OPTIMIZERx Completes Capital Funding Transaction to Support Growth Plans
10 September 2008 - 2:05PM
Marketwired
OPTIMIZERx Corporation (PINKSHEETS: OPRX) announced today that it
has completed a $3.5 million corporate financing transaction to
further support its growth plans of www.OPTIMIZERx.com and to
accelerate the rollout of its marketing platforms, including the
recently introduced OFFERx(TM) and the soon to be launched
ADHERxE(TM) platforms.
The transaction was completed between the Company and the Vicis
Capital Master Fund. The financing was placed by Midtown Partners
& Co., LLC (www.midtownpartners.com), a FINRA member & SIPC
Broker/Dealer.
OFFERx(TM) provides a single, turn-key platform to allow more
pharmaceutical and healthcare companies to develop, test and expand
superior patient savings and support programs on a faster and more
cost-effective basis.
The company's upcoming launch of ADHERxE(TM) will also provide
turn-key solutions to address the pharmaceutical industry's number
one challenge: helping patients stay on their medicines longer.
The ADHERxE(TM) platform will soon allow leading Rx brands to
turn their patient offers into powerful compliance programs that
include surveying patient results each month in exchange for
re-activation of their co-pay card. This program allows the brand
to regularly engage the patient and helps minimize any barriers on
maintaining treatments for important chronic therapies.
"We are very excited that we have completed this financing
transaction and now can put our full efforts into the growth of our
three solution platforms to help our clients improve patient
awareness, access and adherence. I look forward to seeing the
impact that our product line up will have in supporting our clients
growth, as well as in helping more patients better afford and stay
on their medications," says David Harrell, CEO of OPTIMIZERx.
About OPTIMIZERx Corporation
OPTIMIZERx provides unique platforms to help patients better
afford and comply to their medicines and healthcare products, while
offering pharmaceutical and healthcare companies effective ways to
expand patient awareness, access and adherence to their brands. The
Company's web-based consumer information and patient support
website, www.OPTIMIZERx.com, and its permanent subscriber base,
continues to grow each month and is quickly becoming the preferred
way to access branded prescription savings and support programs.
Additionally, OPTIMIZERx has integrated and developed peripheral
offerings and capabilities, most obviously the newly launched
OFFERx(TM) offer management system to allow more brands to
participate in promoting a new trial or co-pay program, as well as
sophisticated online behavioural re-targeting and database
marketing of brand-name pharmaceuticals, OTC medications, medical
devices, and healthcare services that provide OPTIMIZERx visitors
and subscribers the highest possible value and the best possible
medical outcome for their specific condition.
'SAFE HARBOR'
This press release contains forward-looking statements within
the definition of Section 27A of the Securities Act of 1933, as
amended and such section 21E of the Securities Act of 1934,
amended. These forward-looking statements should not be used to
make an investment decision. The words 'estimate,' 'possible' and
'seeking' and similar expressions identify forward-looking
statements, which speak only as to the date the statement was made.
The company undertakes no obligation to publicly update or revise
any forward-looking statements, whether because of new information,
future events, or otherwise. Forward-looking statements are
inherently subject to risks and uncertainties, some of which cannot
be predicted, or quantified. Future events and actual results could
differ materially from those set forth in, contemplated by, or
underlying the forward-looking statements. The risks and
uncertainties to which forward-looking statements are subject
include, but are not limited to, the effect of government
regulation, competition and other material risks.
Contact: Investor Relations First Capital Investors, Inc.
www.firstcapitalinvestors.com Email Contact 321-221-2910
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