 31, 202410,483,236 $128 $466,977 $(55,249)$(276,346)$135,510 

Common Stock
Additional Paid-In Capital

Accumulated Other Comprehensive Loss
Accumulated Deficit
Total Stockholders’ Equity
Shares*
Amount
Balance as of December 31, 2022
10,750,586 $129 $460,660 $(45,185)$(168,527)$247,077 
Equity-based compensation— — 1,936 — — 1,936 
Issuance of common stock under employee equity plans, net of shares withheld6,882 — (43)— — (43)
Cumulative translation adjustment— — — (3,925)— (3,925)
Net loss
— — — — (9,553)(9,553)
Balance as of March 31, 202310,757,468 $129 $462,553 $(49,110)$(178,080)$235,492 

The accompanying notes are an integral part of these condensed consolidated financial statements.
* Adjusted for the one-for-12 Reverse Stock Split. Refer to Note 13, “Stockholders’ Equity.”
9

a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)
(unaudited)
Three Months Ended March 31,
20242023
Cash flows from operating activities:
Net loss$(8,933)$(9,553)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation expense1,536 2,452 
Amortization expense2,762 2,988 
Amortization of debt issuance costs153 158 
Lease incentives 334 
Loss on disposal of businesses673 951 
Non-cash operating lease expense2,075 1,753 
Equity-based compensation1,956 1,936 
Deferred income taxes, net (9)
Changes in operating assets and liabilities:
Accounts receivable688 (107)
Inventory(4,898)11,536 
Prepaid expenses and other current assets2,118 (602)
Accounts payable(4,058)(4,010)
Income taxes payable10 (1,120)
Accrued liabilities(1,058)(8,463)
Returns reserve(2,073)1,026 
Deferred revenue3,470 (314)
Lease liabilities(2,108)(1,916)
Net cash used in operating activities
(7,687)(2,960)
Cash flows from investing activities:
Purchases of intangible assets
(1)(26)
Purchases of property and equipment(754)(1,854)
Net cash used in investing activities
(755)(1,880)
Cash flows from financing activities:
Proceeds from line of credit, net of issuance costs
16,500  
Repayment of line of credit(6,000)(10,000)
Repayment of debt(450)(1,400)
Taxes paid related to net share settlement of equity awards(88)(43)
Repurchase of shares(1,063) 
Net cash provided by (used in) financing activities
8,899 (11,443)
Effect of exchange rate changes on cash, cash equivalents and restricted cash
(590)154 
Net decrease in cash, cash equivalents and restricted cash
(133)(16,129)
Cash, cash equivalents and restricted cash at beginning of period
24,029 48,373 
Cash, cash equivalents and restricted cash at end of period
$23,896 $32,244 
Reconciliation of cash, cash equivalents and restricted cash:
Cash and cash equivalents
$21,939 $30,224 
Restricted cash, included in prepaid expenses and other current assets
295 2,020 
Restricted cash, included in other assets
1,662  
Total cash, cash equivalents and restricted cash$23,896 $32,244 
The accompanying notes are an integral part of these condensed consolidated financial statements.
10

a.k.a. BRANDS HOLDING CORP.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(tabular amounts in thousands, except share, per share data, unit, per unit data, ratios, or as noted)
(unaudited)
Note 1. Organization and Description of Business
a.k.a. Brands Holding Corp. (together with our wholly-owned subsidiaries, collectively, the “Company”), which operates under the name “a.k.a. Brands” or “a.k.a.,” is a portfolio of next-generation fashion brands for the next generation of consumers. The Company seeks to leverage its industry expertise and operational synergies to accelerate its brands so they can grow faster, reach broader audiences, achieve greater scale and enhance their profitability.
The Company is headquartered in San Francisco, California, with buying, studio, marketing, fulfillment and administrative functions primarily in Australia and the United States.
Note 2. Significant Accounting Policies
Principles of Consolidation and Basis of Presentation
The Company’s unaudited condensed consolidated interim financial statements have been prepared in accordance with Article 10 of the SEC’s Regulation S-X. As permitted under those rules, certain footnotes or other financial information that are normally required by generally accepted accounting principles in the United States (“GAAP”) can be condensed or omitted. These financial statements have been prepared on the same basis as our annual financial statements and, in the opinion of management, reflect all adjustments, consisting only of normal recurring adjustments, which are necessary for the fair statement of our financial information. The accompanying unaudited condensed consolidated financial statements and related financial information should be read in conjunction with the audited consolidated financial statements and the related notes thereto for the year ended December 31, 2023 which are included in the 2023 Form 10-K. The year-end condensed consolidated balance sheet data were derived from audited financial statements, but do not include all disclosures required by GAAP. These interim results are not necessarily indicative of the results to be expected for the fiscal year ending December 31, 2024 or for any other interim period or for any other future year. The accompanying condensed consolidated financial statements include the balances of the Company and all of its wholly-owned subsidiaries. All intercompany transactions and balances have been eliminated in consolidation.
Use of Estimates
The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, revenues and expenses, and related disclosures of contingent assets and liabilities in the consolidated financial statements and accompanying notes. Actual results could materially differ from those estimates. On an ongoing basis, the Company evaluates items subject to significant estimates and assumptions.
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Revenue Recognition
Revenue is primarily derived from the sale of apparel merchandise through the Company’s online websites, stores, third-party marketplaces, wholesale partnerships and, when applicable, shipping revenue.
Revenue is recognized in an amount that reflects the consideration expected to be received in exchange for products. To determine revenue recognition for contracts with customers in accordance with Revenue from Contracts with Customers (Topic 606), the Company recognizes revenue from the commercial sales of products and contracts by applying the following five steps: (1) identification of the contract, or contracts, with the customer; (2) identification of the performance obligations in the contract; (3) determination of the transaction price; (4) allocation of the transaction price to the performance obligations in the contract; and (5) recognition of revenue when, or as, the Company satisfies its performance obligation. A contract is created with the customer at the time the order is placed by the customer, which creates a single performance obligation. The Company recognizes revenue for its single performance obligation at the time control of the product passes to the customer, which is when the goods are transferred to a third-party common carrier, for purchases through the Company’s online websites, or at point of sale, for purchases in its stores. In addition, the Company has elected to treat shipping and handling as fulfillment activities and not a separate performance obligation.
Net sales from product sales includes shipping charged to the customer and is recorded net of taxes collected from customers, which are recorded in accrued liabilities and are remitted to governmental authorities. Cash discounts earned by the customers at the time of purchase and estimates for sales return allowances are deducted from gross revenue in determining net sales.
The Company generally provides refunds for goods returned within 30 to 45 days from the original purchase date. A returns reserve is recorded by the Company based on historical refund experience with a corresponding reduction of sales and cost of sales. The returns reserve was $7.3 million and $9.6 million as of March 31, 2024 and December 31, 2023, respectively.
The following table presents a summary of the Company’s sales return reserve:
Balance as of December 31, 2022
$3,968 
Returns(101,025)
Allowance106,667 
Balance as of December 31, 2023
9,610 
Returns(25,900)
Allowance23,625 
Balance as of March 31, 2024
$7,335 
The Company also sells gift cards and issues online credits in lieu of cash refunds or exchanges. Proceeds from the issuance of gift cards and online credits issued are recorded as deferred revenue and recognized as revenue when the gift cards or online credit are redeemed or, upon inclusion in gift card and online credit breakage estimates. Breakage estimates are determined based on historical experience.
Revenue recognized in net sales on breakage of gift cards and online credit for the three months ended March 31, 2024 and 2023 was $0.5 million and $0.3 million, respectively.
The following table presents the disaggregation of the Company’s net sales by geography, based on customer address:
Three Months Ended March 31,
20242023
U.S.$77,138 $72,626 
Australia/New Zealand33,516 41,446 
Rest of world6,186 6,413 
Total$116,840 $120,485 
Segment Information
Operating segments are defined as components of an entity for which separate financial information is available and is regularly reviewed by the Company’s chief operating decision maker in deciding how to allocate resources and in assessing performance. The Company has determined that its four brands are each an operating segment. The Company has aggregated its operating segments into one reportable segment based on the similar nature of products sold, production, merchandising and distribution processes involved, target customers and economic characteristics.
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Recent Accounting Pronouncements
In November 2023, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures. This standard requires disclosure of significant segment expenses and other segment items by reportable segment. This ASU becomes effective for annual periods beginning in 2024 and interim periods in 2025. The Company is assessing the impact of this ASU.
In December 2023, FASB issued ASU 2023-09, Improvements to Income Tax Disclosures, which will require incremental income tax disclosures on an annual basis for all public entities. The amendments require that public business entities disclose specific categories in the rate reconciliation and provide additional information for reconciling items meeting a quantitative threshold. The amendments also require disclosure of income taxes paid to be disaggregated by jurisdiction, and disclosure of income tax expense disaggregated by federal, state and foreign. ASU 2023-09 is effective for annual reporting beginning with the fiscal year ending December 31, 2025. The Company is currently evaluating the incremental disclosures that will be required in the Company’s consolidated financial statements.
Note 3. Prepaid Expenses and Other Current Assets
Prepaid expenses and other current assets are comprised of the following:
March 31,
2024
December 31,
2023
Security deposits$613 $610 
Inventory prepayments7,000 4,982 
Other8,486 12,424 
Total prepaid expenses and other current assets$16,099 $18,016 
Note 4. Property and Equipment, Net
Property and equipment, net is comprised of the following:
March 31,
2024
December 31,
2023
Furniture and fixtures
$2,391 $2,439 
Machinery and equipment
4,486 6,008 
Computer equipment and capitalized software
7,129 7,531 
Leasehold improvements
24,754 27,680 
Total property and equipment
38,760 43,658 
Less: accumulated depreciation
(13,684)(16,504)
Total property and equipment, net
$25,076 $27,154 
Total depreciation expense was $1.5 million and $2.5 million for the three months ended March 31, 2024 and 2023, respectively.
Note 5. Goodwill
The carrying value of goodwill, as of March 31, 2024 and December 31, 2023, was $92.1 million and $94.9 million, respectively. No goodwill impairment was recorded during the three months ended March 31, 2024 or 2023.
The goodwill of the acquired companies is primarily related to expected improvements in technology performance and functionality, as well as sales growth from future product and service offerings and new customers, together with certain intangible assets that do not qualify for separate recognition. The goodwill of acquired companies is generally not deductible for tax purposes.
The following table summarizes goodwill activity:
Balance as of December 31, 2023
$94,898 
Changes in foreign currency translation
(2,775)
Balance as of March 31, 2024
$92,123 
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Note 6. Intangible Assets
The gross amounts and accumulated amortization of acquired identifiable intangible assets with finite useful lives as of March 31, 2024 and December 31, 2023, included in intangible assets, net in the accompanying condensed consolidated balance sheets, are as follows:
March 31, 2024December 31, 2023
Useful life
Weighted
Average
Amortization
Period 2024
2024
Weighted
Average
Amortization
Period 2023
2023
Customer relationships
4 years0.9 years$9,492 1.2 years$21,640 
Brands
10 years6.7 years82,837 6.9 years84,023 
Trademarks
5 years1.0 year103 1.3 years107 
Total intangible assets
92,432 105,770 
Less: accumulated amortization
(31,414)(41,448)
Total intangible assets, net
$61,018 $64,322 
Amortization of acquired intangible assets with finite useful lives is included in general and administrative expenses and was $2.8 million and $3.0 million for the three months ended March 31, 2024 and 2023, respectively.
Future estimated amortization expense for acquired identifiable intangible assets is as follows:
Amortization Expense
Year ending December 31:
Remainder of 2024
$7,570 
20259,430 
20268,612 
20278,284 
20287,451 
Thereafter19,671 
Total amortization expense$61,018 
Note 7. Debt
Senior Secured Credit Facility
On September 24, 2021, in connection with the closing of the Company’s initial public offering (“IPO”), certain subsidiaries of the Company entered into a senior secured credit facility comprised of a $100.0 million term loan and a $50.0 million revolving line of credit, as well as an option for additional term loan of up to $50.0 million through an accordion feature. The senior secured credit facility also allows for the issuance of one or more letters of credit from time to time by syndicate lenders. Effective April 4, 2023, the Company modified its senior secured credit facility under existing contractual provisions to yield interest based on interest rates based on Term SOFR, as defined in the credit agreement for the senior secured credit facility (the “Credit Agreement”). Key terms and conditions of each facility were as follows:
The $100.0 million term loan matures five years after closing and requires the Company to make amortized annual payments of 5.0% during the first and second years, 7.5% during the third and fourth years and 10.0% during the fifth year with the balance of the loan due at maturity. Borrowings under the term loan accrue interest at Term SOFR plus an applicable margin dependent upon our net leverage ratio, as defined in the Credit Agreement. The highest interest rate under the agreement occurs at a net leverage ratio of greater than 2.75x, yielding an interest rate of Term SOFR plus 3.25%.
The $50.0 million revolving line of credit, which matures five years after closing, accrues interest at Term SOFR plus an applicable margin dependent upon our net leverage ratio. The highest interest rate under the Credit Agreement occurs at a net leverage ratio of greater than 2.75x, yielding an interest rate of Term SOFR plus 3.25%. Additionally, a margin fee of 25-35 basis points is assessed on unused amounts under the revolving line of credit, subject to adjustment based on our net leverage ratio.
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The $50.0 million accordion feature allows the Company to enter into additional term loan borrowings at terms to be agreed upon at the time of issuance, but on substantially the same basis as the original term loan, which includes the requirement to make amortized annual payments at the same cadence as that of the original term loan.
The senior secured credit facility requires that the Company maintain a maximum total net leverage ratio of 3.50 to 1.00 as of the last day of any fiscal quarter, beginning with the fiscal quarter ended December 31, 2021 through maturity. The senior secured credit facility also requires that the Company maintain a minimum fixed charge coverage ratio of 1.25 to 1.00 as of the last day of any fiscal quarter, beginning with the fiscal quarter ended December 31, 2021 through maturity. In the event that the Company fails to comply with the financial covenant, the Company will have the option to make certain equity contributions, directly or indirectly, to cure any non-compliance with such covenant, subject to certain other conditions and limitations. Beginning with the fiscal year ending December 31, 2022, and continuing annually thereafter, the Company is required to make a mandatory prepayment as a percentage of excess cash flows, as defined in the Credit Agreement, in the period based on the Company triggering certain net debt leverage ratios. Specifically, a mandatory prepayment of 50% of excess cash flows is required if the Company’s net leverage ratio exceeds 2.75x, and a mandatory prepayment of 25% of excess cash flows is required if the Company’s net leverage ratio is greater than or equal to 2.25x. As of March 31, 2024, the Company was in compliance with all debt covenants.
During the three months ended March 31, 2024, the Company borrowed $16.5 million under its revolving line of credit, with final payoff due on September 24, 2026, and voluntarily repaid $6.0 million of the amounts outstanding under its revolving line of credit.
As of March 31, 2024, the all-in rate (Term SOFR plus the applicable margin) for the Company’s term loan and borrowings under the revolving line of credit was 8.44%.
Total Debt and Interest
Outstanding debt consisted of the following:
March 31,
2024
December 31,
2023
Term loan$94,000 $94,450 
Revolving credit facility10,500  
Capitalized debt issuance costs
(949)(1,056)
Total debt103,551 93,394 
Less: current portion
(4,725)(3,300)
Total long-term debt
$98,826 $90,094 
Interest expense, which included the amortization of debt issuance costs, totaled $2.3 million and $2.9 million for the three months ended March 31, 2024 and 2023, respectively. Additionally, as of March 31, 2024, the Company had $1.3 million of outstanding letters of credit.
Note 8. Leases
The Company leases office locations, warehouse facilities and stores under various non-cancellable operating lease agreements. The Company’s leases have remaining lease terms of approximately 1 year to 9 years, which represent the non-cancellable periods of the leases and include extension options that the Company determined are reasonably certain to be exercised. The Company excludes from the lease terms any extension options that are not reasonably certain to be exercised, ranging from approximately 6 months to 3 years. Lease payments consist primarily of fixed rental payments for the right to use the underlying leased assets over the lease terms as well as payments for common area maintenance and administrative services. The Company often receives customary incentives from landlords, such as reimbursements for tenant improvements and rent abatement periods, which effectively reduce the total lease payments owed for these leases. Leases are classified as operating or financing at commencement. The Company does not have any material financing leases.
Operating lease right-of-use assets and liabilities on the condensed consolidated balance sheets represent the present value of the remaining lease payments over the remaining lease terms. The Company uses its incremental borrowing rate to calculate the present value of the lease payments, as the implicit rates in the leases are not readily determinable. Operating lease costs consist primarily of the fixed lease payments included in the operating lease liabilities and are recorded on a straight-line basis over the lease terms.
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The Company’s operating lease costs were as follows:
Three Months Ended March 31,
20242023
Operating lease costs$2,648$2,350
Variable lease costs311190
Short-term lease costs8494
Total lease costs$3,043$2,634
The Company does not have any sublease income and the Company’s lease agreements do not contain any residual value guarantees or material restrictive covenants.
Supplemental cash flow information relating to the Company’s operating leases was as follows:
Three Months Ended March 31,
20242023
Cash paid for operating lease liabilities$2,577$2,185
Operating lease right-of-use assets obtained in exchange for new operating lease liabilities5,6274,360
Other information relating to the Company’s operating leases was as follows:
March 31,
2024
December 31,
2023
Weighted-average remaining lease term
6.2 years6.4 years
Weighted-average discount rate
5.5%5.1%
As of March 31, 2024, the maturities of operating lease liabilities were as follows:
Remainder of 2024
$7,682
202510,082
20268,480
20276,875
20285,879
Thereafter
14,691
Total remaining lease payments
53,689
Less: imputed interest
8,293
Total operating lease liabilities
45,396
Less: current portion
(8,020)
Long-term operating lease liabilities
$37,376
Note 9. Income Taxes
Interim income taxes are based on an estimated annualized effective tax rate applied to the respective quarterly periods, adjusted for discrete tax items in the period in which they occur. Although the Company believes its tax estimates are reasonable, the Company can make no assurance that the final tax outcome of these matters will not be different from that which it has reflected in its historical income tax provisions and accruals. We will adjust our liability for uncertain tax positions, if any, based on changes in facts and circumstances such as the closing of a tax audit or changes in estimates. Our income tax provision may be impacted to the extent that the final outcome of these tax positions is different than the position taken.
The Company is subject to income taxes in the United States and Australia. Significant judgment is required in evaluating the Company’s tax positions and determining the provision for income taxes. During the ordinary course of business, the Company considers tax positions for which the ultimate tax determination is uncertain for the purpose of determining whether a reserve is required, despite the Company’s belief that the tax positions are fully supportable. To date the Company has not established a reserve provision because the Company believes that all tax positions are highly certain.
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The following table summarizes our effective tax rate for the periods presented:
Three Months Ended March 31,
20242023
Loss before income taxes$(8,914)$(10,436)
(Provision for) benefit from income taxes
(19)883
Effective tax rate0.2%(8.5)%
For the three months ended March 31, 2024, as compared to the same quarter in the prior year, the Company’s effective tax rate changed due to an increase in the valuation allowance on the deferred tax assets in Australia. When compared to the U.S. federal statutory rate of 21.0%, the lower effective tax rate for the three months ended March 31, 2024 was primarily due to non-deductible permanent differences and a full valuation allowance on the net deferred tax assets in Australia.
Note 10. Accrued Liabilities
Accrued liabilities consisted of the following:
March 31,
2024
December 31,
2023
Accrued salaries and other benefits
$8,226 $8,428 
Accrued freight costs
3,657 3,976 
Sales tax payable
3,387 4,955 
Accrued marketing costs
4,075 2,885 
Accrued professional services
767 909 
Other accrued liabilities
3,583 4,070 
Total accrued liabilities
$23,695 $25,223 
Note 11. Deferred Revenue
Deferred revenue consisted of the following:
March 31,
2024
December 31,
2023
Gift cards
$11,005 $11,303 
Other
3,986 479 
Total deferred revenue
$14,991 $11,782 
Note 12. Equity-based Compensation
Incentive Plans
2021 Omnibus Incentive Plan
In September 2021, the Company’s board of directors adopted, and its stockholders approved, the 2021 Omnibus Incentive Plan (the “2021 Plan”) which became effective in connection with the IPO. The 2021 Plan provides for the grant of stock options, stock appreciation rights, restricted stock awards, restricted stock units and other forms of equity and cash compensation. A total of 408,355 shares of the Company’s common stock, as adjusted for the Reverse Stock Split (refer to Note 13, “Stockholders’ Equity”), were initially reserved for issuance under the 2021 Plan. The number of shares of common stock reserved and available for issuance under the 2021 Plan automatically increases on January 1 of each year by 1% of the number of shares of the Company’s common stock outstanding on the immediately preceding December 31, or such lesser number of shares as determined by the compensation committee of the Company’s board of directors. On May 30, 2023, the Company’s stockholders approved an amendment to the 2021 Plan to increase the number of shares available for issuance under the 2021 Plan by 833,333 shares of the Company’s common stock, as adjusted for the Reverse Stock Split. As of March 31, 2024, there were 1,456,396 shares reserved for issuance of awards under the 2021 Plan.
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2021 Employee Stock Purchase Plan
In September 2021, the Company’s board of directors adopted, and its stockholders approved, the 2021 Employee Stock Purchase Plan (the “ESPP”) which became effective in connection with the IPO. A total of 102,088 shares of the Company’s common stock, as adjusted for the Reverse Stock Split, were initially reserved for issuance under the ESPP. The number of shares reserved and available for issuance under the ESPP automatically increases on January 1 of each year by 1% of the number of shares of the Company’s common stock outstanding on the immediately preceding December 31, or such lesser number of shares as determined by the compensation committee of the Company’s board of directors. As of March 31, 2024, there were 316,797 shares reserved for issuance under the ESPP.
The offering periods of the ESPP are six months long and are anticipated to be offered twice per year. The price at which common stock is purchased under the ESPP is equal to 85% of the fair market value of a share of the Company’s common stock on the first or last day of the offering period, whichever is lower. The fair value of the discount and the look-back period will be estimated using the Black-Scholes option pricing model.
2018 Stock and Incentive Compensation Plan
Prior to the IPO, the 2018 Stock and Incentive Compensation Plan, as amended (the “2018 Plan”), provided for the issuance of time-based incentive units and performance-based incentive units issued by Excelerate, L.P. (the predecessor entity of a.k.a. Brands Holding Corp.). In connection with the reorganization transactions and the IPO, all of the equity interests in Excelerate, L.P., including outstanding incentive units issued as equity-based compensation under the 2018 Plan, were transferred to New Excelerate, L.P. The incentive units issued under the 2018 Plan participate in distributions from New Excelerate, L.P., but only after investors receive their return of capital plus a specified threshold amount per unit. The total incentive pool size under the 2018 Plan was 16,475,735 units. The 2018 Plan was terminated in September 2021 in connection with the IPO, but continues to govern the terms of outstanding incentive units that were granted prior to the IPO. No further incentive units will be granted under the 2018 Plan.
Grant Activity
Stock Options
The 2021 Plan provides for the issuance of incentive and nonqualified stock options. Under the 2021 Plan, the exercise price of a stock option shall not be less than the fair market value of one share of the Company’s common stock on the date of grant. Stock options have a contractual term, the period during which they are exercisable, not to exceed ten years from the date of grant, and generally vest over time, based on performance or based on the achievement of a market condition. In September 2023, an award, including 416,667 performance-based stock options (the “Bryett Award”), was issued to Wesley Bryett, a member of the Company’s board of directors, co-founder of Princess Polly and the Global CEO of Culture Kings. This award expires after ten years, or upon the termination of Mr. Bryett’s service to the Company, and includes four tranches of stock options that will vest and become exercisable based upon the achievement of various common stock price targets. The weighted average exercise price for the options in the Bryett Award is $109.27. Each tranche of stock options has a different derived service period, the average of which is approximately 5.5 years. As of March 31, 2024, no options issued as part of the Bryett Award had vested, the options held no intrinsic value, and total unrecognized compensation cost related to the Bryett Award was $1.1 million which is expected to be recognized over 4.9 years.
A summary of the Company's time-based stock option activity under the 2021 Plan for the three months ended March 31, 2024, is as follows:
Number of Options
Weighted Average Exercise Price
Weighted Average Remaining Contractual Term
(years)
Aggregate Intrinsic Value
Balance as of December 31, 2023
39,820 $81.47 8.06$ 
Granted
  
Exercised
  
Forfeited/Repurchased
  
Balance as of March 31, 2024
39,820 $81.47 7.81$ 
Vested as of March 31, 2024
25,398 $82.01 7.81$ 
As of March 31, 2024, there was $0.6 million of total unrecognized compensation cost related to unvested time-based stock options issued under the 2021 Plan, which is expected to be recognized over a weighted-average period of 1.3 years.
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Restricted Stock Units
The 2021 Plan provides for the issuance of restricted stock units (“RSUs”). RSUs issued prior to March 31, 2022 vest over four years while all RSUs issued after that date vest over three years.
A summary of the Company's RSU activity under the 2021 Plan for the three months ended March 31, 2024, is as follows:
Number of Shares
Weighted Average
Grant Date
Fair Value
Balance as of December 31, 2023
578,913 $15.67 
Granted
37,800 8.05 
Vested
(26,742)31.73 
Forfeited/Repurchased
(10,711)22.23 
Balance as of March 31, 2024
579,260 $14.32 
As of March 31, 2024, there was $7.2 million of total unrecognized compensation cost related to unvested RSUs issued under the 2021 Plan, which is expected to be recognized over a weighted-average period of 1.7 years.
Incentive Units
The 2018 Plan provided for the issuance of time-based incentive units and performance-based incentive units. Time-based incentive units generally vest over four years. Performance-based incentive units vested upon the satisfaction of the performance condition as described further below.
Time-Based Incentive Partnership Units
The following table summarizes time-based incentive unit activity under the 2018 Plan for the three months ended March 31, 2024:
Number of Units
Weighted Average
Grant Date
Fair Value
Weighted Average Participation Threshold
Aggregate Intrinsic Value
Balance as of December 31, 2023
1,360,067 $1.50 $20.01 $ 
Granted
   
Vested
(472,253)1.41 17.93 
Forfeited/Repurchased
   

Balance as of March 31, 2024
887,814 $1.54 $21.12 $ 
Vested as of March 31, 2024
8,333,472 
As of March 31, 2024, there was $1.1 million of total unrecognized compensation cost related to unvested time-based incentive units issued under the 2018 Plan, which is expected to be recognized over a weighted average period of 0.7 years.
Equity-Based Compensation Expense
The Company recognizes compensation expense in general and administrative expenses within operating expenses in the condensed consolidated statements of income for stock options, RSUs, ESPP purchase rights and time-based incentive units granted prior to the IPO by amortizing the grant date fair value on a straight-line basis over the expected vesting period to the extent the vesting of the grant is considered probable. The Company recognizes equity-based award forfeitures in the period such forfeitures occur.
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The following table summarizes the Company’s equity-based compensation expense by award type for all Plans:
Three Months Ended March 31,
20242023
Stock options$180 $123 
RSUs1,128 1,028 
ESPP purchase rights20 62 
Time-based incentive units628 723 
Total$1,956 $1,936 
Note 13. Stockholders’ Equity
Preferred Stock
In connection with the IPO, the Company’s amended and restated certificate of incorporation became effective, which authorized the issuance of 50,000,000 shares of undesignated preferred stock with a par value of $0.001 per share with rights and preferences, including voting rights, designated from time to time by the Company’s board of directors. There were no shares of preferred stock issued and outstanding as of March 31, 2024.
Common Stock
The Company has one class of common stock. In connection with the IPO, the Company’s amended and restated certificate of incorporation became effective, which authorized the issuance of 500,000,000 shares of common stock with a par value of $0.001 per share, with one vote per share. Holders of common stock are entitled to receive any dividends as may be declared from time to time by the Company’s board of directors.
On September 29, 2023, the Company effected a one-for-12 reverse stock split of its common stock (the “Reverse Stock Split”). No fractional shares were issued in connection with the Reverse Stock Split and all holders of such fractional interests received cash equal to such fraction multiplied by the average of the closing sales prices of the Company’s common stock during the regular trading hours for the five consecutive trading days immediately preceding the effective date of the Reverse Stock Split, with such average closing sales prices being adjusted to give effect to the Reverse Stock Split. All references in this Quarterly Report on Form 10-Q to the Company’s outstanding common stock, including per share information, prior to the Reverse Stock Split have been retrospectively adjusted to reflect the Reverse Stock Split.
Share Repurchase Program & Share Forfeitures
On May 25, 2023, the Company's board of directors approved a share repurchase program (the “Share Repurchase Program”). Pursuant to the Share Repurchase Program, the Company was initially authorized to repurchase up to $2.0 million of shares of the Company’s common stock. Subsequently, in 2023, the Company’s board of directors approved an additional repurchase capacity under the Share Repurchase Program of $3.0 million shares of the Company’s common stock. The timing of any repurchases by the Company and the actual number of shares repurchased are at the Company’s discretion, and, in deciding when to repurchase shares and the amount of shares to repurchase, the Company will consider available liquidity, general market and economic conditions, alternate uses for the capital and other factors. Share repurchases may be made from time to time through a Rule 10b5-1 trading plan, open market transactions, block trades or in private transactions in accordance with applicable securities laws and regulations and other legal requirements. The Share Repurchase Program may be suspended or discontinued at any time and has no expiration date.
Additionally, from time to time, the Company’s employees may surrender shares of the Company’s common stock to satisfy their statutory minimum federal and state tax obligations associated with the vesting of restricted shares of common stock issued under the 2021 Plan. With respect to these surrendered shares, the price paid per share is based on the fair value at the time of surrender.
During the three months ended March 31, 2024, inclusive of repurchases under the Share Repurchase Program and shares surrendered by employees to satisfy tax obligations, the Company repurchased 113,959 shares of its common stock for $1.1 million, at an average price of $10.06 per share.
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Note 14. Net Loss Per Share
The following table sets forth the computation of basic and diluted net loss per share and a reconciliation of the weighted average number of shares outstanding:
Three Months Ended March 31,
20242023
Numerator:
Net loss
$(8,933)$(9,553)
Denominator:
Weighted-average common shares outstanding, basic and diluted
10,520,458 10,753,384 
Net loss per share:
Net loss per share, basic and diluted
$(0.85)$(0.89)
Basic net income (loss) per share is calculated by dividing net income (loss) for the period by the weighted-average number of shares of common stock for the period. Diluted net income (loss) per share has been calculated in a manner consistent with that of basic net income (loss) per share while giving effect to shares issuable upon exercise and/or vesting of potentially dilutive stock option and RSU grants, as well as ESPP purchase rights, outstanding during the period, if applicable. Due to the net loss for all periods shown, no potentially dilutive securities had an impact on diluted loss per share for any period. For the three months ended March 31, 2024 and 2023, respectively, 217,355 and 127,974 shares (as adjusted for the Reverse Stock Split) were excluded from the calculation of weighted-average diluted common shares outstanding as they had an anti-dilutive effect.
Note 15. Commitments and Contingencies
Contingencies
The Company records a loss contingency when it is probable that a liability has been incurred and the amount of the loss can be reasonably estimated. The Company also discloses material contingencies when it believes a loss is not probable but reasonably possible. Accounting for contingencies requires the Company to use judgment related to both the likelihood of a loss and the estimate of the amount or range of loss. Although the Company cannot predict with assurance the outcome of any litigation or tax matters, it does not believe there are currently any such actions that, if resolved unfavorably, would have a material impact on the Company’s operating results, financial position or cash flows.
Indemnifications
In the ordinary course of business, the Company may provide indemnifications of varying scope and terms to vendors, directors, officers and other parties with respect to certain matters. The Company has not incurred any material costs as a result of such indemnifications and has not accrued any liabilities related to such obligations in the consolidated financial statements.
Note 16. Subsequent Events
The Company has evaluated subsequent events occurring through May 8, 2024, the date that these financial statements were originally available to be issued, and determined the following subsequent event occurred that would require disclosure in these financial statements.
Draw on Revolving Line of Credit
On April 11, 2024, the Company borrowed $8.0 million under the revolving line of credit, which is part of the Company’s senior secured credit facility. The initial applicable interest rate for the borrowings is 8.69% and final payoff is due on September 24, 2026.
Legal Proceeding
In April 2024, we received a cease and desist letter alleging copyright infringement and related claims. This matter has not proceeded to litigation as of the date of this report and while there is a reasonable possibility that a loss may be incurred, the possible loss or range of loss is not estimable based on currently available information.
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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
You should read the following discussion and analysis of our financial condition and results of operations together with the condensed consolidated financial statements and related notes that are included elsewhere in this Quarterly Report on Form 10-Q. This discussion contains forward-looking statements based upon current plans, expectations and beliefs that involve risks and uncertainties. Our actual results may differ materially from those anticipated in these forward-looking statements because of various factors, including those set forth in the sections captioned “Risk Factors” and “Forward-Looking Statements” and in other parts of this Quarterly Report on Form 10-Q. Our fiscal year ends on December 31.
Overview
a.k.a. Brands is a portfolio of next-generation fashion brands for the next generation of consumers. We seek to leverage our industry expertise and operational synergies to accelerate our brands so they can grow faster, reach broader audiences, achieve greater scale and enhance their profitability. We believe we are disrupting the status quo and pioneering a new approach to fashion.
a.k.a. was founded with a focus on Millennial and Gen Z audiences who primarily find inspiration for fashion on social media. We have since built a portfolio of next-generation brands with distinct fashion offerings and consumer followings:
Princess Polly, a fashion brand focusing on fun, trendy dresses, tops, shoes and accessories with slim fit, body-confident and trendy fashion designs. The brand targets a female customer between the ages of 15 and 25.
Petal & Pup, a fashion brand offering an assortment of trendy, flattering and feminine styles and dresses for special occasions. The brand targets female customers typically in their twenties or thirties, with more than 70% of customers between the ages of 25 and 34.
Culture Kings, an Australia-based premium online retailer of streetwear apparel, footwear, headwear and accessories. The brand targets male consumers between the ages of 18 and 35 who are fashion conscious, highly social and digitally focused.
mnml, a Los Angeles-based streetwear brand that offers competitively priced on-trend wardrobe staples. The brand targets male consumers between the ages of 18 and 35.
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Key Operating and Financial Metrics
Operating Metrics
We use the following metrics to assess the progress of our business, make decisions on where to allocate capital, time and technology investments and assess the near-term and longer-term performance of our business.
The following table sets forth our key operating metrics for each period presented:
Three Months Ended March 31,
(in millions, other than dollar figures)
20242023
Active customers
3.83 3.63 
Average order value
$77 $80 
Number of orders
1.52 1.50 
Active Customers
We view the number of active customers as a key indicator of our growth, our value proposition, consumer awareness of our brand, and our customer’s desire to purchase our products. In any particular period, we determine our number of active customers by counting the total number of unique customer accounts who have made at least one purchase in the preceding 12-month period, measured from the last date of such period.
Average Order Value
We define average order value as net sales in a given period divided by the total orders placed in that period. Average order value may fluctuate as we expand into new categories or geographies or as our assortment changes.
Key Financial Metrics
The following table sets forth our key GAAP and non-GAAP financial metrics for each period presented:
Three Months Ended March 31,
(dollars in thousands)20242023
Gross margin
56%57 %
Net loss
$(8,933)$(9,553)
Net loss margin
(8)%(8)%
Adjusted EBITDA
$874 $2,186 
Adjusted EBITDA margin
%%
Net cash used in operating activities
$(7,687)$(2,960)
Free Cash Flow
$(8,441)$(4,814)
Adjusted earnings before interest, taxes, depreciation and amortization (“Adjusted EBITDA”), Adjusted EBITDA margin and Free Cash Flow are non-GAAP measures. See “Non-GAAP Financial Measures” below for information regarding our use of Adjusted EBITDA, Adjusted EBITDA margin and Free Cash Flow and their reconciliation to net income (loss), net income (loss) margin and net cash provided by (used in) operating activities, respectively.
Non-GAAP Financial Measures
In addition to our results determined in accordance with GAAP, we monitor the following supplemental non-GAAP financial measures to evaluate our operating performance, identify trends, formulate financial projections and make strategic decisions on a consolidated basis. Accordingly, we believe that non-GAAP financial information may provide useful supplemental information to investors and others in understanding and evaluating our results of operations in the same manner as our management team. The non-GAAP financial measures are presented for supplemental informational purposes only. They should not be considered a substitute for financial information presented in accordance with GAAP, and may be different from similarly-titled non-GAAP measures used by other companies. A reconciliation is provided below for each non-GAAP financial measure to the most directly comparable financial measure stated in accordance with GAAP. Investors are encouraged to review the related GAAP financial measures and the reconciliation of these non-GAAP financial measures to their most directly comparable GAAP financial measures.
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Adjusted EBITDA and Adjusted EBITDA Margin
We calculate Adjusted EBITDA as net income (loss) adjusted to exclude: interest and other expense; benefit from or provision for income taxes; depreciation and amortization expense; equity-based compensation expense; inventory step-up amortization expense; distribution center relocation costs; transaction costs; costs related to severance from headcount reductions; goodwill and intangible asset impairment; sales tax penalties; insured losses, net of any recoveries; and one-time or non-recurring items. We calculate Adjusted EBITDA margin as Adjusted EBITDA as a percentage of net sales. Adjusted EBITDA does not represent net income (loss) or cash flow from or used in operating activities as it is defined by GAAP and does not necessarily indicate whether cash flows will be sufficient to fund cash needs. Because other companies may calculate EBITDA and Adjusted EBITDA differently than we do, Adjusted EBITDA may not be comparable to similarly titled measures reported by other companies. Adjusted EBITDA has other limitations as an analytical tool when compared to the use of net income (loss), which is the most directly comparable GAAP financial measure, including that Adjusted EBITDA does not reflect:
the interest or other expense we incur;
the provision for or benefit from income tax;
any attribution of costs to our operations related to our investments and capital expenditures through depreciation and amortization charges;
any transaction or debt extinguishment costs;
any costs to establish or relocate distribution centers;
any costs related to severance from headcount reductions;
any impairment of goodwill or intangible assets;
any costs related to sales tax penalties;
any insured losses, net of recoveries;
any non-routine legal matters;
any amortization expense associated with fair value adjustments from purchase price accounting, including intangibles or inventory step-up; and
the cost of compensation we provide to our employees in the form of equity awards.
The following table reflects a reconciliation of Adjusted EBITDA to net loss and Adjusted EBITDA margin to net loss margin, the most directly comparable financial measures prepared in accordance with GAAP:
Three Months Ended March 31,
(dollars in thousands)20242023
Net loss$(8,933)$(9,553)
Add (deduct):
Total other expense, net2,821 3,885 
Provision for (benefit from) income tax
19 (883)
Depreciation and amortization expense4,298 5,440 
Equity-based compensation expense1,956 1,936 
Non-routine items*
713 1,361 
Adjusted EBITDA$874 $2,186 
Net loss margin(8)%(8)%
Adjusted EBITDA margin%%
*Non-routine items include severance from headcount reductions; sales tax penalties; insured losses, net of recoveries; and non-routine legal matters.
Free Cash Flow
We calculate Free Cash Flow as net cash provided by (used in) operating activities reduced by purchases of property and equipment. Management believes Free Cash Flow is a useful measure of liquidity and an additional basis for assessing our ability to generate cash. There are limitations related to the use of Free Cash Flow as an analytical tool, including that other companies may calculate Free Cash Flow differently, which reduces its usefulness as a comparative measure, and Free Cash Flow does not reflect our future contractual commitments nor does it represent the total residual cash flow for a given period.
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The following table presents a reconciliation of Free Cash Flow to net cash used in operating activities, the most directly comparable financial measure prepared in accordance with GAAP:
Three Months Ended March 31,
(dollars in thousands)20242023
Net cash used in operating activities
$(7,687)$(2,960)
Less: purchases of property and equipment
(754)(1,854)
Free Cash Flow
$(8,441)$(4,814)
Our Free Cash Flow has fluctuated over time primarily as a result of timing of inventory purchases, purchases of property and equipment and fluctuations in earnings.
For the three months ended March 31, 2024, net cash used in operating activities increased by $4.7 million compared to net cash used in operating activities for the three months ended March 31, 2023. This was attributable primarily to more cash used to purchase inventory compared to the prior period, which was driven by reduced inventory buying and sell-through of aged inventory in the prior period, partially offset by timing of payments.
For the three months ended March 31, 2024, Free Cash Flow decreased by $3.6 million compared to Free Cash Flow for the three months ended March 31, 2023. This was attributable primarily to more cash used to purchase inventory compared to the prior period, which was driven by reduced inventory buying and sell-through of aged inventory in the prior period, and a reduction in purchases of property and equipment, partially offset by timing of payments.
Factors Affecting Our Performance
Macroeconomic Environment
The macroeconomic environment in which we operate has been and, we anticipate, will continue to be pressured by adverse conditions worldwide. Inflationary pressures on consumers globally, particularly on our Australian customers, and our supply chain, rising interest rates and shifts in global spending in anticipation of a potential economic slowdown or recession have pressured our net sales. Additionally, lower return on marketing investments, increasing labor rates, a higher-than-historical competitive promotional environment and higher merchandise returns, all stemming from the pressures previously identified, led to reduced operating income and Adjusted EBITDA performance, as well as impairment to the goodwill associated with Culture Kings and Petal & Pup. Consequently, our business and results of operations, including earnings and cash flows, could continue to be adversely impacted, including as a result of:
decreased consumer confidence and consumer spending and consumption habits, including spending for the merchandise that we sell and shifting to more in-store retail experiences, and negative trends in consumer purchasing patterns due to inflationary pressures and changes in consumers’ disposable income, credit availability and debt levels;
challenges filling staffing requirements at our stores, corporate headquarters and distribution centers; and
increased materials and procurement costs as a result of scarcity or increased prices of commodities and raw materials.
All of these factors have contributed and may continue to contribute to reduced orders, increased merchandise returns, higher discounts, lower net sales, lower gross margins, reduced effectiveness of marketing, increased inventories and goodwill impairment, and it is possible that future annual or interim impairment tests could result in additional impairment charges.
Brand Awareness
Our ability to promote our brands and maintain brand awareness and loyalty is critical to our success. We have a significant opportunity to continue to grow awareness and loyalty to our brands through word of mouth, brand marketing, performance marketing, wholesale and marketplace opportunities, and increased store openings in key locations. We plan to continue to invest in performance marketing and increase our investment in brand awareness across our brands to drive our future growth. Failure to successfully promote our brands and maintain brand awareness would have an adverse impact to our operating results.
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Customer Acquisition
To continue to grow our business profitably, we intend to acquire new customers and retain our existing customers at a reasonable cost. Our methods to acquire customers have evolved and will need to continue evolving in response to changes in shopping behaviors, content consumption, costs to advertise and developments in technology. As a result of macroeconomic pressures, we reduced certain of our marketing efforts, which may result in acquiring customers at slower rates. Failure to continue attracting customers efficiently and profitably would adversely impact our profitability and operating results.
Customer Retention
Our results are driven not only by the ability of our brands to acquire customers, but also by their ability to retain customers and encourage repeat purchases. We monitor retention across our entire customer base. Our brands are at various stages of rolling out and evolving loyalty programs. Failure to retain customers would adversely impact our profitability and operating results.
Foreign Currency Rate Fluctuations
Our international operations have provided and are expected to continue to provide a significant portion of our Company’s net sales and operating income. As a result, our Company’s net sales and operating income will continue to be affected by changes in the U.S. dollar against international currencies, predominantly against the Australian dollar. In order to provide a framework for assessing the performance of our underlying business, excluding the effects of foreign currency rate fluctuations, we compare the percent change in the results from one period to another period in this Quarterly Report on Form 10-Q using a constant currency methodology wherein current and comparative prior period results for our operations reporting in currencies other than U.S. dollars are converted into U.S. dollars at constant exchange rates (i.e., the rates in effect on December 31, 2023, which was the last day of our prior fiscal year) rather than the actual exchange rates in effect during the respective periods. Such disclosure throughout our Management’s Discussion and Analysis of Financial Condition and Results of Operations will be described as “on a constant currency basis.” Volatility in currency exchange rates may impact the results, including net sales and operating income, of the Company in the future.
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Results of Operations
The following tables set forth our results of operations for the periods presented and express the relationship of certain line items as a percentage of net sales for those periods. The period-to-period comparison of financial results is not necessarily indicative of future results.
Three Months Ended March 31,
(in thousands)20242023
Net sales $116,840 $120,485 
Cost of sales 51,166 51,985 
Gross profit 65,674 68,500 
Operating expenses:
Selling34,215 34,406 
Marketing14,879 14,777 
General and administrative22,673 25,868 
Total operating expenses71,767 75,051 
Loss from operations
(6,093)(6,551)
Other expense, net:
Interest expense
(2,278)(2,851)
Other expense(543)(1,034)
Total other expense, net(2,821)(3,885)
Loss before income taxes(8,914)(10,436)
(Provision for) benefit from income taxes
(19)883 
Net loss$(8,933)$(9,553)
Three Months Ended March 31,
20242023
Net sales100 %100 %
Cost of sales44 %43 %
Gross profit56%57%
Operating expenses:
Selling29%29%
Marketing13%12%
General and administrative19 %21 %
Total operating expenses61 %62 %
Loss from operations
(5%)(5%)
Other expense, net:
Interest expense
(2%)(2%)
Other expense— %(1 %)
Total other expense, net(2 %)(3 %)
Loss before income taxes(8 %)(9 %)
(Provision for) benefit from income taxes
— %%
Net loss(8%)(8%)
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Comparison of the Three Months Ended March 31, 2024 and 2023
Net Sales
Three Months Ended March 31,
(in thousands)20242023
Net sales
$116,840 $120,485 
Net sales decreased by $3.6 million, or 3%, for the three months ended March 31, 2024 compared to the same period in 2023. The decrease in net sales was primarily driven by a decrease in our average order value of 4%, from $80 in 2023 to $77 in 2024. The decrease in our average order value was primarily due to adverse macroeconomic conditions in Australia and New Zealand. On a constant currency basis, net sales and average order value for the three months ended March 31, 2024 would have decreased 1% and 2%, respectively, as compared to the same period in 2023.
Cost of Sales
Three Months Ended March 31,
(dollars in thousands)20242023
Cost of sales
$51,166 $51,985 
Percent of net sales
44 %43 %
Cost of sales decreased by $0.8 million, or 2%, for the three months ended March 31, 2024 compared to the same period in 2023. This decrease was primarily driven by the 3% reduction in net sales for the three months ended March 31, 2024 and lower inbound air freight costs and duties, partially offset by targeted inventory actions in Culture Kings Australia and the effect of growing wholesale and marketplace initiatives. The increase in cost of sales as a percentage of net sales was primarily due to the effect of growing wholesale and marketplace initiatives, which have a lower gross margin and higher return rate than direct-to-consumer sales.
Gross Profit
Three Months Ended March 31,
(dollars in thousands)20242023
Gross profit$65,674 $68,500 
Gross margin 56 %57 %
Gross profit decreased by $2.8 million, or 4%, for the three months ended March 31, 2024 compared to the same period in 2023. This decrease was primarily due to the 3% reduction in net sales for the three months ended March 31, 2024, targeted inventory actions in Culture Kings Australia and the effect of growing wholesale and marketplace initiatives, partially offset by lower inbound air freight costs and duties. Gross margin decreased due to targeted inventory actions in Culture Kings Australia and the effect of growing wholesale and marketplace initiatives, which have a lower gross margin and higher return rate than direct-to-consumer sales.
Selling Expenses
Three Months Ended March 31,
(dollars in thousands)20242023
Selling
$34,215 $34,406 
Percent of net sales
29 %29 %
Selling expenses decreased by $0.2 million, or 1%, for the three months ended March 31, 2024 compared to the same period in 2023. This decrease was driven by the 3% reduction in net sales for the three months ended March 31, 2024, partially offset by the effect of growing wholesale and marketplace initiatives and additional stores.
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Marketing Expenses
Three Months Ended March 31,
(dollars in thousands)20242023
Marketing
$14,879 $14,777 
Percent of net sales
13 %12 %
Marketing expenses increased by $0.1 million, or 1%, for the three months ended March 31, 2024 compared to the same period in 2023. The increase was driven by additional marketing spend due to reduced marketing effectiveness. The increase in marketing expenses as a percentage of net sales was primarily due to lower sales in the first quarter compared to last year.
General and Administrative Expenses
Three Months Ended March 31,
(dollars in thousands)20242023
General and administrative$22,673 $25,868 
Percent of net sales19 %21 %
General and administrative expenses decreased by $3.2 million, or 12%, for the three months ended March 31, 2024 compared to the same period in 2023. The decrease, along with the decrease in general and administrative expenses as a percentage of net sales, was driven by a $1.3 million decrease in sales tax penalties and interest, a $1.0 million decrease in professional fees, a $0.5 million decrease in intangible amortization, and a $0.3 million decrease in insurance costs.
Other Expense, Net
Three Months Ended March 31,
(dollars in thousands)20242023
Other expense, net:
Interest expense$(2,278)$(2,851)
Other expense(543)(1,034)
Total other expense, net
$(2,821)$(3,885)
Percent of net sales
(2)%(3)%
Other expense, net decreased by $1.1 million for the three months ended March 31, 2024 compared to the same period in 2023, primarily due to $0.6 million in lower interest expense from a reduction in our long-term debt balance and the loss recognized on the sale of the Rebdolls reporting unit last year.
(Provision For) Benefit From Income Taxes
Three Months Ended March 31,
(dollars in thousands)20242023
(Provision for) benefit from income taxes
$(19)$883 
Percent of net sales— %%
(Provision for) benefit from income tax changed by $0.9 million, or 102% for the three months ended March 31, 2024 compared to the same period in 2023. This change was due to an increase in the valuation allowance on the deferred tax assets in Australia.
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Liquidity and Capital Resources
As of March 31, 2024, our principal sources of liquidity were cash and cash equivalents totaling $21.9 million, our revolving line of credit and our term loan accordion provision.
As of March 31, 2024, most of our cash was held for working capital purposes. We have historically financed our operations and capital expenditures primarily through cash flows generated by operations, the incurrence of debt and through the issuance of equity. We believe that our existing cash, together with cash generated from operations and available borrowing capacity under our credit facilities and lines of credit, will be sufficient to meet our anticipated cash needs for the next 12 months. We believe that cash generated from ongoing operations and continued access to debt markets will be sufficient to satisfy our cash requirements beyond 12 months. However, our liquidity assumptions may prove to be incorrect, and we could exhaust our available financial resources sooner than we currently expect. We may seek to borrow funds under our credit facility or raise additional funds at any time through equity, equity-linked or debt financing arrangements. Our future capital requirements and the adequacy of available funds will depend on many factors, including those described in the section of our 2023 Form 10-K captioned “Risk Factors.” We may not be able to secure additional financing to meet our operating requirements on acceptable terms, or at all. The inability to raise capital if needed would adversely affect our ability to achieve our business objectives.
Senior Secured Credit Facility
In connection with the IPO, we entered into a senior secured credit facility comprised of a $100.0 million term loan and a $50.0 million revolving line of credit, with an option of up to $50.0 million in an additional term loan through an accordion provision. We used borrowings under this credit facility, together with a portion of the proceeds from the IPO, to repay our previous debt in full. As of March 31, 2024, we owed a combined $94.0 million in term loan and accordion borrowings, as well as $10.5 million borrowed under the revolving line of credit. The term loan requires us to make amortized annual payments of 5.0% during the first and second years, 7.5% during the third and fourth years and 10.0% during the fifth year with the balance of the loan due at maturity. Borrowings under the term loan accrue interest at Term SOFR (as defined in the credit agreement for the senior secured credit facility (the “Credit Agreement”)) plus an applicable margin dependent upon our net leverage ratio, as defined in the Credit Agreement. The revolving line of credit, when used, also accrues interest at Term SOFR plus an applicable margin dependent upon our net leverage ratio. The highest interest rates under the Credit Agreement for both the term loan and the revolving line of credit occur at a net leverage ratio of greater than 2.75x, yielding an interest rate of a benchmark rate plus 3.25%. The accordion provision allows us to borrow additional amounts of term loan at terms to be agreed upon at the time of issuance, but on substantially the same basis as the original term loan. As of March 31, 2024, principal payments of our term loan and accordion for the next twelve months are anticipated to total $4.7 million, which reflects the impact of the early prepayments made in 2023.
Under the senior secured credit facility, we are subject to certain financial covenant ratios and certain annual mandatory prepayment terms based on excess cash flows, as defined in the Credit Agreement, based on our net leverage ratio. If we are unable to comply with certain financial covenant ratios, which include provisions that are not precisely defined and are subject to interpretation, and terms requiring mandatory prepayment based on a percentage of excess cash flows, our long-term liquidity position may be adversely impacted. Furthermore, the variable interest rates associated with our senior secured credit facility could result in interest payments that are higher than anticipated. We were in compliance with all debt covenants as of March 31, 2024, and expect to be in compliance beyond the next 12 months, although our ability to meet these financial ratios and tests can be affected by the interpretation of certain provisions in our Credit Agreement, macro-economic factors and the seasonality of our business, which is more concentrated in the third and fourth fiscal quarters.
Refer to Note 7, “Debt,” in the Notes to our condensed consolidated financial statements included in this Quarterly Report on Form 10-Q for additional information regarding our senior secured credit facility.
Material Cash Requirements
There have been no significant changes in our material cash requirements from those reported in the “Management’s Discussion and Analysis of Financial Condition and Results of Operations” section of our 2023 Form 10-K.
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Historical Cash Flows

Three Months Ended March 31,
(in thousands)20242023
Net cash used in operating activities
$(7,687)$(2,960)
Net cash used in investing activities
(755)(1,880)
Net cash provided by (used in) financing activities
8,899(11,443)
Net Cash Used in Operating Activities
Net cash provided by (used in) operating activities consists primarily of net income (loss) adjusted for certain non-cash items, including depreciation, amortization, equity-based compensation, the effect of changes in working capital and other activities.
During the three months ended March 31, 2024, net cash used in operating activities increased by $4.7 million as compared to the same period in 2023. This was attributable primarily to increased purchases of inventory compared to the prior period, which was driven by reduced inventory buying and sell-through of aged inventory in the prior period, partially offset by timing of payments.
Net Cash Used in Investing Activities
Our primary investing activities have consisted of acquisitions to support our overall business growth, investments in our fulfillment centers and our internally developed software to support our infrastructure, and investments in stores. Purchases of property and equipment may vary from period to period due to timing of the expansion of our operations.
During the three months ended March 31, 2024, net cash used in investing activities decreased by $1.1 million, as compared to the same period in 2023. This was attributable to a reduction in purchases of property and equipment. The purchases of property and equipment in the prior year were driven by the expansion of the our operations and retail footprint in the United States.
Net Cash Provided by (Used in) Financing Activities
Our financing activities have historically consisted of cash proceeds from borrowings, cash used to pay down borrowings, cash received from the sale of our common stock in the IPO and cash used to repurchase shares of our common stock.
During the three months ended March 31, 2024, net cash provided by financing activities increased by $20.3 million, as compared to the same period in 2023. This was primarily attributable to the $10.1 million in net proceeds from our senior secured credit facility in 2024, as well as the net repayment of $11.4 million in 2023 of borrowings issued under our senior secured credit facility.
Share Repurchase Program
On May 25, 2023, the Company's board of directors approved the Share Repurchase Program, authorizing the Company to repurchase up to $2.0 million of shares of the Company’s common stock. Subsequently, in 2023, the Company’s board of directors approved an additional repurchase capacity under the Share Repurchase Program of $3.0 million of shares of the Company’s common stock. The timing of any repurchases by the Company and the actual number of shares repurchased are at the Company’s discretion, and, in deciding when to repurchase shares and the amount of shares to repurchase, the Company will consider available liquidity, general market and economic conditions, alternate uses for the capital and other factors. Share repurchases may be made from time to time through a Rule 10b5-1 trading plan, open market transactions, block trades or in private transactions in accordance with applicable securities laws and regulations and other legal requirements. The Share Repurchase Program may be suspended or discontinued at any time and has no expiration date. All repurchased shares under the Share Repurchase Program will be retired.
During the three months ended March 31, 2024, the Company repurchased 106,153 shares of its common stock under the Share Repurchase Program for $1.1 million, at an average price of $10.03 per share.
Critical Accounting Estimates
There have been no significant changes in our critical accounting estimates from those reported in the “Management’s Discussion and Analysis of Financial Condition and Results of Operations” section of our 2023 Form 10-K.
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ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
As a “smaller reporting company,” as defined in Item 10 of Regulation S-K, we are not required to provide this information.
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ITEM 4. CONTROLS AND PROCEDURES
Evaluation of Disclosure Controls and Procedures
Our management, with the participation of our Interim Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act), as of the end of the period covered by this Quarterly Report on Form 10-Q. This evaluation is performed to determine whether our disclosure controls and procedures are effective to provide reasonable assurance that information required to be disclosed by the Company in the reports that it files or submits under the Exchange Act is accumulated and communicated to management, including our Interim Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure and are effective to provide reasonable assurance that such information is recorded, processed, summarized and reported within the time periods specified by the SEC’s rules and forms. Due to the material weaknesses described below, our Interim Chief Executive Officer and Chief Financial Officer concluded that the Company’s disclosure controls and procedures were not effective at the reasonable assurance level as of March 31, 2024. Nevertheless, based on the performance of additional procedures by management designed to ensure reliability of financial reporting, the Company’s management has concluded that, notwithstanding the material weaknesses described below, the condensed consolidated financial statements for the periods covered by and included in this Quarterly Report on Form 10-Q fairly present, in all material respects, the Company’s financial position, results of operations and cash flows as of the dates, and for the periods presented, in conformity with GAAP.
Material Weaknesses
We have identified two material weaknesses in the design and operation of our internal control over financial reporting in connection with the preparation of our financial statements, as previously disclosed in our Annual Report on Form 10-K for the year ended December 31, 2021, that had not been remediated as of March 31, 2024. A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of a company’s annual or interim financial statements will not be prevented or detected on a timely basis. The Company’s management, including our Interim Chief Executive Officer and Chief Financial Officer concluded that, as of March 31, 2024:
We had not sufficiently designed, implemented and documented internal controls at the entity level and across key business and financial processes to allow us to achieve complete, accurate and timely financial reporting.
We had not designed and implemented controls to maintain appropriate segregation of duties in our manual and information technology-based business processes.
These material weaknesses did not result in a misstatement to our annual or interim condensed consolidated financial statements. However, each of these material weaknesses could result in a misstatement of substantially all account balances or disclosures that would result in a material misstatement to our annual or interim condensed consolidated financial statements that would not be prevented or detected.
Remediation Status of Material Weaknesses
Material weakness related to the design, implementation and documentation of internal controls at the entity level and across key business and financial processes.
We have taken numerous steps to address the underlying causes of this material weakness. We hired additional experienced financial reporting personnel and put new processes in place to achieve complete, accurate and timely financial reporting. We also hired a third-party consulting firm with expertise to help us design, implement and document our internal controls across the organization. We have continued with controls implementation, enhanced documentation and understanding of certain processes and provided additional training to individuals performing and overseeing these processes and controls. We also implemented a monitoring system to provide more timely information on control performance and have increased our oversight capabilities across the company.
33

Material weakness related to appropriate segregation of duties in our manual and information technology-based business processes.
We continue the process to (i) identify key systems and processes that require improved documentation, (ii) implement enhanced standards designed to meet the requirements of the Sarbanes-Oxley Act for segregation of duties, (iii) review the design of applicable internal controls and assess any required amendments and (iv) increase the training of accounting and finance staff in relevant areas. During the past year, we also started an Enterprise Resource Planning (“ERP”) system implementation project.
While progress has been made to remediate both of the material weaknesses above, as of March 31, 2024, we were still in the process of developing and implementing the enhanced processes and procedures and testing the operating effectiveness of these improved controls. We provided process and controls training and have incorporated ongoing training and monitoring as part of our overall control environment. We implemented and continue to implement control improvements and have focused on the increased operational effectiveness of our controls. We selected an ERP system, hired an implementation partner and are in the process of implementation which will provide improvements to our IT-dependent and application controls to help prevent and detect errors, enforce segregation of duties and strengthen controls around manual journal entries. We believe our actions will be effective in remediating the material weaknesses, and we continue to devote significant time and attention to these efforts. In addition, the material weaknesses will not be considered remediated until the applicable remedial processes and procedures have been in place for a sufficient period of time and management has concluded, through testing, that these controls are effective. Accordingly, the material weaknesses above were not remediated as of March 31, 2024.
Changes in Internal Control over Financial Reporting
There were no changes in our internal control over financial reporting during the period covered by this Quarterly Report on Form 10-Q that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
34

PART II - OTHER INFORMATION
ITEM 1. LEGAL PROCEEDINGS
We are subject to legal proceedings which arise in the ordinary course of business. In the opinion of management, the amount of ultimate liability with respect to these legal proceedings will not have a material adverse impact on our financial position or results of operations and cash flows. While we currently believe that the ultimate outcome of such legal proceedings, individually and in the aggregate, will not have a material adverse effect on our financial position or results of operations, litigation is subject to inherent uncertainties. If an unfavorable ruling were to occur, there exists the possibility of a material adverse impact on our results of operations in the period in which the ruling occurs. The estimate of the potential impact from such legal proceedings on our financial position or results of operations could change in the future.
ITEM 1A. RISK FACTORS
Reference is made to the information disclosed under Part I, Item 1A - "Risk Factors" in our 2023 Form 10-K, which contains a detailed discussion of certain risk factors that could materially adversely affect the Company's business, operating results or financial condition. There are no material changes to the risk factors previously disclosed, nor has the Company identified any previously undisclosed risks that could materially adversely affect the Company’s business, operating results or financial condition.
ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES, USE OF PROCEEDS AND ISSUER PURCHASES OF EQUITY SECURITIES
On May 25, 2023, the Company’s board of directors approved the Share Repurchase Program, authorizing the Company to repurchase up to $2 million of shares of the Company’s common stock. Subsequently, in 2023, the Company’s board of directors approved an additional repurchase capacity under the Share Repurchase Program of $3.0 million of shares of the Company’s common stock. The timing of any repurchases by the Company and the actual number of shares repurchased are at the Company’s discretion, and, in deciding when to repurchase shares and the amount of shares to repurchase, the Company will consider available liquidity, general market and economic conditions, alternate uses for the capital and other factors. Share repurchases may be made from time to time through a Rule 10b5-1 trading plan, open market transactions, block trades or in private transactions in accordance with applicable securities laws and regulations and other legal requirements. The Share Repurchase Program may be suspended or discontinued at any time and has no expiration date. All repurchased shares under the Share Repurchase Program will be retired.
The following table sets forth our share repurchase activity, on a settlement date basis, for the three months ended March 31, 2024:
Period
Total Number of Shares Purchased
Average Price Paid per Share
Total Number of Shares Purchased as Part of a Publicly Announced Plan or Program
Approximate Dollar Value of Shares that May Yet Be Purchased Under the Program
(millions)1
January 1, 2024 - January 31, 2024
49,081 $9.40 44,447 $2.4 
February 1, 2024 - February 29, 2024
37,501 10.24 36,377 2.1 
March 1, 2024 - March 31, 2024
27,377 10.98 25,329 1.8 
Total113,959 106,153 
1.Reflects the dollar value of shares that may yet be repurchased under the Share Repurchase Program announced on May 25, 2023. The Company’s board of directors initially authorized the repurchase of an aggregate of $2.0 million of shares of common stock pursuant to the Share Repurchase Program. On December 18, 2023, the Company announced its board of directors approved an additional repurchase capacity under the Share Repurchase Program of $3.0 million of shares of the Company’s common stock.
35

ITEM 3. DEFAULTS UPON SENIOR SECURITIES
Not applicable.
ITEM 4. MINE SAFETY DISCLOSURES
Not applicable.
ITEM 5. OTHER INFORMATION
Rule 10b5-1 Trading Plans
During the three months ended March 31, 2024, none of the Company's directors or executive officers adopted or terminated any contract, instruction or written plan for the purchase or sale of the Company's securities that was intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) or any “non-Rule 10b5-1 trading arrangement.”
36

ITEM 6. EXHIBITS
The following exhibits are filed herewith or incorporated by reference herein:
Exhibit No.Description
3.1
3.2
3.3
31.1*
32.1**
101.INS*Inline XBRL Instance Document.
101.SCH*Inline XBRL Taxonomy Extension Schema Document.
101.CAL*Inline XBRL Taxonomy Extension Calculation Linkbase Document.
101.DEF*Inline XBRL Taxonomy Extension Definition Linkbase Document.
101.LAB*Inline XBRL Taxonomy Extension Labels Linkbase Document.
101.PRE*Inline XBRL Taxonomy Extension Calculation Linkbase Document.
104*Cover Page Interactive Data File (formatted as inline XBRL and contained in Exhibit 101).
__________
* Filed herewith.
** Furnished herewith. The certification attached as Exhibit 32.1 that accompanies this Quarterly Report on Form 10-Q is deemed furnished and not filed with the SEC and is not to be incorporated by reference into any filing of the Company under the Securities Act or the Exchange Act, whether made before or after the date of this Quarterly Report on Form 10-Q, irrespective of any general incorporation language contained in such filing.
37

SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
a.k.a. Brands Holding Corp.
Date: May 8, 2024
By:
/s/ Ciaran Long
Name:Ciaran Long
Title:Interim Chief Executive Officer and Chief Financial Officer
(Authorized Signatory and Principal Executive, Financial and Accounting Officer)
38

Exhibit 31.1
CERTIFICATION OF INTERIM CHIEF EXECUTIVE OFFICER AND CHIEF FINANCIAL OFFICER
PURSUANT TO
SECURITIES EXCHANGE ACT OF 1934 RULES 13a-14(a) AND 15d-14(a),
AS ADOPTED PURSUANT TO
SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002
I, Ciaran Long, certify that:
1.I have reviewed this Quarterly Report on Form 10-Q of a.k.a. Brands Holding Corp.;
2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.I am responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
a.Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
b.Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
c.Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
d.Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
5.I have disclosed, based on my most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):
a.All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
b.Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.



a.k.a. Brands Holding Corp.
Date: May 8, 2024
By:/s/ Ciaran Long
Name:Ciaran Long
Title:Interim Chief Executive Officer and Chief Financial Officer
(Principal Executive Officer and Principal Financial Officer)


Exhibit 32.1
CERTIFICATION OF INTERIM CHIEF EXECUTIVE OFFICER AND CHIEF FINANCIAL OFFICER
PURSUANT TO 18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
I, Ciaran Long, Interim Chief Executive Officer and Chief Financial Officer of a.k.a. Brands Holding Corp., certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that the Quarterly Report on Form 10-Q of a.k.a. Brands Holding Corp. for the quarter ended March 31, 2024 fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and that the information contained in such Quarterly Report on Form 10-Q fairly presents, in all material respects, the financial condition and results of operations of a.k.a. Brands Holding Corp.
a.k.a. Brands Holding Corp.
Date: May 8, 2024
By:/s/ Ciaran Long
Name:Ciaran Long
Title:Interim Chief Executive Officer and Chief Financial Officer
(Principal Executive Officer and Principal Financial Officer)

v3.24.1.u1
Cover - shares
3 Months Ended
Mar. 31, 2024
May 06, 2024
Cover [Abstract]    
Document Type 10-Q  
Document Quarterly Report true  
Document Period End Date Mar. 31, 2024  
Document Transition Report false  
Entity File Number 001-40828  
Entity Registrant Name a.k.a. Brands Holding Corp.  
Entity Incorporation, State or Country Code DE  
Entity Tax Identification Number 87-0970919  
Entity Address, Address Line One 100 Montgomery Street  
Entity Address, Address Line Two Suite 2270  
Entity Address, City or Town San Francisco  
Entity Address, State or Province CA  
Entity Address, Postal Zip Code 94104  
City Area Code 415  
Local Phone Number 295-6085  
Title of 12(b) Security Common Stock, par value $0.001 per share  
Trading Symbol AKA  
Security Exchange Name NYSE  
Entity Current Reporting Status Yes  
Entity Interactive Data Current Yes  
Entity Filer Category Non-accelerated Filer  
Entity Small Business true  
Entity Emerging Growth Company true  
Entity Ex Transition Period true  
Entity Shell Company false  
Entity Common Stock, Shares Outstanding   10,484,870
Entity Central Index Key 0001865107  
Document Fiscal Year Focus 2024  
Document Fiscal Period Focus Q1  
Amendment Flag false  
Current Fiscal Year End Date --12-31  
v3.24.1.u1
CONDENSED CONSOLIDATED BALANCE SHEETS - USD ($)
$ in Thousands
Mar. 31, 2024
Dec. 31, 2023
Current assets:    
Cash and cash equivalents $ 21,939 $ 21,859
Accounts receivable, net 4,084 4,796
Inventory 91,489 91,024
Prepaid expenses and other current assets 16,099 18,016
Total current assets 133,611 135,695
Property and equipment, net 25,076 27,154
Operating lease right-of-use assets 40,159 37,465
Intangible assets, net 61,018 64,322
Goodwill 92,123 94,898
Deferred tax assets 1,538 1,569
Other assets 2,229 618
Total assets 355,754 361,721
Current liabilities:    
Accounts payable 23,454 28,279
Accrued liabilities 23,695 25,223
Sales returns reserve 7,335 9,610
Deferred revenue 14,991 11,782
Income taxes payable 269 257
Operating lease liabilities, current 8,020 7,510
Current portion of long-term debt 4,725 3,300
Total current liabilities 82,489 85,961
Long-term debt 98,826 90,094
Operating lease liabilities 37,376 35,344
Other long-term liabilities 1,553 1,704
Total liabilities 220,244 213,103
Commitments and contingencies (Note 15)
Stockholders’ equity:    
Preferred stock, $0.001 par value; 50,000,000 shares authorized; zero shares issued or outstanding as of March 31, 2024 and December 31, 2023, respectively 0 0
Common stock, $0.001 par value; 500,000,000 shares authorized; 10,483,236 and 10,567,881 shares issued and outstanding as of March 31, 2024 and December 31, 2023, respectively 128 128
Additional paid-in capital 466,977 466,172
Accumulated other comprehensive loss (55,249) (50,269)
Accumulated deficit (276,346) (267,413)
Total stockholders’ equity 135,510 148,618
Total liabilities and stockholders’ equity $ 355,754 $ 361,721
v3.24.1.u1
CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical)
Mar. 31, 2024
$ / shares
shares
Dec. 31, 2023
$ / shares
shares
Statement of Financial Position [Abstract]    
Preferred stock par value (in dollars per share) | $ / shares $ 0.001 $ 0.001
Preferred stock, shares authorized (in shares) 50,000,000 50,000,000
Preferred stock, shares issued (in shares) 0 0
Preferred stock, shares outstanding (in shares) 0 0
Common stock par value (in dollars per share) | $ / shares $ 0.001 $ 0.001
Common stock, shares authorized (in shares) 500,000,000 500,000,000
Common stock, shares issued (in shares) 10,483,236 10,567,881
Common stock, shares outstanding (in shares) 10,483,236 10,567,881
v3.24.1.u1
CONDENSED CONSOLIDATED STATEMENTS OF INCOME - USD ($)
$ in Thousands
3 Months Ended
Mar. 31, 2024
Mar. 31, 2023
Income Statement [Abstract]    
Net sales $ 116,840 $ 120,485
Cost of sales 51,166 51,985
Gross profit 65,674 68,500
Operating expenses:    
Selling 34,215 34,406
Marketing 14,879 14,777
General and administrative 22,673 25,868
Total operating expenses 71,767 75,051
Loss from operations (6,093) (6,551)
Other expense, net:    
Interest expense (2,278) (2,851)
Other expense (543) (1,034)
Total other expense, net (2,821) (3,885)
Loss before income taxes (8,914) (10,436)
(Provision for) benefit from income taxes (19) 883
Net loss $ (8,933) $ (9,553)
Net loss per share:    
Basic (in dollars per share) [1] $ (0.85) $ (0.89)
Diluted (in dollars per share) [1] $ (0.85) $ (0.89)
Weighted average shares outstanding:    
Basic (in shares) [1] 10,520,458 10,753,384
Diluted (in shares) [1] 10,520,458 10,753,384
[1] Amounts for the three months ended March 31, 2023, adjusted for the one-for-12 Reverse Stock Split. Refer to Note 13, “Stockholders’ Equity.”
v3.24.1.u1
CONDENSED CONSOLIDATED STATEMENTS OF INCOME (Parenthetical)
Sep. 29, 2023
Sep. 30, 2021
Income Statement [Abstract]    
Reverse stock split 0.0833 0.0833
v3.24.1.u1
CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME - USD ($)
$ in Thousands
3 Months Ended
Mar. 31, 2024
Mar. 31, 2023
Statement of Comprehensive Income [Abstract]    
Net loss $ (8,933) $ (9,553)
Other comprehensive loss:    
Currency translation (4,980) (3,925)
Total comprehensive loss $ (13,913) $ (13,478)
v3.24.1.u1
CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY - USD ($)
$ in Thousands
Total
Common Stock
Additional Paid-In Capital
Accumulated Other Comprehensive Loss
Accumulated Deficit
Beginning balance (in shares) at Dec. 31, 2022 [1]   10,750,586      
Beginning balance at Dec. 31, 2022 $ 247,077 $ 129 $ 460,660 $ (45,185) $ (168,527)
Increase (Decrease) in Stockholders' Equity [Roll Forward]          
Equity-based compensation 1,936   1,936    
Issuance of common stock under employee equity plans, net of shares withheld (in shares) [1]   6,882      
Issuance of common stock under employee equity plans, net of shares withheld (43)   (43)    
Cumulative translation adjustment (3,925)     (3,925)  
Net loss (9,553)       (9,553)
Ending balance (in shares) at Mar. 31, 2023 [1]   10,757,468      
Ending balance at Mar. 31, 2023 $ 235,492 $ 129 462,553 (49,110) (178,080)
Beginning balance (in shares) at Dec. 31, 2023 10,567,881 10,567,881 [1]      
Beginning balance at Dec. 31, 2023 $ 148,618 $ 128 466,172 (50,269) (267,413)
Increase (Decrease) in Stockholders' Equity [Roll Forward]          
Equity-based compensation 1,956   1,956    
Issuance of common stock under employee equity plans, net of shares withheld (in shares) [1]   19,458      
Issuance of common stock under employee equity plans, net of shares withheld $ (88)   (88)    
Repurchase of shares (in shares) (113,959) (104,103)      
Repurchase of shares $ (1,063)   (1,063)    
Cumulative translation adjustment (4,980)     (4,980)  
Net loss $ (8,933)       (8,933)
Ending balance (in shares) at Mar. 31, 2024 10,483,236 10,483,236 [1]      
Ending balance at Mar. 31, 2024 $ 135,510 $ 128 $ 466,977 $ (55,249) $ (276,346)
[1] Adjusted for the one-for-12 Reverse Stock Split. Refer to Note 13, “Stockholders’ Equity.”
v3.24.1.u1
CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY (Parenthetical)
Sep. 29, 2023
Sep. 30, 2021
Statement of Stockholders' Equity [Abstract]    
Reverse stock split 0.0833 0.0833
v3.24.1.u1
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($)
$ in Thousands
3 Months Ended
Mar. 31, 2024
Mar. 31, 2023
Cash flows from operating activities:    
Net loss $ (8,933) $ (9,553)
Adjustments to reconcile net loss to net cash used in operating activities:    
Depreciation expense 1,536 2,452
Amortization expense 2,762 2,988
Amortization of debt issuance costs 153 158
Lease incentives 0 334
Loss on disposal of businesses 673 951
Non-cash operating lease expense 2,075 1,753
Equity-based compensation 1,956 1,936
Deferred income taxes, net 0 (9)
Changes in operating assets and liabilities:    
Accounts receivable 688 (107)
Inventory (4,898) 11,536
Prepaid expenses and other current assets 2,118 (602)
Accounts payable (4,058) (4,010)
Income taxes payable 10 (1,120)
Accrued liabilities (1,058) (8,463)
Returns reserve (2,073) 1,026
Deferred revenue 3,470 (314)
Lease liabilities (2,108) (1,916)
Net cash used in operating activities (7,687) (2,960)
Cash flows from investing activities:    
Purchases of intangible assets (1) (26)
Purchases of property and equipment (754) (1,854)
Net cash used in investing activities (755) (1,880)
Cash flows from financing activities:    
Proceeds from line of credit, net of issuance costs 16,500 0
Repayment of line of credit (6,000) (10,000)
Repayment of debt (450) (1,400)
Taxes paid related to net share settlement of equity awards (88) (43)
Repurchase of shares (1,063) 0
Net cash provided by (used in) financing activities 8,899 (11,443)
Effect of exchange rate changes on cash, cash equivalents and restricted cash (590) 154
Net decrease in cash, cash equivalents and restricted cash (133) (16,129)
Cash, cash equivalents and restricted cash at beginning of period 24,029 48,373
Cash, cash equivalents and restricted cash at end of period 23,896 32,244
Reconciliation of cash, cash equivalents and restricted cash:    
Cash and cash equivalents 21,939 30,224
Restricted cash, included in prepaid expenses and other current assets 295 2,020
Restricted cash, included in other assets 1,662 0
Total cash, cash equivalents and restricted cash $ 23,896 $ 32,244
v3.24.1.u1
Organization and Description of Business
3 Months Ended
Mar. 31, 2024
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Organization and Description of Business Organization and Description of Business
a.k.a. Brands Holding Corp. (together with our wholly-owned subsidiaries, collectively, the “Company”), which operates under the name “a.k.a. Brands” or “a.k.a.,” is a portfolio of next-generation fashion brands for the next generation of consumers. The Company seeks to leverage its industry expertise and operational synergies to accelerate its brands so they can grow faster, reach broader audiences, achieve greater scale and enhance their profitability.
The Company is headquartered in San Francisco, California, with buying, studio, marketing, fulfillment and administrative functions primarily in Australia and the United States.
v3.24.1.u1
Significant Accounting Policies
3 Months Ended
Mar. 31, 2024
Accounting Policies [Abstract]  
Significant Accounting Policies Significant Accounting Policies
Principles of Consolidation and Basis of Presentation
The Company’s unaudited condensed consolidated interim financial statements have been prepared in accordance with Article 10 of the SEC’s Regulation S-X. As permitted under those rules, certain footnotes or other financial information that are normally required by generally accepted accounting principles in the United States (“GAAP”) can be condensed or omitted. These financial statements have been prepared on the same basis as our annual financial statements and, in the opinion of management, reflect all adjustments, consisting only of normal recurring adjustments, which are necessary for the fair statement of our financial information. The accompanying unaudited condensed consolidated financial statements and related financial information should be read in conjunction with the audited consolidated financial statements and the related notes thereto for the year ended December 31, 2023 which are included in the 2023 Form 10-K. The year-end condensed consolidated balance sheet data were derived from audited financial statements, but do not include all disclosures required by GAAP. These interim results are not necessarily indicative of the results to be expected for the fiscal year ending December 31, 2024 or for any other interim period or for any other future year. The accompanying condensed consolidated financial statements include the balances of the Company and all of its wholly-owned subsidiaries. All intercompany transactions and balances have been eliminated in consolidation.
Use of Estimates
The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, revenues and expenses, and related disclosures of contingent assets and liabilities in the consolidated financial statements and accompanying notes. Actual results could materially differ from those estimates. On an ongoing basis, the Company evaluates items subject to significant estimates and assumptions.
Revenue Recognition
Revenue is primarily derived from the sale of apparel merchandise through the Company’s online websites, stores, third-party marketplaces, wholesale partnerships and, when applicable, shipping revenue.
Revenue is recognized in an amount that reflects the consideration expected to be received in exchange for products. To determine revenue recognition for contracts with customers in accordance with Revenue from Contracts with Customers (Topic 606), the Company recognizes revenue from the commercial sales of products and contracts by applying the following five steps: (1) identification of the contract, or contracts, with the customer; (2) identification of the performance obligations in the contract; (3) determination of the transaction price; (4) allocation of the transaction price to the performance obligations in the contract; and (5) recognition of revenue when, or as, the Company satisfies its performance obligation. A contract is created with the customer at the time the order is placed by the customer, which creates a single performance obligation. The Company recognizes revenue for its single performance obligation at the time control of the product passes to the customer, which is when the goods are transferred to a third-party common carrier, for purchases through the Company’s online websites, or at point of sale, for purchases in its stores. In addition, the Company has elected to treat shipping and handling as fulfillment activities and not a separate performance obligation.
Net sales from product sales includes shipping charged to the customer and is recorded net of taxes collected from customers, which are recorded in accrued liabilities and are remitted to governmental authorities. Cash discounts earned by the customers at the time of purchase and estimates for sales return allowances are deducted from gross revenue in determining net sales.
The Company generally provides refunds for goods returned within 30 to 45 days from the original purchase date. A returns reserve is recorded by the Company based on historical refund experience with a corresponding reduction of sales and cost of sales. The returns reserve was $7.3 million and $9.6 million as of March 31, 2024 and December 31, 2023, respectively.
The following table presents a summary of the Company’s sales return reserve:
Balance as of December 31, 2022
$3,968 
Returns(101,025)
Allowance106,667 
Balance as of December 31, 2023
9,610 
Returns(25,900)
Allowance23,625 
Balance as of March 31, 2024
$7,335 
The Company also sells gift cards and issues online credits in lieu of cash refunds or exchanges. Proceeds from the issuance of gift cards and online credits issued are recorded as deferred revenue and recognized as revenue when the gift cards or online credit are redeemed or, upon inclusion in gift card and online credit breakage estimates. Breakage estimates are determined based on historical experience.
Revenue recognized in net sales on breakage of gift cards and online credit for the three months ended March 31, 2024 and 2023 was $0.5 million and $0.3 million, respectively.
The following table presents the disaggregation of the Company’s net sales by geography, based on customer address:
Three Months Ended March 31,
20242023
U.S.$77,138 $72,626 
Australia/New Zealand33,516 41,446 
Rest of world6,186 6,413 
Total$116,840 $120,485 
Segment Information
Operating segments are defined as components of an entity for which separate financial information is available and is regularly reviewed by the Company’s chief operating decision maker in deciding how to allocate resources and in assessing performance. The Company has determined that its four brands are each an operating segment. The Company has aggregated its operating segments into one reportable segment based on the similar nature of products sold, production, merchandising and distribution processes involved, target customers and economic characteristics.
Recent Accounting Pronouncements
In November 2023, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures. This standard requires disclosure of significant segment expenses and other segment items by reportable segment. This ASU becomes effective for annual periods beginning in 2024 and interim periods in 2025. The Company is assessing the impact of this ASU.
In December 2023, FASB issued ASU 2023-09, Improvements to Income Tax Disclosures, which will require incremental income tax disclosures on an annual basis for all public entities. The amendments require that public business entities disclose specific categories in the rate reconciliation and provide additional information for reconciling items meeting a quantitative threshold. The amendments also require disclosure of income taxes paid to be disaggregated by jurisdiction, and disclosure of income tax expense disaggregated by federal, state and foreign. ASU 2023-09 is effective for annual reporting beginning with the fiscal year ending December 31, 2025. The Company is currently evaluating the incremental disclosures that will be required in the Company’s consolidated financial statements.
v3.24.1.u1
Prepaid Expenses and Other Current Assets
3 Months Ended
Mar. 31, 2024
Prepaid Expense and Other Assets, Current [Abstract]  
Prepaid Expenses and Other Current Assets Prepaid Expenses and Other Current Assets
Prepaid expenses and other current assets are comprised of the following:
March 31,
2024
December 31,
2023
Security deposits$613 $610 
Inventory prepayments7,000 4,982 
Other8,486 12,424 
Total prepaid expenses and other current assets$16,099 $18,016 
v3.24.1.u1
Property and Equipment, Net
3 Months Ended
Mar. 31, 2024
Property, Plant and Equipment [Abstract]  
Property, and Equipment, Net Property and Equipment, Net
Property and equipment, net is comprised of the following:
March 31,
2024
December 31,
2023
Furniture and fixtures
$2,391 $2,439 
Machinery and equipment
4,486 6,008 
Computer equipment and capitalized software
7,129 7,531 
Leasehold improvements
24,754 27,680 
Total property and equipment
38,760 43,658 
Less: accumulated depreciation
(13,684)(16,504)
Total property and equipment, net
$25,076 $27,154 
Total depreciation expense was $1.5 million and $2.5 million for the three months ended March 31, 2024 and 2023, respectively.
v3.24.1.u1
Goodwill
3 Months Ended
Mar. 31, 2024
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill Goodwill
The carrying value of goodwill, as of March 31, 2024 and December 31, 2023, was $92.1 million and $94.9 million, respectively. No goodwill impairment was recorded during the three months ended March 31, 2024 or 2023.
The goodwill of the acquired companies is primarily related to expected improvements in technology performance and functionality, as well as sales growth from future product and service offerings and new customers, together with certain intangible assets that do not qualify for separate recognition. The goodwill of acquired companies is generally not deductible for tax purposes.
The following table summarizes goodwill activity:
Balance as of December 31, 2023
$94,898 
Changes in foreign currency translation
(2,775)
Balance as of March 31, 2024
$92,123 
v3.24.1.u1
Intangible Assets
3 Months Ended
Mar. 31, 2024
Goodwill and Intangible Assets Disclosure [Abstract]  
Intangible Assets Intangible Assets
The gross amounts and accumulated amortization of acquired identifiable intangible assets with finite useful lives as of March 31, 2024 and December 31, 2023, included in intangible assets, net in the accompanying condensed consolidated balance sheets, are as follows:
March 31, 2024December 31, 2023
Useful life
Weighted
Average
Amortization
Period 2024
2024
Weighted
Average
Amortization
Period 2023
2023
Customer relationships
4 years0.9 years$9,492 1.2 years$21,640 
Brands
10 years6.7 years82,837 6.9 years84,023 
Trademarks
5 years1.0 year103 1.3 years107 
Total intangible assets
92,432 105,770 
Less: accumulated amortization
(31,414)(41,448)
Total intangible assets, net
$61,018 $64,322 
Amortization of acquired intangible assets with finite useful lives is included in general and administrative expenses and was $2.8 million and $3.0 million for the three months ended March 31, 2024 and 2023, respectively.
Future estimated amortization expense for acquired identifiable intangible assets is as follows:
Amortization Expense
Year ending December 31:
Remainder of 2024
$7,570 
20259,430 
20268,612 
20278,284 
20287,451 
Thereafter19,671 
Total amortization expense$61,018 
v3.24.1.u1
Debt
3 Months Ended
Mar. 31, 2024
Debt Disclosure [Abstract]  
Debt Debt
Senior Secured Credit Facility
On September 24, 2021, in connection with the closing of the Company’s initial public offering (“IPO”), certain subsidiaries of the Company entered into a senior secured credit facility comprised of a $100.0 million term loan and a $50.0 million revolving line of credit, as well as an option for additional term loan of up to $50.0 million through an accordion feature. The senior secured credit facility also allows for the issuance of one or more letters of credit from time to time by syndicate lenders. Effective April 4, 2023, the Company modified its senior secured credit facility under existing contractual provisions to yield interest based on interest rates based on Term SOFR, as defined in the credit agreement for the senior secured credit facility (the “Credit Agreement”). Key terms and conditions of each facility were as follows:
The $100.0 million term loan matures five years after closing and requires the Company to make amortized annual payments of 5.0% during the first and second years, 7.5% during the third and fourth years and 10.0% during the fifth year with the balance of the loan due at maturity. Borrowings under the term loan accrue interest at Term SOFR plus an applicable margin dependent upon our net leverage ratio, as defined in the Credit Agreement. The highest interest rate under the agreement occurs at a net leverage ratio of greater than 2.75x, yielding an interest rate of Term SOFR plus 3.25%.
The $50.0 million revolving line of credit, which matures five years after closing, accrues interest at Term SOFR plus an applicable margin dependent upon our net leverage ratio. The highest interest rate under the Credit Agreement occurs at a net leverage ratio of greater than 2.75x, yielding an interest rate of Term SOFR plus 3.25%. Additionally, a margin fee of 25-35 basis points is assessed on unused amounts under the revolving line of credit, subject to adjustment based on our net leverage ratio.
The $50.0 million accordion feature allows the Company to enter into additional term loan borrowings at terms to be agreed upon at the time of issuance, but on substantially the same basis as the original term loan, which includes the requirement to make amortized annual payments at the same cadence as that of the original term loan.
The senior secured credit facility requires that the Company maintain a maximum total net leverage ratio of 3.50 to 1.00 as of the last day of any fiscal quarter, beginning with the fiscal quarter ended December 31, 2021 through maturity. The senior secured credit facility also requires that the Company maintain a minimum fixed charge coverage ratio of 1.25 to 1.00 as of the last day of any fiscal quarter, beginning with the fiscal quarter ended December 31, 2021 through maturity. In the event that the Company fails to comply with the financial covenant, the Company will have the option to make certain equity contributions, directly or indirectly, to cure any non-compliance with such covenant, subject to certain other conditions and limitations. Beginning with the fiscal year ending December 31, 2022, and continuing annually thereafter, the Company is required to make a mandatory prepayment as a percentage of excess cash flows, as defined in the Credit Agreement, in the period based on the Company triggering certain net debt leverage ratios. Specifically, a mandatory prepayment of 50% of excess cash flows is required if the Company’s net leverage ratio exceeds 2.75x, and a mandatory prepayment of 25% of excess cash flows is required if the Company’s net leverage ratio is greater than or equal to 2.25x. As of March 31, 2024, the Company was in compliance with all debt covenants.
During the three months ended March 31, 2024, the Company borrowed $16.5 million under its revolving line of credit, with final payoff due on September 24, 2026, and voluntarily repaid $6.0 million of the amounts outstanding under its revolving line of credit.
As of March 31, 2024, the all-in rate (Term SOFR plus the applicable margin) for the Company’s term loan and borrowings under the revolving line of credit was 8.44%.
Total Debt and Interest
Outstanding debt consisted of the following:
March 31,
2024
December 31,
2023
Term loan$94,000 $94,450 
Revolving credit facility10,500 — 
Capitalized debt issuance costs
(949)(1,056)
Total debt103,551 93,394 
Less: current portion
(4,725)(3,300)
Total long-term debt
$98,826 $90,094 
Interest expense, which included the amortization of debt issuance costs, totaled $2.3 million and $2.9 million for the three months ended March 31, 2024 and 2023, respectively. Additionally, as of March 31, 2024, the Company had $1.3 million of outstanding letters of credit.
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Leases
3 Months Ended
Mar. 31, 2024
Leases [Abstract]  
Leases Leases
The Company leases office locations, warehouse facilities and stores under various non-cancellable operating lease agreements. The Company’s leases have remaining lease terms of approximately 1 year to 9 years, which represent the non-cancellable periods of the leases and include extension options that the Company determined are reasonably certain to be exercised. The Company excludes from the lease terms any extension options that are not reasonably certain to be exercised, ranging from approximately 6 months to 3 years. Lease payments consist primarily of fixed rental payments for the right to use the underlying leased assets over the lease terms as well as payments for common area maintenance and administrative services. The Company often receives customary incentives from landlords, such as reimbursements for tenant improvements and rent abatement periods, which effectively reduce the total lease payments owed for these leases. Leases are classified as operating or financing at commencement. The Company does not have any material financing leases.
Operating lease right-of-use assets and liabilities on the condensed consolidated balance sheets represent the present value of the remaining lease payments over the remaining lease terms. The Company uses its incremental borrowing rate to calculate the present value of the lease payments, as the implicit rates in the leases are not readily determinable. Operating lease costs consist primarily of the fixed lease payments included in the operating lease liabilities and are recorded on a straight-line basis over the lease terms.
The Company’s operating lease costs were as follows:
Three Months Ended March 31,
20242023
Operating lease costs$2,648$2,350
Variable lease costs311190
Short-term lease costs8494
Total lease costs$3,043$2,634
The Company does not have any sublease income and the Company’s lease agreements do not contain any residual value guarantees or material restrictive covenants.
Supplemental cash flow information relating to the Company’s operating leases was as follows:
Three Months Ended March 31,
20242023
Cash paid for operating lease liabilities$2,577$2,185
Operating lease right-of-use assets obtained in exchange for new operating lease liabilities5,6274,360
Other information relating to the Company’s operating leases was as follows:
March 31,
2024
December 31,
2023
Weighted-average remaining lease term
6.2 years6.4 years
Weighted-average discount rate
5.5%5.1%
As of March 31, 2024, the maturities of operating lease liabilities were as follows:
Remainder of 2024
$7,682
202510,082
20268,480
20276,875
20285,879
Thereafter
14,691
Total remaining lease payments
53,689
Less: imputed interest
8,293
Total operating lease liabilities
45,396
Less: current portion
(8,020)
Long-term operating lease liabilities
$37,376
v3.24.1.u1
Income Taxes
3 Months Ended
Mar. 31, 2024
Income Tax Disclosure [Abstract]  
Income Taxes Income Taxes
Interim income taxes are based on an estimated annualized effective tax rate applied to the respective quarterly periods, adjusted for discrete tax items in the period in which they occur. Although the Company believes its tax estimates are reasonable, the Company can make no assurance that the final tax outcome of these matters will not be different from that which it has reflected in its historical income tax provisions and accruals. We will adjust our liability for uncertain tax positions, if any, based on changes in facts and circumstances such as the closing of a tax audit or changes in estimates. Our income tax provision may be impacted to the extent that the final outcome of these tax positions is different than the position taken.
The Company is subject to income taxes in the United States and Australia. Significant judgment is required in evaluating the Company’s tax positions and determining the provision for income taxes. During the ordinary course of business, the Company considers tax positions for which the ultimate tax determination is uncertain for the purpose of determining whether a reserve is required, despite the Company’s belief that the tax positions are fully supportable. To date the Company has not established a reserve provision because the Company believes that all tax positions are highly certain.
The following table summarizes our effective tax rate for the periods presented:
Three Months Ended March 31,
20242023
Loss before income taxes$(8,914)$(10,436)
(Provision for) benefit from income taxes
(19)883
Effective tax rate0.2%(8.5)%
For the three months ended March 31, 2024, as compared to the same quarter in the prior year, the Company’s effective tax rate changed due to an increase in the valuation allowance on the deferred tax assets in Australia. When compared to the U.S. federal statutory rate of 21.0%, the lower effective tax rate for the three months ended March 31, 2024 was primarily due to non-deductible permanent differences and a full valuation allowance on the net deferred tax assets in Australia.
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Accrued Liabilities
3 Months Ended
Mar. 31, 2024
Payables and Accruals [Abstract]  
Accrued Liabilities Accrued Liabilities
Accrued liabilities consisted of the following:
March 31,
2024
December 31,
2023
Accrued salaries and other benefits
$8,226 $8,428 
Accrued freight costs
3,657 3,976 
Sales tax payable
3,387 4,955 
Accrued marketing costs
4,075 2,885 
Accrued professional services
767 909 
Other accrued liabilities
3,583 4,070 
Total accrued liabilities
$23,695 $25,223 
v3.24.1.u1
Deferred Revenue
3 Months Ended
Mar. 31, 2024
Revenue from Contract with Customer [Abstract]  
Deferred Revenue Deferred Revenue
Deferred revenue consisted of the following:
March 31,
2024
December 31,
2023
Gift cards
$11,005 $11,303 
Other
3,986 479 
Total deferred revenue
$14,991 $11,782 
v3.24.1.u1
Equity-based Compensation
3 Months Ended
Mar. 31, 2024
Share-Based Payment Arrangement [Abstract]  
Equity-based Compensation Equity-based Compensation
Incentive Plans
2021 Omnibus Incentive Plan
In September 2021, the Company’s board of directors adopted, and its stockholders approved, the 2021 Omnibus Incentive Plan (the “2021 Plan”) which became effective in connection with the IPO. The 2021 Plan provides for the grant of stock options, stock appreciation rights, restricted stock awards, restricted stock units and other forms of equity and cash compensation. A total of 408,355 shares of the Company’s common stock, as adjusted for the Reverse Stock Split (refer to Note 13, “Stockholders’ Equity”), were initially reserved for issuance under the 2021 Plan. The number of shares of common stock reserved and available for issuance under the 2021 Plan automatically increases on January 1 of each year by 1% of the number of shares of the Company’s common stock outstanding on the immediately preceding December 31, or such lesser number of shares as determined by the compensation committee of the Company’s board of directors. On May 30, 2023, the Company’s stockholders approved an amendment to the 2021 Plan to increase the number of shares available for issuance under the 2021 Plan by 833,333 shares of the Company’s common stock, as adjusted for the Reverse Stock Split. As of March 31, 2024, there were 1,456,396 shares reserved for issuance of awards under the 2021 Plan.
2021 Employee Stock Purchase Plan
In September 2021, the Company’s board of directors adopted, and its stockholders approved, the 2021 Employee Stock Purchase Plan (the “ESPP”) which became effective in connection with the IPO. A total of 102,088 shares of the Company’s common stock, as adjusted for the Reverse Stock Split, were initially reserved for issuance under the ESPP. The number of shares reserved and available for issuance under the ESPP automatically increases on January 1 of each year by 1% of the number of shares of the Company’s common stock outstanding on the immediately preceding December 31, or such lesser number of shares as determined by the compensation committee of the Company’s board of directors. As of March 31, 2024, there were 316,797 shares reserved for issuance under the ESPP.
The offering periods of the ESPP are six months long and are anticipated to be offered twice per year. The price at which common stock is purchased under the ESPP is equal to 85% of the fair market value of a share of the Company’s common stock on the first or last day of the offering period, whichever is lower. The fair value of the discount and the look-back period will be estimated using the Black-Scholes option pricing model.
2018 Stock and Incentive Compensation Plan
Prior to the IPO, the 2018 Stock and Incentive Compensation Plan, as amended (the “2018 Plan”), provided for the issuance of time-based incentive units and performance-based incentive units issued by Excelerate, L.P. (the predecessor entity of a.k.a. Brands Holding Corp.). In connection with the reorganization transactions and the IPO, all of the equity interests in Excelerate, L.P., including outstanding incentive units issued as equity-based compensation under the 2018 Plan, were transferred to New Excelerate, L.P. The incentive units issued under the 2018 Plan participate in distributions from New Excelerate, L.P., but only after investors receive their return of capital plus a specified threshold amount per unit. The total incentive pool size under the 2018 Plan was 16,475,735 units. The 2018 Plan was terminated in September 2021 in connection with the IPO, but continues to govern the terms of outstanding incentive units that were granted prior to the IPO. No further incentive units will be granted under the 2018 Plan.
Grant Activity
Stock Options
The 2021 Plan provides for the issuance of incentive and nonqualified stock options. Under the 2021 Plan, the exercise price of a stock option shall not be less than the fair market value of one share of the Company’s common stock on the date of grant. Stock options have a contractual term, the period during which they are exercisable, not to exceed ten years from the date of grant, and generally vest over time, based on performance or based on the achievement of a market condition. In September 2023, an award, including 416,667 performance-based stock options (the “Bryett Award”), was issued to Wesley Bryett, a member of the Company’s board of directors, co-founder of Princess Polly and the Global CEO of Culture Kings. This award expires after ten years, or upon the termination of Mr. Bryett’s service to the Company, and includes four tranches of stock options that will vest and become exercisable based upon the achievement of various common stock price targets. The weighted average exercise price for the options in the Bryett Award is $109.27. Each tranche of stock options has a different derived service period, the average of which is approximately 5.5 years. As of March 31, 2024, no options issued as part of the Bryett Award had vested, the options held no intrinsic value, and total unrecognized compensation cost related to the Bryett Award was $1.1 million which is expected to be recognized over 4.9 years.
A summary of the Company's time-based stock option activity under the 2021 Plan for the three months ended March 31, 2024, is as follows:
Number of Options
Weighted Average Exercise Price
Weighted Average Remaining Contractual Term
(years)
Aggregate Intrinsic Value
Balance as of December 31, 2023
39,820 $81.47 8.06$— 
Granted
— — 
Exercised
— — 
Forfeited/Repurchased
— — 
Balance as of March 31, 2024
39,820 $81.47 7.81$— 
Vested as of March 31, 2024
25,398 $82.01 7.81$— 
As of March 31, 2024, there was $0.6 million of total unrecognized compensation cost related to unvested time-based stock options issued under the 2021 Plan, which is expected to be recognized over a weighted-average period of 1.3 years.
Restricted Stock Units
The 2021 Plan provides for the issuance of restricted stock units (“RSUs”). RSUs issued prior to March 31, 2022 vest over four years while all RSUs issued after that date vest over three years.
A summary of the Company's RSU activity under the 2021 Plan for the three months ended March 31, 2024, is as follows:
Number of Shares
Weighted Average
Grant Date
Fair Value
Balance as of December 31, 2023
578,913 $15.67 
Granted
37,800 8.05 
Vested
(26,742)31.73 
Forfeited/Repurchased
(10,711)22.23 
Balance as of March 31, 2024
579,260 $14.32 
As of March 31, 2024, there was $7.2 million of total unrecognized compensation cost related to unvested RSUs issued under the 2021 Plan, which is expected to be recognized over a weighted-average period of 1.7 years.
Incentive Units
The 2018 Plan provided for the issuance of time-based incentive units and performance-based incentive units. Time-based incentive units generally vest over four years. Performance-based incentive units vested upon the satisfaction of the performance condition as described further below.
Time-Based Incentive Partnership Units
The following table summarizes time-based incentive unit activity under the 2018 Plan for the three months ended March 31, 2024:
Number of Units
Weighted Average
Grant Date
Fair Value
Weighted Average Participation Threshold
Aggregate Intrinsic Value
Balance as of December 31, 2023
1,360,067 $1.50 $20.01 $— 
Granted
— — — 
Vested
(472,253)1.41 17.93 
Forfeited/Repurchased
— — — 

Balance as of March 31, 2024
887,814 $1.54 $21.12 $— 
Vested as of March 31, 2024
8,333,472 
As of March 31, 2024, there was $1.1 million of total unrecognized compensation cost related to unvested time-based incentive units issued under the 2018 Plan, which is expected to be recognized over a weighted average period of 0.7 years.
Equity-Based Compensation Expense
The Company recognizes compensation expense in general and administrative expenses within operating expenses in the condensed consolidated statements of income for stock options, RSUs, ESPP purchase rights and time-based incentive units granted prior to the IPO by amortizing the grant date fair value on a straight-line basis over the expected vesting period to the extent the vesting of the grant is considered probable. The Company recognizes equity-based award forfeitures in the period such forfeitures occur.
The following table summarizes the Company’s equity-based compensation expense by award type for all Plans:
Three Months Ended March 31,
20242023
Stock options$180 $123 
RSUs1,128 1,028 
ESPP purchase rights20 62 
Time-based incentive units628 723 
Total$1,956 $1,936 
v3.24.1.u1
Stockholders’ Equity
3 Months Ended
Mar. 31, 2024
Equity [Abstract]  
Stockholders’ Equity Stockholders’ Equity
Preferred Stock
In connection with the IPO, the Company’s amended and restated certificate of incorporation became effective, which authorized the issuance of 50,000,000 shares of undesignated preferred stock with a par value of $0.001 per share with rights and preferences, including voting rights, designated from time to time by the Company’s board of directors. There were no shares of preferred stock issued and outstanding as of March 31, 2024.
Common Stock
The Company has one class of common stock. In connection with the IPO, the Company’s amended and restated certificate of incorporation became effective, which authorized the issuance of 500,000,000 shares of common stock with a par value of $0.001 per share, with one vote per share. Holders of common stock are entitled to receive any dividends as may be declared from time to time by the Company’s board of directors.
On September 29, 2023, the Company effected a one-for-12 reverse stock split of its common stock (the “Reverse Stock Split”). No fractional shares were issued in connection with the Reverse Stock Split and all holders of such fractional interests received cash equal to such fraction multiplied by the average of the closing sales prices of the Company’s common stock during the regular trading hours for the five consecutive trading days immediately preceding the effective date of the Reverse Stock Split, with such average closing sales prices being adjusted to give effect to the Reverse Stock Split. All references in this Quarterly Report on Form 10-Q to the Company’s outstanding common stock, including per share information, prior to the Reverse Stock Split have been retrospectively adjusted to reflect the Reverse Stock Split.
Share Repurchase Program & Share Forfeitures
On May 25, 2023, the Company's board of directors approved a share repurchase program (the “Share Repurchase Program”). Pursuant to the Share Repurchase Program, the Company was initially authorized to repurchase up to $2.0 million of shares of the Company’s common stock. Subsequently, in 2023, the Company’s board of directors approved an additional repurchase capacity under the Share Repurchase Program of $3.0 million shares of the Company’s common stock. The timing of any repurchases by the Company and the actual number of shares repurchased are at the Company’s discretion, and, in deciding when to repurchase shares and the amount of shares to repurchase, the Company will consider available liquidity, general market and economic conditions, alternate uses for the capital and other factors. Share repurchases may be made from time to time through a Rule 10b5-1 trading plan, open market transactions, block trades or in private transactions in accordance with applicable securities laws and regulations and other legal requirements. The Share Repurchase Program may be suspended or discontinued at any time and has no expiration date.
Additionally, from time to time, the Company’s employees may surrender shares of the Company’s common stock to satisfy their statutory minimum federal and state tax obligations associated with the vesting of restricted shares of common stock issued under the 2021 Plan. With respect to these surrendered shares, the price paid per share is based on the fair value at the time of surrender.
During the three months ended March 31, 2024, inclusive of repurchases under the Share Repurchase Program and shares surrendered by employees to satisfy tax obligations, the Company repurchased 113,959 shares of its common stock for $1.1 million, at an average price of $10.06 per share.
v3.24.1.u1
Net Loss Per Share
3 Months Ended
Mar. 31, 2024
Earnings Per Share [Abstract]  
Net Loss Per Share Net Loss Per Share
The following table sets forth the computation of basic and diluted net loss per share and a reconciliation of the weighted average number of shares outstanding:
Three Months Ended March 31,
20242023
Numerator:
Net loss
$(8,933)$(9,553)
Denominator:
Weighted-average common shares outstanding, basic and diluted
10,520,458 10,753,384 
Net loss per share:
Net loss per share, basic and diluted
$(0.85)$(0.89)
Basic net income (loss) per share is calculated by dividing net income (loss) for the period by the weighted-average number of shares of common stock for the period. Diluted net income (loss) per share has been calculated in a manner consistent with that of basic net income (loss) per share while giving effect to shares issuable upon exercise and/or vesting of potentially dilutive stock option and RSU grants, as well as ESPP purchase rights, outstanding during the period, if applicable. Due to the net loss for all periods shown, no potentially dilutive securities had an impact on diluted loss per share for any period. For the three months ended March 31, 2024 and 2023, respectively, 217,355 and 127,974 shares (as adjusted for the Reverse Stock Split) were excluded from the calculation of weighted-average diluted common shares outstanding as they had an anti-dilutive effect.
v3.24.1.u1
Commitments and Contingencies
3 Months Ended
Mar. 31, 2024
Commitments and Contingencies Disclosure [Abstract]  
Commitments and Contingencies Commitments and Contingencies
Contingencies
The Company records a loss contingency when it is probable that a liability has been incurred and the amount of the loss can be reasonably estimated. The Company also discloses material contingencies when it believes a loss is not probable but reasonably possible. Accounting for contingencies requires the Company to use judgment related to both the likelihood of a loss and the estimate of the amount or range of loss. Although the Company cannot predict with assurance the outcome of any litigation or tax matters, it does not believe there are currently any such actions that, if resolved unfavorably, would have a material impact on the Company’s operating results, financial position or cash flows.
Indemnifications
In the ordinary course of business, the Company may provide indemnifications of varying scope and terms to vendors, directors, officers and other parties with respect to certain matters. The Company has not incurred any material costs as a result of such indemnifications and has not accrued any liabilities related to such obligations in the consolidated financial statements.
v3.24.1.u1
Subsequent Events
3 Months Ended
Mar. 31, 2024
Subsequent Events [Abstract]  
Subsequent Events Subsequent Events
The Company has evaluated subsequent events occurring through May 8, 2024, the date that these financial statements were originally available to be issued, and determined the following subsequent event occurred that would require disclosure in these financial statements.
Draw on Revolving Line of Credit
On April 11, 2024, the Company borrowed $8.0 million under the revolving line of credit, which is part of the Company’s senior secured credit facility. The initial applicable interest rate for the borrowings is 8.69% and final payoff is due on September 24, 2026.
Legal Proceeding
In April 2024, we received a cease and desist letter alleging copyright infringement and related claims. This matter has not proceeded to litigation as of the date of this report and while there is a reasonable possibility that a loss may be incurred, the possible loss or range of loss is not estimable based on currently available information.
v3.24.1.u1
Pay vs Performance Disclosure - USD ($)
$ in Thousands
3 Months Ended
Mar. 31, 2024
Mar. 31, 2023
Pay vs Performance Disclosure    
Net loss $ (8,933) $ (9,553)
v3.24.1.u1
Insider Trading Arrangements
3 Months Ended
Mar. 31, 2024
Trading Arrangements, by Individual  
Rule 10b5-1 Arrangement Adopted false
Non-Rule 10b5-1 Arrangement Adopted false
Rule 10b5-1 Arrangement Terminated false
Non-Rule 10b5-1 Arrangement Terminated false
v3.24.1.u1
Significant Accounting Policies (Policies)
3 Months Ended
Mar. 31, 2024
Accounting Policies [Abstract]  
Principles of Consolidation Principles of ConsolidationAll intercompany transactions and balances have been eliminated in consolidation.
Basis of Presentation Basis of PresentationThe Company’s unaudited condensed consolidated interim financial statements have been prepared in accordance with Article 10 of the SEC’s Regulation S-X. As permitted under those rules, certain footnotes or other financial information that are normally required by generally accepted accounting principles in the United States (“GAAP”) can be condensed or omitted. These financial statements have been prepared on the same basis as our annual financial statements and, in the opinion of management, reflect all adjustments, consisting only of normal recurring adjustments, which are necessary for the fair statement of our financial information. The accompanying unaudited condensed consolidated financial statements and related financial information should be read in conjunction with the audited consolidated financial statements and the related notes thereto for the year ended December 31, 2023 which are included in the 2023 Form 10-K. The year-end condensed consolidated balance sheet data were derived from audited financial statements, but do not include all disclosures required by GAAP. These interim results are not necessarily indicative of the results to be expected for the fiscal year ending December 31, 2024 or for any other interim period or for any other future year. The accompanying condensed consolidated financial statements include the balances of the Company and all of its wholly-owned subsidiaries.
Use of Estimates
Use of Estimates
The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, revenues and expenses, and related disclosures of contingent assets and liabilities in the consolidated financial statements and accompanying notes. Actual results could materially differ from those estimates. On an ongoing basis, the Company evaluates items subject to significant estimates and assumptions.
Revenue Recognition
Revenue Recognition
Revenue is primarily derived from the sale of apparel merchandise through the Company’s online websites, stores, third-party marketplaces, wholesale partnerships and, when applicable, shipping revenue.
Revenue is recognized in an amount that reflects the consideration expected to be received in exchange for products. To determine revenue recognition for contracts with customers in accordance with Revenue from Contracts with Customers (Topic 606), the Company recognizes revenue from the commercial sales of products and contracts by applying the following five steps: (1) identification of the contract, or contracts, with the customer; (2) identification of the performance obligations in the contract; (3) determination of the transaction price; (4) allocation of the transaction price to the performance obligations in the contract; and (5) recognition of revenue when, or as, the Company satisfies its performance obligation. A contract is created with the customer at the time the order is placed by the customer, which creates a single performance obligation. The Company recognizes revenue for its single performance obligation at the time control of the product passes to the customer, which is when the goods are transferred to a third-party common carrier, for purchases through the Company’s online websites, or at point of sale, for purchases in its stores. In addition, the Company has elected to treat shipping and handling as fulfillment activities and not a separate performance obligation.
Net sales from product sales includes shipping charged to the customer and is recorded net of taxes collected from customers, which are recorded in accrued liabilities and are remitted to governmental authorities. Cash discounts earned by the customers at the time of purchase and estimates for sales return allowances are deducted from gross revenue in determining net sales.
The Company also sells gift cards and issues online credits in lieu of cash refunds or exchanges. Proceeds from the issuance of gift cards and online credits issued are recorded as deferred revenue and recognized as revenue when the gift cards or online credit are redeemed or, upon inclusion in gift card and online credit breakage estimates. Breakage estimates are determined based on historical experience.
Segment Information
Segment Information
Operating segments are defined as components of an entity for which separate financial information is available and is regularly reviewed by the Company’s chief operating decision maker in deciding how to allocate resources and in assessing performance. The Company has determined that its four brands are each an operating segment. The Company has aggregated its operating segments into one reportable segment based on the similar nature of products sold, production, merchandising and distribution processes involved, target customers and economic characteristics.
Recent Accounting Pronouncements
Recent Accounting Pronouncements
In November 2023, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures. This standard requires disclosure of significant segment expenses and other segment items by reportable segment. This ASU becomes effective for annual periods beginning in 2024 and interim periods in 2025. The Company is assessing the impact of this ASU.
In December 2023, FASB issued ASU 2023-09, Improvements to Income Tax Disclosures, which will require incremental income tax disclosures on an annual basis for all public entities. The amendments require that public business entities disclose specific categories in the rate reconciliation and provide additional information for reconciling items meeting a quantitative threshold. The amendments also require disclosure of income taxes paid to be disaggregated by jurisdiction, and disclosure of income tax expense disaggregated by federal, state and foreign. ASU 2023-09 is effective for annual reporting beginning with the fiscal year ending December 31, 2025. The Company is currently evaluating the incremental disclosures that will be required in the Company’s consolidated financial statements.
v3.24.1.u1
Significant Accounting Policies (Tables)
3 Months Ended
Mar. 31, 2024
Accounting Policies [Abstract]  
Schedule of Sales Return Reserve
The following table presents a summary of the Company’s sales return reserve:
Balance as of December 31, 2022
$3,968 
Returns(101,025)
Allowance106,667 
Balance as of December 31, 2023
9,610 
Returns(25,900)
Allowance23,625 
Balance as of March 31, 2024
$7,335 
Deferred revenue consisted of the following:
March 31,
2024
December 31,
2023
Gift cards
$11,005 $11,303 
Other
3,986 479 
Total deferred revenue
$14,991 $11,782 
Schedule of Disaggregation of Revenue
The following table presents the disaggregation of the Company’s net sales by geography, based on customer address:
Three Months Ended March 31,
20242023
U.S.$77,138 $72,626 
Australia/New Zealand33,516 41,446 
Rest of world6,186 6,413 
Total$116,840 $120,485 
v3.24.1.u1
Prepaid Expenses and Other Current Assets (Tables)
3 Months Ended
Mar. 31, 2024
Prepaid Expense and Other Assets, Current [Abstract]  
Schedule of Prepaid, and Other Assets Disclosure
Prepaid expenses and other current assets are comprised of the following:
March 31,
2024
December 31,
2023
Security deposits$613 $610 
Inventory prepayments7,000 4,982 
Other8,486 12,424 
Total prepaid expenses and other current assets$16,099 $18,016 
v3.24.1.u1
Property and Equipment, Net (Tables)
3 Months Ended
Mar. 31, 2024
Property, Plant and Equipment [Abstract]  
Schedule of Property, and Equipment, Net
Property and equipment, net is comprised of the following:
March 31,
2024
December 31,
2023
Furniture and fixtures
$2,391 $2,439 
Machinery and equipment
4,486 6,008 
Computer equipment and capitalized software
7,129 7,531 
Leasehold improvements
24,754 27,680 
Total property and equipment
38,760 43,658 
Less: accumulated depreciation
(13,684)(16,504)
Total property and equipment, net
$25,076 $27,154 
v3.24.1.u1
Goodwill (Tables)
3 Months Ended
Mar. 31, 2024
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Goodwill
The following table summarizes goodwill activity:
Balance as of December 31, 2023
$94,898 
Changes in foreign currency translation
(2,775)
Balance as of March 31, 2024
$92,123 
v3.24.1.u1
Intangible Assets (Tables)
3 Months Ended
Mar. 31, 2024
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Acquired Finite-Lived Intangible Assets
The gross amounts and accumulated amortization of acquired identifiable intangible assets with finite useful lives as of March 31, 2024 and December 31, 2023, included in intangible assets, net in the accompanying condensed consolidated balance sheets, are as follows:
March 31, 2024December 31, 2023
Useful life
Weighted
Average
Amortization
Period 2024
2024
Weighted
Average
Amortization
Period 2023
2023
Customer relationships
4 years0.9 years$9,492 1.2 years$21,640 
Brands
10 years6.7 years82,837 6.9 years84,023 
Trademarks
5 years1.0 year103 1.3 years107 
Total intangible assets
92,432 105,770 
Less: accumulated amortization
(31,414)(41,448)
Total intangible assets, net
$61,018 $64,322 
Schedule of Finite-Lived Intangible Assets, Future Amortization Expense
Future estimated amortization expense for acquired identifiable intangible assets is as follows:
Amortization Expense
Year ending December 31:
Remainder of 2024
$7,570 
20259,430 
20268,612 
20278,284 
20287,451 
Thereafter19,671 
Total amortization expense$61,018 
v3.24.1.u1
Debt (Tables)
3 Months Ended
Mar. 31, 2024
Debt Disclosure [Abstract]  
Schedule of Outstanding Debt
Outstanding debt consisted of the following:
March 31,
2024
December 31,
2023
Term loan$94,000 $94,450 
Revolving credit facility10,500 — 
Capitalized debt issuance costs
(949)(1,056)
Total debt103,551 93,394 
Less: current portion
(4,725)(3,300)
Total long-term debt
$98,826 $90,094 
v3.24.1.u1
Leases (Tables)
3 Months Ended
Mar. 31, 2024
Leases [Abstract]  
Schedule of Operating Lease Cost
The Company’s operating lease costs were as follows:
Three Months Ended March 31,
20242023
Operating lease costs$2,648$2,350
Variable lease costs311190
Short-term lease costs8494
Total lease costs$3,043$2,634
Schedule of Supplemental Information Related to Operating Leases
Supplemental cash flow information relating to the Company’s operating leases was as follows:
Three Months Ended March 31,
20242023
Cash paid for operating lease liabilities$2,577$2,185
Operating lease right-of-use assets obtained in exchange for new operating lease liabilities5,6274,360
Other information relating to the Company’s operating leases was as follows:
March 31,
2024
December 31,
2023
Weighted-average remaining lease term
6.2 years6.4 years
Weighted-average discount rate
5.5%5.1%
Schedule of Operating Lease Maturity
As of March 31, 2024, the maturities of operating lease liabilities were as follows:
Remainder of 2024
$7,682
202510,082
20268,480
20276,875
20285,879
Thereafter
14,691
Total remaining lease payments
53,689
Less: imputed interest
8,293
Total operating lease liabilities
45,396
Less: current portion
(8,020)
Long-term operating lease liabilities
$37,376
v3.24.1.u1
Income Taxes (Tables)
3 Months Ended
Mar. 31, 2024
Income Tax Disclosure [Abstract]  
Schedule of Income Before Income Tax
The following table summarizes our effective tax rate for the periods presented:
Three Months Ended March 31,
20242023
Loss before income taxes$(8,914)$(10,436)
(Provision for) benefit from income taxes
(19)883
Effective tax rate0.2%(8.5)%
v3.24.1.u1
Accrued Liabilities (Tables)
3 Months Ended
Mar. 31, 2024
Payables and Accruals [Abstract]  
Schedule of Accrued Liabilities
Accrued liabilities consisted of the following:
March 31,
2024
December 31,
2023
Accrued salaries and other benefits
$8,226 $8,428 
Accrued freight costs
3,657 3,976 
Sales tax payable
3,387 4,955 
Accrued marketing costs
4,075 2,885 
Accrued professional services
767 909 
Other accrued liabilities
3,583 4,070 
Total accrued liabilities
$23,695 $25,223 
v3.24.1.u1
Deferred Revenue (Tables)
3 Months Ended
Mar. 31, 2024
Revenue from Contract with Customer [Abstract]  
Schedule of Deferred Revenue
The following table presents a summary of the Company’s sales return reserve:
Balance as of December 31, 2022
$3,968 
Returns(101,025)
Allowance106,667 
Balance as of December 31, 2023
9,610 
Returns(25,900)
Allowance23,625 
Balance as of March 31, 2024
$7,335 
Deferred revenue consisted of the following:
March 31,
2024
December 31,
2023
Gift cards
$11,005 $11,303 
Other
3,986 479 
Total deferred revenue
$14,991 $11,782 
v3.24.1.u1
Equity-based Compensation (Tables)
3 Months Ended
Mar. 31, 2024
Share-Based Payment Arrangement [Abstract]  
Schedule of Share-Based Payment Arrangement, Option, Activity
A summary of the Company's time-based stock option activity under the 2021 Plan for the three months ended March 31, 2024, is as follows:
Number of Options
Weighted Average Exercise Price
Weighted Average Remaining Contractual Term
(years)
Aggregate Intrinsic Value
Balance as of December 31, 2023
39,820 $81.47 8.06$— 
Granted
— — 
Exercised
— — 
Forfeited/Repurchased
— — 
Balance as of March 31, 2024
39,820 $81.47 7.81$— 
Vested as of March 31, 2024
25,398 $82.01 7.81$— 
Schedule of Share-Based Payment Arrangement, Restricted Stock Unit, Activity
A summary of the Company's RSU activity under the 2021 Plan for the three months ended March 31, 2024, is as follows:
Number of Shares
Weighted Average
Grant Date
Fair Value
Balance as of December 31, 2023
578,913 $15.67 
Granted
37,800 8.05 
Vested
(26,742)31.73 
Forfeited/Repurchased
(10,711)22.23 
Balance as of March 31, 2024
579,260 $14.32 
Schedule of Share-Based Payment Arrangement, Outstanding Award, Activity, Excluding Option
The following table summarizes time-based incentive unit activity under the 2018 Plan for the three months ended March 31, 2024:
Number of Units
Weighted Average
Grant Date
Fair Value
Weighted Average Participation Threshold
Aggregate Intrinsic Value
Balance as of December 31, 2023
1,360,067 $1.50 $20.01 $— 
Granted
— — — 
Vested
(472,253)1.41 17.93 
Forfeited/Repurchased
— — — 

Balance as of March 31, 2024
887,814 $1.54 $21.12 $— 
Vested as of March 31, 2024
8,333,472 
Schedule of Summarizes The Company’s Equity-based Compensation Expense
The following table summarizes the Company’s equity-based compensation expense by award type for all Plans:
Three Months Ended March 31,
20242023
Stock options$180 $123 
RSUs1,128 1,028 
ESPP purchase rights20 62 
Time-based incentive units628 723 
Total$1,956 $1,936 
v3.24.1.u1
Net Loss Per Share (Tables)
3 Months Ended
Mar. 31, 2024
Earnings Per Share [Abstract]  
Schedule of Earnings Per Share, Basic and Diluted
The following table sets forth the computation of basic and diluted net loss per share and a reconciliation of the weighted average number of shares outstanding:
Three Months Ended March 31,
20242023
Numerator:
Net loss
$(8,933)$(9,553)
Denominator:
Weighted-average common shares outstanding, basic and diluted
10,520,458 10,753,384 
Net loss per share:
Net loss per share, basic and diluted
$(0.85)$(0.89)
v3.24.1.u1
Significant Accounting Policies - Revenue Recognition - Narrative (Details) - USD ($)
$ in Thousands
3 Months Ended
Mar. 31, 2024
Mar. 31, 2023
Dec. 31, 2023
Dec. 31, 2022
Disaggregation of Revenue [Line Items]        
Sales returns reserve $ 7,335   $ 9,610 $ 3,968
Breakage Of Online Credit And Gift Cards        
Disaggregation of Revenue [Line Items]        
Revenue recognized $ 500 $ 300    
Minimum        
Disaggregation of Revenue [Line Items]        
Refund period 30 days      
Maximum        
Disaggregation of Revenue [Line Items]        
Refund period 45 days      
v3.24.1.u1
Significant Accounting Policies - Schedule Of Sales Return Reserve (Details) - USD ($)
$ in Thousands
3 Months Ended 12 Months Ended
Mar. 31, 2024
Dec. 31, 2023
Sales Return Reserve    
Balance beginning period $ 9,610 $ 3,968
Returns (25,900) (101,025)
Allowance 23,625 106,667
Balance ending period $ 7,335 $ 9,610
v3.24.1.u1
Significant Accounting Policies - Revenue Disaggregation Schedule (Details) - USD ($)
$ in Thousands
3 Months Ended
Mar. 31, 2024
Mar. 31, 2023
Disaggregation of Revenue [Line Items]    
Net sales $ 116,840 $ 120,485
U.S.    
Disaggregation of Revenue [Line Items]    
Net sales 77,138 72,626
Australia/New Zealand    
Disaggregation of Revenue [Line Items]    
Net sales 33,516 41,446
Rest of world    
Disaggregation of Revenue [Line Items]    
Net sales $ 6,186 $ 6,413
v3.24.1.u1
Significant Accounting Policies - Segment Information (Details)
3 Months Ended
Mar. 31, 2024
segment
Accounting Policies [Abstract]  
Number of operating segments 4
Number of reportable segments 1
v3.24.1.u1
Prepaid Expenses and Other Current Assets - Schedule of Prepaid, and Other Assets Disclosure (Details) - USD ($)
$ in Thousands
Mar. 31, 2024
Dec. 31, 2023
Prepaid Expense and Other Assets, Current [Abstract]    
Security deposits $ 613 $ 610
Inventory prepayments 7,000 4,982
Other 8,486 12,424
Total prepaid expenses and other current assets $ 16,099 $ 18,016
v3.24.1.u1
Property and Equipment, Net - Schedule of Property, and Equipment, Net (Details) - USD ($)
$ in Thousands
3 Months Ended
Mar. 31, 2024
Mar. 31, 2023
Dec. 31, 2023
Property, Plant and Equipment [Line Items]      
Total property and equipment $ 38,760   $ 43,658
Less: accumulated depreciation (13,684)   (16,504)
Total property and equipment, net 25,076   27,154
Depreciation and amortization expense 1,500 $ 2,500  
Furniture and fixtures      
Property, Plant and Equipment [Line Items]      
Total property and equipment 2,391   2,439
Machinery and equipment      
Property, Plant and Equipment [Line Items]      
Total property and equipment 4,486   6,008
Computer equipment and capitalized software      
Property, Plant and Equipment [Line Items]      
Total property and equipment 7,129   7,531
Leasehold improvements      
Property, Plant and Equipment [Line Items]      
Total property and equipment $ 24,754   $ 27,680
v3.24.1.u1
Goodwill - Schedule of Goodwill (Details) - USD ($)
3 Months Ended
Mar. 31, 2024
Mar. 31, 2023
Goodwill and Intangible Assets Disclosure [Abstract]    
Goodwill $ 92,123,000  
Goodwill impairment 0 $ 0
Goodwill [Roll Forward]    
Goodwill, beginning balance 94,898,000  
Changes in foreign currency translation (2,775,000)  
Goodwill, ending balance $ 92,123,000  
v3.24.1.u1
Intangible Assets - Schedule of Acquired Finite-Lived Intangible Assets (Details) - USD ($)
$ in Thousands
3 Months Ended 12 Months Ended
Mar. 31, 2024
Dec. 31, 2023
Acquired Finite-Lived Intangible Assets [Line Items]    
Total intangible assets $ 92,432 $ 105,770
Less: accumulated amortization (31,414) (41,448)
Total intangible assets, net $ 61,018 $ 64,322
Customer relationships    
Acquired Finite-Lived Intangible Assets [Line Items]    
Useful life 4 years  
Weighted Average Amortization Period 10 months 24 days 1 year 2 months 12 days
Total intangible assets $ 9,492 $ 21,640
Brands    
Acquired Finite-Lived Intangible Assets [Line Items]    
Useful life 10 years  
Weighted Average Amortization Period 6 years 8 months 12 days 6 years 10 months 24 days
Total intangible assets $ 82,837 $ 84,023
Trademarks    
Acquired Finite-Lived Intangible Assets [Line Items]    
Useful life 5 years  
Weighted Average Amortization Period 1 year 1 year 3 months 18 days
Total intangible assets $ 103 $ 107
v3.24.1.u1
Intangible Assets - Narrative (Details) - USD ($)
$ in Millions
3 Months Ended
Mar. 31, 2024
Mar. 31, 2023
Goodwill and Intangible Assets Disclosure [Abstract]    
Amortization expense $ 2.8 $ 3.0
v3.24.1.u1
Intangible Assets - Schedule of Finite-Lived Intangible Assets, Future Amortization Expense (Details) - USD ($)
$ in Thousands
Mar. 31, 2024
Dec. 31, 2023
Goodwill and Intangible Assets Disclosure [Abstract]    
Remainder of 2024 $ 7,570  
2025 9,430  
2026 8,612  
2027 8,284  
2028 7,451  
Thereafter 19,671  
Total intangible assets, net $ 61,018 $ 64,322
v3.24.1.u1
Debt - Senior Secured Credit Facility (Details) - USD ($)
3 Months Ended
Sep. 24, 2021
Mar. 31, 2024
Mar. 31, 2023
Debt Instrument [Line Items]      
Proceeds from line of credit, net of issuance costs   $ 16,500,000 $ 0
Repayment of line of credit   6,000,000 10,000,000
Interest expense   2,300,000 $ 2,900,000
Line of credit      
Debt Instrument [Line Items]      
Outstanding letters of credit   1,300,000  
Senior Secured Credit Facility      
Debt Instrument [Line Items]      
Net leverage ratio (greater than) 3.50    
Fixed charge coverage ratio, maximum 1.25    
Senior Secured Credit Facility | Leverage Ratio Exceeds 2.75      
Debt Instrument [Line Items]      
Net leverage ratio (greater than) 2.75    
Percent of excess cash flow 50.00%    
Senior Secured Credit Facility | Leverage Ratio Greater Than Or Equal 2.25      
Debt Instrument [Line Items]      
Net leverage ratio (greater than) 2.25    
Percent of excess cash flow 25.00%    
Senior Secured Credit Facility | Term loan      
Debt Instrument [Line Items]      
Face amount $ 100,000,000    
Additional borrowing capacity (up to) $ 50,000,000    
Debt instrument, term 5 years    
Amortized annual payments percentage, year one 5.00%    
Amortized annual payments percentage, year two 5.00%    
Amortized annual payments percentage, year three 7.50%    
Amortized annual payments percentage, year four 7.50%    
Amortized annual payments percentage, year five 10.00%    
Net leverage ratio (greater than) 2.75    
Basis spread on variable rate 3.25%    
Senior Secured Credit Facility | Line of credit | Revolving credit facility      
Debt Instrument [Line Items]      
Maximum borrowing capacity $ 50,000,000    
Debt instrument, term 5 years    
Net leverage ratio (greater than) 2.75    
Proceeds from line of credit, net of issuance costs   16,500,000  
Repayment of line of credit   $ 6,000,000  
Senior Secured Credit Facility | Line of credit | Revolving credit facility | Minimum      
Debt Instrument [Line Items]      
Unused amounts fee under the revolver, percent 0.25%    
Senior Secured Credit Facility | Line of credit | Revolving credit facility | Maximum      
Debt Instrument [Line Items]      
Unused amounts fee under the revolver, percent 0.35%    
Senior Secured Credit Facility | Line of credit | Revolving credit facility | SOFR      
Debt Instrument [Line Items]      
Basis spread on variable rate 3.25%    
Interest rate for borrowings   8.44%  
v3.24.1.u1
Debt - Schedule of Outstanding Debt (Details) - USD ($)
$ in Thousands
Mar. 31, 2024
Dec. 31, 2023
Debt Instrument [Line Items]    
Capitalized debt issuance costs $ (949) $ (1,056)
Total debt 103,551 93,394
Less: current portion (4,725) (3,300)
Total long-term debt 98,826 90,094
Term loan    
Debt Instrument [Line Items]    
Long-term debt, gross 94,000 94,450
Revolving credit facility    
Debt Instrument [Line Items]    
Long-term debt, gross $ 10,500 $ 0
v3.24.1.u1
Leases - Narrative (Details)
3 Months Ended
Mar. 31, 2024
Minimum  
Lessee, Lease, Description [Line Items]  
Remaining lease term 1 year
Extension options 6 months
Maximum  
Lessee, Lease, Description [Line Items]  
Remaining lease term 9 years
Extension options 3 years
v3.24.1.u1
Leases - Operating Lease Costs (Details) - USD ($)
$ in Thousands
3 Months Ended
Mar. 31, 2024
Mar. 31, 2023
Leases [Abstract]    
Operating lease costs $ 2,648 $ 2,350
Variable lease costs 311 190
Short-term lease costs 84 94
Total lease costs $ 3,043 $ 2,634
v3.24.1.u1
Leases - Supplemental Cash Flow Information (Details) - USD ($)
$ in Thousands
3 Months Ended
Mar. 31, 2024
Mar. 31, 2023
Leases [Abstract]    
Cash paid for operating lease liabilities $ 2,577 $ 2,185
Operating lease right-of-use assets obtained in exchange for new operating lease liabilities $ 5,627 $ 4,360
v3.24.1.u1
Leases - Other Information Relating To The Company’s Operating Leases (Details)
Mar. 31, 2024
Dec. 31, 2023
Leases [Abstract]    
Weighted-average remaining lease term 6 years 2 months 12 days 6 years 4 months 24 days
Weighted-average discount rate 5.50% 5.10%
v3.24.1.u1
Leases - Operating Lease Maturity (Details) - USD ($)
$ in Thousands
Mar. 31, 2024
Dec. 31, 2023
Leases [Abstract]    
Remainder of 2024 $ 7,682  
2025 10,082  
2026 8,480  
2027 6,875  
2028 5,879  
Thereafter 14,691  
Total remaining lease payments 53,689  
Less: imputed interest 8,293  
Total operating lease liabilities 45,396  
Less: current portion (8,020) $ (7,510)
Long-term operating lease liabilities $ 37,376 $ 35,344
v3.24.1.u1
Income Taxes (Details) - USD ($)
$ in Thousands
3 Months Ended
Mar. 31, 2024
Mar. 31, 2023
Income Tax Disclosure [Abstract]    
Loss before income taxes $ (8,914) $ (10,436)
(Provision for) benefit from income taxes $ (19) $ 883
Effective tax rate 0.20% (8.50%)
v3.24.1.u1
Accrued Liabilities - Schedule of Accrued Liabilities (Details) - USD ($)
$ in Thousands
Mar. 31, 2024
Dec. 31, 2023
Payables and Accruals [Abstract]    
Accrued salaries and other benefits $ 8,226 $ 8,428
Accrued freight costs 3,657 3,976
Sales tax payable 3,387 4,955
Accrued marketing costs 4,075 2,885
Accrued professional services 767 909
Other accrued liabilities 3,583 4,070
Total accrued liabilities $ 23,695 $ 25,223
v3.24.1.u1
Deferred Revenue (Details) - USD ($)
$ in Thousands
Mar. 31, 2024
Dec. 31, 2023
Disaggregation of Revenue [Line Items]    
Total deferred revenue $ 14,991 $ 11,782
Gift cards    
Disaggregation of Revenue [Line Items]    
Total deferred revenue 11,005 11,303
Other    
Disaggregation of Revenue [Line Items]    
Total deferred revenue $ 3,986 $ 479
v3.24.1.u1
Equity-based Compensation - Narrative (Details)
$ / shares in Units, $ in Millions
1 Months Ended 3 Months Ended 12 Months Ended 15 Months Ended 24 Months Ended
Sep. 29, 2023
Sep. 30, 2021
shares
Sep. 30, 2023
segment
$ / shares
shares
Sep. 30, 2021
shares
Mar. 31, 2024
USD ($)
$ / shares
shares
Dec. 31, 2018
shares
Mar. 31, 2022
Mar. 31, 2024
USD ($)
$ / shares
shares
Dec. 31, 2023
$ / shares
May 30, 2023
shares
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Reverse stock split 0.0833 0.0833                
Granted (in shares)         0          
Weighted average exercise price (in dollars per share) | $ / shares         $ 81.47     $ 81.47 $ 81.47  
Number of options vested (in shares)         25,398          
Options granted (in shares)         0          
Unrecognized compensation cost | $         $ 1.1     $ 1.1    
Stock options                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Expiration period     10 years 10 years            
Granted (in shares)     416,667              
Number of tranches | segment     4              
Weighted average exercise price (in dollars per share) | $ / shares     $ 109.27              
Requisite service period     5 years 6 months              
Weighted average period (in years)         4 years 10 months 24 days          
RSUs                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Weighted average period (in years)         1 year 8 months 12 days          
Vesting period             4 years 3 years    
Total unrecognized compensation cost | $         $ 7.2     $ 7.2    
Time-based incentive units                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Unrecognized compensation cost | $         $ 1.1     $ 1.1    
Weighted average period (in years)         8 months 12 days          
Vesting period           4 years        
2021 Omnibus Incentive Plan                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Number of shares reserved for issuance (in shares)   408,355   408,355 1,456,396     1,456,396   833,333
Annual increase of shares authorized for issuance (percent)       1.00%            
2021 Omnibus Incentive Plan | Stock options                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Unrecognized compensation cost | $         $ 0.6     $ 0.6    
Weighted average period (in years)         1 year 3 months 18 days          
2021 Employee Stock Purchase Plan | ESPP purchase rights                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Number of shares reserved for issuance (in shares)   102,088   102,088 316,797     316,797    
Annual increase of shares authorized for issuance (percent)       1.00%            
Offering period       6 months            
Percentage on share price issued       85.00%            
2018 Stock and Incentive Compensation Plan | Incentive Units                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Number of shares reserved for issuance (in shares)           16,475,735        
v3.24.1.u1
Equity-based Compensation - Stock Options (Details) - USD ($)
$ / shares in Units, $ in Thousands
3 Months Ended 12 Months Ended
Mar. 31, 2024
Dec. 31, 2023
Number of Options    
Beginning balance (in shares) 39,820 39,820
Granted (in shares) 0  
Exercised (in shares) 0  
Forfeited/Repurchased (in shares) 0  
Ending balance (in shares) 39,820 39,820
Number of options vested (in shares) 25,398  
Weighted Average Exercise Price    
Beginning balance (in dollars per share) $ 81.47  
Granted (in dollars per share) 0  
Exercised (in dollars per share) $ 0  
Forfeited/Repurchased (in dollars per share) 0  
Ending balance (in dollars per share) $ 81.47 $ 81.47
Weighted Average Exercise Price Vested (in dollars per share) $ 82.01  
Weighted Average Remaining Contractual Term (years) 7 years 9 months 21 days 8 years 21 days
Weighted Average Remaining Contractual Term, Vested 7 years 9 months 21 days  
Aggregate Intrinsic Value $ 0 $ 0
Aggregate Intrinsic Value, Vested $ 0  
v3.24.1.u1
Equity-based Compensation - Restricted Stock Units (Details) - RSUs
3 Months Ended
Mar. 31, 2024
$ / shares
shares
Number of Shares  
Beginning balance (in shares) | shares 578,913
Granted (in shares) | shares 37,800
Vested (in shares) | shares (26,742)
Forfeited/Repurchased (in shares) | shares (10,711)
Ending balance (in shares) | shares 579,260
Weighted Average Grant Date Fair Value  
Beginning balance (in dollars per share) | $ / shares $ 15.67
Granted (in dollars per share) | $ / shares 8.05
Vested (in dollars per share) | $ / shares 31.73
Forfeited/Repurchased (in dollars per share) | $ / shares 22.23
Ending balance (in dollars per share) | $ / shares $ 14.32
v3.24.1.u1
Equity-based Compensation - Incentive Units (Details) - Time-based incentive units - USD ($)
$ / shares in Units, $ in Thousands
3 Months Ended
Mar. 31, 2024
Dec. 31, 2023
Number of Units    
Beginning balance (in shares) 1,360,067  
Granted (in shares) 0  
Vested (in shares) (472,253)  
Forfeited/Repurchased (in shares) 0  
Ending balance (in shares) 887,814  
Number of Units Vested (in shares) 8,333,472  
Weighted Average Grant Date Fair Value    
Beginning balance (in dollars per share) $ 1.50  
Granted (in dollars per share) 0  
Vested (in dollars per share) 1.41  
Forfeited/Repurchased (in dollars per share) 0  
Ending balance (in dollars per share) 1.54  
Weighted Average Participation Threshold    
Beginning of the period (in dollars per share) 20.01  
Granted (in dollars per share) 0  
Vested (in dollars per share) 17.93  
Forfeited/Repurchased (in dollars per share) 0  
End of the period (in dollars per share) $ 21.12  
Aggregate Intrinsic Value    
Aggregate Intrinsic Value $ 0 $ 0
v3.24.1.u1
Equity-based Compensation - Equity-based Compensation Expense (Details) - USD ($)
$ in Thousands
3 Months Ended
Mar. 31, 2024
Mar. 31, 2023
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Equity-based compensation expense $ 1,956 $ 1,936
Stock options    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Equity-based compensation expense 180 123
RSUs    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Equity-based compensation expense 1,128 1,028
ESPP purchase rights    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Equity-based compensation expense 20 62
Time-based incentive units    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Equity-based compensation expense $ 628 $ 723
v3.24.1.u1
Stockholders’ Equity (Details)
3 Months Ended
Sep. 29, 2023
Sep. 30, 2021
Mar. 31, 2024
USD ($)
class_of_common_stock
vote
$ / shares
shares
Dec. 31, 2023
USD ($)
$ / shares
shares
May 25, 2023
USD ($)
Equity [Abstract]          
Preferred stock, shares authorized (in shares)     50,000,000 50,000,000  
Preferred stock par value (in dollars per share) | $ / shares     $ 0.001 $ 0.001  
Preferred stock, shares issued (in shares)     0 0  
Preferred stock, shares outstanding (in shares)     0 0  
Number of classes of common stock | class_of_common_stock     1    
Common stock, shares authorized (in shares)     500,000,000 500,000,000  
Common stock par value (in dollars per share) | $ / shares     $ 0.001 $ 0.001  
Common stock, number of votes per share | vote     1    
Reverse stock split 0.0833 0.0833      
Stock repurchase program, authorized amount | $         $ 2,000,000
Additional authorized amount to be repurchased | $       $ 3,000,000  
Repurchase of shares (in shares)     113,959    
Repurchase of shares, value | $     $ 1,063,000    
Average share price (in dollars per share) | $ / shares     $ 10.06    
v3.24.1.u1
Net Loss Per Share - Schedule of Earnings Per Share, Basic and Diluted (Details) - USD ($)
$ / shares in Units, $ in Thousands
3 Months Ended
Mar. 31, 2024
Mar. 31, 2023
Numerator:    
Net loss $ (8,933) $ (9,553)
Denominator:    
Weighted-average common shares outstanding, basic (in shares) [1] 10,520,458 10,753,384
Weighted-average common shares outstanding, diluted (in shares) [1] 10,520,458 10,753,384
Net loss per share:    
Net loss per share, basic (in dollars per share) [1] $ (0.85) $ (0.89)
Net loss per share, diluted (in dollars per share) [1] $ (0.85) $ (0.89)
[1] Amounts for the three months ended March 31, 2023, adjusted for the one-for-12 Reverse Stock Split. Refer to Note 13, “Stockholders’ Equity.”
v3.24.1.u1
Net Loss Per Share - Narrative (Details) - shares
3 Months Ended
Mar. 31, 2024
Mar. 31, 2023
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Potentially dilutive securities (in shares) 217,355 127,974
RSUs    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Effect of dilutive securities (in shares) 0 0
v3.24.1.u1
Subsequent Events (Details) - Revolving credit facility - New Senior Secured Credit Facility - Line of credit - Subsequent Event
$ in Millions
Apr. 11, 2024
USD ($)
Subsequent Event [Line Items]  
Drawn on the revolving credit facility $ 8.0
Interest rate for borrowings 8.69%

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