Troika Media Group Named Agency of Record for Real Estate Crypto Finance Innovator Balcony DAO
25 Februar 2022 - 2:43PM
via NewMediaWire -- Troika Media Group, Inc.
(Nasdaq:TRKA) ("TMG" or "Company"), a brand consultancy and
marketing innovations company that provides integrated branding and
marketing solutions for global brands, announced that it has
been named agency of record for innovative real estate
technology and crypto finance firm Balcony DAO, whose suite of
solutions are designed to merge the best attributes of real estate
and cryptothrough Real Estate NFTs (reNFTs) that enable
participants to share the value of a real estate project
with more stakeholders via Web 3.0.
Balcony DAO is a first of its kind real estate
NFT investment platform and community that provides access to “real
world real estate”, entirely on the blockchain. Balcony
not only delivers direct investment in real estate to
crypto-natives, but also increases yield by blending the best
attributes of web3 and traditional real estate.
Troika Media Group’s Web3 Creative Consultancy,
Troika Labs, will handle NFT Creative Strategy, Web3 Community
Management, and 360 digital marketing on behalf of Balcony DAO. The
Troika Labs team will leverage its expertise and knowledge of
Web3 NFTs to build brand value, maximize engagement and broaden
recognition of the Balcony DAO brand.
“Real Estate and NFTs are both Non-Fungible,
making reNFTs the clear, ideal tech to digitize the real estate
ecosystem, ” said John Belitsky, Co-Founder of Balcony DAO.
“ Troika Labs stood out with their strategy, creative approach
and enthusiasm for this emerging market. The team at Troika Labs
understood our goals and their performance across other brands made
our decision easy. We look forward to working together and
fulfilling our vision of making Balcony DAO a leading player in the
market.”
“Our goal at Troika Labs is to partner with
game-changing companies who have a true opportunity to lead their
industry when it comes to NFT and Web3 innovation,” said Gregg
Lester, Chief Digital Officer of Troika Labs. “We are
very impressed with the Balcony DAO leadership team and vision, and
are excited to work with them to show the world how NFTs can be
applied to the world of Real Estate in a way that creates
everlasting innovation in the industry.”
About Troika Media GroupTroika Media
Group is an end-to-end brand solutions company that creates both
near-term and long-term value for global brands in entertainment,
sports and consumer products. Applying emerging technology, data
science, and world-class creative, TMG helps brands deepen
engagement with audiences and fans throughout the consumer journey
and builds brand equity. Clients include Apple, Hulu, Riot Games,
Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn
Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo
and Coca-Cola. For more information,
visit www.thetmgrp.com
About Troika LabsTroika Labs is a Web3
Creative Consultancy that helps brands better engage with their
fans via a business focused NFT strategy. Troika Labs offers
NFT Strategic Consulting, Web3 Community Management and Building,
NFT Creative Services and Web3 360 Digital Marketing. Applying
emerging technology, data science, and world-class creative, Troika
Labs helps brands deepen engagement with audiences and fans
throughout the consumer journey and builds brand
equity. For more information,
visit www.troikalabs.io.
Forward-Looking StatementsCertain
statements in this press release that are not historical facts are
forward-looking statements that reflect management's current
expectations, assumptions, and estimates of future performance and
economic conditions, and involve risks and uncertainties that could
cause actual results to differ materially from those anticipated by
the statements made herein. Forward-looking statements are
generally identifiable by the use of forward-looking terminology
such as "believe," "expects," "may," "looks to," "will," "should,"
"plan," "intend," "on condition," "target," "see," "potential,"
"estimates," "preliminary," or "anticipates" or the negative
thereof or comparable terminology, or by discussion of strategy or
goals or other future events, circumstances, or effects. Moreover,
forward-looking statements in this release include, but are not
limited to, the impact of the current COVID-19 pandemic, which may
limit access to the Company's facilities, customers, management,
support staff, and professional advisors, and to develop and
deliver advanced voice and data communications systems, demand for
the Company's products and services, economic conditions in the
U.S. and worldwide, and the Company's ability to recruit and retain
management, technical, and sales personnel. Further information
relating to factors that may impact the Company's results and
forward-looking statements are disclosed in the Company's filings
with the SEC. The forward-looking statements contained in this
press release are made as of the date of this press release, and
the Company disclaims any intention or obligation, other than
imposed by law, to update or revise any forward-looking statements,
whether as a result of new information, future events, or
otherwise.
Contact:
Troika Media GroupKevin
Aratari kevin@troikamedia.com
Troika LabsGregg
Lesterglester@troikalabs.io
Investor RelationsTraDigital IRKevin
McGrath+1-646-418-7002kevin@tradigitalir.com
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