Safety Shot Appoints New CFO Danielle De Rosa
27 Februar 2024 - 2:38PM
Safety Shot, Inc. (Nasdaq: SHOT)
today announced it has appointed Danielle De Rosa as its new Chief
Financial Officer effective March 1, 2024. Ms. Rosa is a
multifaceted, analytical, and results-driven professional with more
than 25 years of experience in all aspects of financial services
and operational functions including serving as a public company
CFO.
“With the national launch of our highly
anticipated functional beverage, Safety Shot, our revenue and
operations structure are changing rapidly. We’re bringing Danielle
on board to benefit from her strategic and diligent approach to
managing growth, cash flow, inventory, and operations. She’s
successfully managed growing teams and assets at public and private
companies. We’re pleased to welcome her aboard,” stated Safety Shot
CEO, Brian John.
Ms. De Rosa served as CFO of VirTra where she
was responsible for all operations and finance functions including
managing over 50 staff members. Prior, she was Senior Finance
Officer at Common Spirit, a healthcare organization where she
managed finances for over 150 hospitals. As CFO of Lorts
Manufacturing, she optimized cash flow, supply chain, and
logistics. Ms. De Rosa has a BS in accounting and Master of
Business Management from the University of Phoenix, and she has
attended the Harvard Leadership Program.
Ms. De Rosa replaces Markita Russell, who will
return to her roll as Controller of Safety Shot and of SRM
Entertainment, a spin-out of Safety Shot (formerly Jupiter
Wellness).
Safety Shot plans to move its corporate
headquarters from Jupiter, Florida, to Scottsdale, Arizona in
proximity to its major production and distribution centers, as well
as key members of its C-suite.
About Safety Shot
Safety Shot, a wellness and functional beverage
company, is set to launch Safety Shot, the first patented wellness
beverage on Earth that helps people feel better faster by reducing
blood alcohol content, boosting clarity and overall mood. Safety
Shot has been available for retail purchase in the first week of
December 2023 at www.DrinkSafetyShot.com and www.Amazon.com. The
Company plans to launch business-to-business sales of Safety Shot
to distributors, retailers, restaurants, and bars in the first
quarter of 2024. Safety Shot recently announced it plans to spin
off legacy assets from its Jupiter Wellness business to unlock
value for shareholders.
Forward Looking Statements
This communication contains forward-looking
statements regarding Safety Shot, including, the anticipated timing
of studies and the results and benefits thereof. You can generally
identify forward-looking statements by the use of forward-looking
terminology such as “anticipate,” “believe,” “continue,” “could,”
“estimate,” “expect,” “explore,” “evaluate,” “intend,” “may,”
“might,” “plan,” “potential,” “predict,” “project,” “seek,”
“should,” or “will,” or the negative thereof or other variations
thereon or comparable terminology. These forward-looking statements
are based on each of the Company’s current plans, objectives,
estimates, expectations, and intentions and inherently involve
significant risks and uncertainties, many of which are beyond
Safety Shot’s control. Actual results and the timing of events
could differ materially from those anticipated in such
forward-looking statements as a result of these risks and
uncertainties and other risks and uncertainties affecting Safety
Shot and, including those described from time to time under the
caption “Risk Factors” and elsewhere in Safety Shot’s Securities
and Exchange Commission (SEC) filings and reports, including Safety
Shot’s Annual Report on Form 10-K for the year ended December 31,
2023 and future filings and reports by Safety Shot. Moreover, other
risks and uncertainties of which the combined company is not
currently aware may also affect each of the companies’
forward-looking statements and may cause actual results and the
timing of events to differ materially from those anticipated.
Investors are cautioned that forward-looking statements are not
guarantees of future performance. The forward-looking statements
made in this communication are made only as of the date hereof or
as of the dates indicated in the forward-looking statements and
reflect the views stated therein with respect to future events at
such dates, even if they are subsequently made available by Safety
Shot on its website or otherwise. Safety Shot undertakes no
obligation to update or supplement any forward-looking statements
to reflect actual results, new information, future events, changes
in its expectations or other circumstances that exist after the
date as of which the forward-looking statements were made.
Investor Contact: Phone:
561-244-7100Email: investors@drinksafetyshot.com
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