Perion Integrates Amazon Publisher Services (APS) Through the Vidazoo Platform to Expand Reach of High-Quality Demand to More Publishers
17 Januar 2024 - 1:00PM
Business Wire
The Vidazoo platform leverages APS’s unified
auction to remove friction for publishers, provide demand through a
server-to-server marketplace, reduce page load latency and improve
user experience
Perion Network Ltd. (NASDAQ and TASE: PERI),
connecting advertisers with consumers through technology across all
major digital channels, announced today that it integrated its
Vidazoo video monetization platform with Amazon Publisher Services
(APS).
The integration includes two prominent APS services:
- Transparent Ad Marketplace (TAM) - which enables
Vidazoo to attract more publishers to its smart video monetization
platform, forming direct integrations with publishers using a
single server-to-server call.
- Unified Ad Marketplace (UAM) - which enables multiple
publisher connections through a unified service, a single
integration and a reporting dashboard, enabling more publishers
access to Vidazoo’s valuable demand.
Both of these industry-leading services will now enable
APS-connected publishers to easily integrate and collaborate with
the Vidazoo video platform. By doing so, Vidazoo will be poised to
tap into a significant volume of premium demand from leading
advertisers. Both APS and Vidazoo are committed to offering
publishers complete transparency, control and brand safety, which
this integration makes possible, all supported by Amazon Publisher
Services’ scalable and efficient cloud infrastructure.
“Vidazoo platform is a central part of Perion’s diversified
offering. This collaboration with Amazon Publisher Services will
enable us to significantly advance our mission of working with the
industry’s leading publishers and connecting them with premium
advertisers,” said Tal Jacobson, CEO of Perion. “Today’s consumers
demand lightning-fast page loads and virtually no latency.
Connecting publishers via a single call, will bring satisfaction to
users and improved performance and ROI lift to brands”.
“Vidazoo's recent integration of Amazon Publisher Services will
help increase demand among APS-connected publishers, across both
our Transparent Ad and Unified Ad Marketplaces. In addition to
their robust display capabilities, Vidazoo's expertise in digital
video, which spans diverse creative formats, will further enhance
users' online experience and resulting publisher monetization.”
said Bryan Everett, Global Head of Third-Party Demand, Amazon
Publisher Services (APS).
The Vidazoo platform enhances publisher returns through advanced
ad impressions, user engagement and revenue strategies. Vidazoo's
unique video and display technology stack, alongside dedicated
in-house teams for development, ad-ops and demand, positions it as
a top-tier global monetization platform. As part of Perion, Vidazoo
has expanded its reach and capabilities, continuously innovating
across web and mobile. Perion is committed to driving the future of
digital advertising with every impression.
About Perion Network Ltd.
Perion connects advertisers with consumers through technology
across all major digital channels. These channels converge at
Perion’s intelligent HUB (iHUB), which connects the company’s
demand and supply assets, providing significant benefits to brands
and publishers. For more information, visit Perion's website at
www.perion.com.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will,” “believe,” “expect,” “intend,” “plan,” “should,”
“estimate” and similar expressions are intended to identify
forward-looking statements. Such statements reflect the current
views, assumptions and expectations of Perion with respect to
future events and are subject to risks and uncertainties. Many
factors could cause the actual results, performance or achievements
of Perion to be materially different from any future results,
performance or achievements that may be expressed or implied by
such forward-looking statements, or financial information,
including, but not limited to, the current war between Israel and
Hamas and any worsening of the situation in Israel such as further
mobilizations, the failure to realize the anticipated benefits of
companies and businesses we acquired and may acquire in the future,
risks entailed in integrating the companies and businesses we
acquire, including employee retention and customer acceptance; the
risk that such transactions will divert management and other
resources from the ongoing operations of the business or otherwise
disrupt the conduct of those businesses, potential litigation
associated with such transactions, and general risks associated
with the business of Perion including intense and frequent changes
in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers, data
breaches, cyber-attacks and other similar incidents, unpredictable
sales cycles, competitive pressures, market acceptance of new
products, changes in applicable laws and regulations as well as
industry self-regulation, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by
Perion with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2022 filed with the SEC on March 15, 2023. Perion does
not assume any obligation to update these forward-looking
statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20240117719362/en/
Perion Network Ltd. Dudi Musler, VP of Investor Relations +972
(54) 7876785 dudim@perion.com
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