ATLANTA, Feb. 13,
2024 /PRNewswire/ -- VOLO Events Agency (VOLO), a
leading producer of experiential marketing and live events for
global brands, has won the best Event Technology award at the
BizBash 11th Annual Event Experience Awards. The award recognizes
the outstanding use of technology to create an immersive and
engaging event experience for PacBio (NASDAQ: PACB) a pioneering
leader in the Biotechnology industry. The product launch at AEG's
NOVO theater in Los Angeles announced two new genomic
sequencing systems, Onso™ and Revio™.
VOLO Events Agency wins coveted industry
award
In keeping with the PacBio reputation as a technological leader,
the CEO wanted to emulate the interactive technique featured in
"The Minority Report" movie – using interactive hand/body-gestures
to control visual imagery in real-time. VOLO's team developed not
only an invisible digital avatar that delivered this special
effect, but also integrated virtual and physical kinetic movement
systems on stage. The live control of these objects, linking their
attributes gave the producer the ability to continue movement from
on screen behind talent and then extend it over the audience.
"My job is to push the team beyond their comfort zone, so we
can redefine who we are and how we connect with our customers.
We partnered with premier experiential agency
VOLO, not just for production expertise but also for
innovative ideas, strategy, with lightning speed and incredible
attention to detail." – Christian
Henry, President and Chief Executive Officer of PacBio.
The tech created a nouveau immersive audience engagement with
enhanced content and impact. The system was designed to boost
interactivity, providing the CEO with superior control over various
presentation elements effectively introducing and promoting the
company's groundbreaking genomic sequencing products.
Additionally, it sought to showcase the PacBio commitment to
innovation and cutting-edge solutions, as advanced technologies
like Microsoft Azure Kinect motion-tracking cameras and Unreal
Engine 5 were integrated. Far from traditional formats, this
avant-garde theatrical technology sensitized the audience, creating
a vulnerable ground, delivering an impressive launch event.
Adam Levine and his
Grammy-winning band Maroon 5 captivated the audience with an
electrifying performance, further engaging the audience in a
relationship-building four-hour event. The launch not only
surpassed the PacBio expansive vision, but with integrated
technology and deep roots in the music industry, VOLO's perceptive
expertise helped the client achieve an incredible measurable
ROI. The 1200 attendees not only enjoyed the immersive
experience, but amplified the impact on social media, expanding the
effect beyond the walls of the NOVO theater. Within 60 days
after the event, PacBio announced that it received record orders
for Revio systems, making it the most successful product
announcement in PacBio history.
"We are honored to receive this award from BizBash, a
prestigious recognition in our industry. I couldn't be prouder of
our work and team, who delivered an exceptional product launch
event for PacBio and their customers. We are grateful to PacBio for
trusting us with their largest event to date that showcased their
industry leadership and innovation in gene sequencing
technology" said Charles Marto,
President and CEO of VOLO.
The BizBash Awards honor the most outstanding events, venues,
suppliers, and professionals across North
America. Winners were selected by an advisory board of
industry experts, who evaluated more than 500 submissions based on
creativity, innovation, execution, impact, and results.
About VOLO
VOLO Events Agency produces live events and experiential
marketing for global brands. They specialize in creating immersive
brand experiences, celebrity entertainment events and television
programming. With offices in Atlanta, Las
Vegas and Orlando, VOLO's
team has worked with companies including Tesla, Delta, Hanwha,
Amgen, McAfee, McDonalds and Apple. Visit www.voloevents.com.
https://voloevents.com/projects/product-launch-event-pacbio-los-angeles/
https://voloevents.com/experiential-marketing-videos/
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SOURCE VOLO Events Agency