Partnership to promote children’s literacy
in the U.S.
Campaign will be supported by a $25,000
donation from Sinclair
Sinclair Inc. (Nasdaq: SBGI) today announced a partnership with
Reading Is Fundamental (RIF), the nation’s leading children’s
literacy nonprofit, to launch Sinclair Cares: Supporting
Children’s Literacy.
The nationwide campaign seeks to create awareness around
children’s literacy challenges and help get books into the hands of
children across the U.S. through a virtual book drive. The
Sinclair Cares: Supporting Children’s Literacy campaign will
run throughout March, National Reading Month.
One in three children entering kindergarten lack the basic
skills they need to learn to read, and two-thirds of U.S fourth
graders do not read at grade level*.
Since 1966, Reading Is Fundamental (RIF), has provided nearly
430 million books and reading resources to over 160 million
children. RIF is committed to inspiring the joy of reading in order
to create more motivated and engaged readers, and ultimately
putting children on a path to reading proficiency. RIF partners
with educators, families, and literacy advocates to bring books and
reading resources to children in the communities that need them the
most—and in the process, creates new generations of lifelong
readers.
As part of the campaign, Sinclair Cares: Supporting
Children’s Literacy will feature a virtual book drive whereby
viewers nationwide can support the campaign.
Research validates RIF’s model of impact that giving children
choice and access to own new, age-appropriate books is positively
tied to improved reading behaviors, writing performance, language
development, and academic performance in other subjects. Sixty-one
percent of U.S. children living at or below the poverty line have
no books at home**. A $4 donation can help get a new book to a
child in the nation’s most under-resourced communities.
The Sinclair Cares: Supporting Children’s Literacy
campaign will be supported through public service campaigns across
Sinclair’s television stations.
In partnership with RIF, Sinclair will produce content to air
throughout March, and Sinclair will also produce a 30-minute
special to raise awareness around the issue. The special will focus
on the state of children’s literacy in the U.S., with interviews
from RIF executives, literacy experts, educators and local
students, and will air on Sinclair’s television stations March
21-31. The stations will also stream a 60-minute version of the
special on their respective websites.
In early March, on-air talent from Sinclair’s local stations
will be reading to students in schools and libraries in their
respective markets in support of Read Across America.
In addition, the Sinclair Cares: Supporting Children’s
Literacy campaign will also be supported by a $25,000 donation
from Sinclair.
“A recent study conducted by the National Institute for Literacy
found that twenty percent of Americans read below the level needed
to earn a living wage. Our goal is to help ensure all children can
become proficient readers, improving their future, and helping them
to reach their full potential,” said Rob Weisbord, Chief Operating
Officer and President of Local Media.
“National Reading Month is the perfect time to partner with
Sinclair in creating greater awareness for the need to get new
books into the hands of children in communities across the country.
Twenty-five million children in the U.S. cannot read proficiently,”
said Alicia Levi, President & CEO of RIF, “which prevents them
from achieving success in school, participating in all areas of
life, and realizing their dreams. RIF is thrilled to be partnering
with Sinclair to help us connect more children to the joy of
reading—and build a foundation for lifelong opportunity.”
For more information on Sinclair Cares: Supporting Children’s
Literacy or to make a donation to the virtual book fair, please
visit https://sinclaircares.com/.
*National Assessment of Educational Progress scores (2022)
**National Center for Educational Statistics
About Sinclair Cares:
Sinclair Cares utilizes the strength of Sinclair Inc’s
properties to uplift organizations and inspire audiences and
employees to make a positive impact in their communities. A
company-wide initiative, Sinclair Cares mobilizes Sinclair’s assets
to support various community and charitable endeavors through
financial assistance, volunteerism and raising awareness of
important topics through Sinclair’s media platforms. Recent
partnerships include National Diaper Bank Network, NAMI, Feeding
America, Disabled American Veterans (DAV), The American Red Cross
and The Salvation Army.
About Sinclair:
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and
a leading provider of local news and sports. The Company owns,
operates and/or provides services to 185 television stations in 86
markets affiliated with all the major broadcast networks; owns
Tennis Channel and multicast networks Comet, CHARGE! and TBD. and
The Nest; and owns and provides services to 21 regional sports
network brands. Sinclair’s content is delivered via multiple
platforms, including over-the-air, multi-channel video program
distributors, and the nation’s largest streaming aggregator of
local news content, NewsON. The Company regularly uses its website
as a key source of Company information which can be accessed at
www.sbgi.net.
About Reading Is Fundamental:
Reading Is Fundamental (RIF) is committed to creating a nation
of lifelong readers by inspiring the joy of reading among all
children, putting them on the path to becoming skilled readers. We
provide free, high-quality content to engage children, educators,
families, and literacy advocates in the solution to the U.S.
literacy crisis—so that every child has the fundamentals for
success. As the nation’s leading children’s literacy nonprofit, RIF
has provided nearly 430 million books and reading resources to over
160 million children since 1966, impacting generations of children.
Explore our results and learn more about partnering with us at
www.RIF.org.
Category: General
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240304641040/en/
Sinclair: Jessica Bellucci, jbellucci-c@sbgtv.com Reading Is
Fundamental: Jodi Rubin, JRubin@RIF.org
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