New Fragrances Capture the Essence of
Italy's Olive Groves, Lemon Zest and Costal
Breezes
SOUTH
DEERFIELD, Mass., Jan. 27,
2025 /PRNewswire/ -- The Yankee Candle Company,
Inc., a leader in home fragrance and part of the Newell Brands
portfolio, announces the launch the Hello, Italy! Collection. The captivating, new spring
line is inspired by the charm, vibrancy, and breathtaking beauty of
Italy, bringing the spirit of the
Mediterranean into homes around the world.
From the sun-kissed beaches of Capri to Tuscany's lush landscapes, the Hello,
Italy! Collection brings the magic
of Italy's iconic destinations to
life. Each fragrance immerses you in the country's rich traditions,
culinary delights, and unforgettable scenery.
"Italy has always been top
dream vacation destination; the food, the views, and the culture
can't be beaten – so we wanted to bring those fragrances to life to
be enjoyed every day, no matter where you are." said Nick Virginio, Senior Director of Yankee Candle.
"With the Hello, Italy!
collection, we've blended the fragrances of Italy's natural wonders and culinary heritage
to bring a taste of its magic to our customers' homes. Hello,
Italy! is an invitation to savor
life's beautiful moments through the essence of Italy."
A Journey Through Fragrance
The Hello, Italy! collection combines earthy, citrusy,
and sweet fragrance notes to evoke the joy of Italian gatherings,
indulgent feasts, and picturesque adventures. Each candle's design
is adorned with elements of mystic-inspired prints, pictorial
patchwork, and ceramic-inspired textures that reflect the beauty of
Italian art and architecture.
The collection features five new fragrances, available for a
limited time only:
- Capri Glow: Bask in the summer glow of Capri's sandy
beaches with scents of sun-kissed amber, frangipani blossoms, and a
splash of citrus zest.
- Azure Sky: Aromas of fresh mango, sweet coconut cream,
and solar tuberose waft through the air, washing over you like a
gentle wave on the Positano coastline.
- Lemon Gelato: Cool down your Sicilian summer afternoon
with a delicious frozen dessert, complete with scents of icy lemon,
sweet gelato, and fizzy citrus.
- Olive & Cypress: Stroll through Tuscany's magnificent forests, surrounded by
the captivating fragrances of olive trees, rosemary, and lush
cypress.
- Pistachio Latte: Grab a quick pick-me-up at a Roman
coffee bar, where notes of pistachio, creamy coconut milk, and
sugared vanilla swirl together in a sumptuous concoction.
Sizing and Availability
The Hello, Italy! collection is available for purchase
now on YankeeCandle.com, at Yankee Candle retail locations, and
through leading retailers including Target, Meijer and Kohl's.
Sizes range from 1.3 ounces for the mini filled votives to 22
ounces for the large apothecary jar. Select fragrances are also
available in ScentPlug® refills, wax melts, small tumblers, medium
pillars, 3-wick candles, and melt cups.
To explore the full range of Yankee Candle fragrances, please
visit www.YankeeCandle.com and follow us on Instagram
(@YankeeCandle), Facebook (@YankeeCandle) and Pinterest
(@YankeeCandle).
About Yankee Candle
The Yankee Candle Company, Inc. is
an American company with a unique 50-year history of creating
evocative, mood-setting, and long-lasting fragrance for the home.
The company offers a wide range of distinctive products, from the
brand's iconic candles to home & car air fresheners, gifts and
more. The Yankee Candle Company, Inc., is a wholly owned subsidiary
of Newell Brands Inc. and is sold through mass and specialty
retailers, online and in Yankee Candle retail stores. Outside of
North America, the Company sells
its products primarily through its subsidiary, Yankee Candle
Company (Europe) Ltd., which has
an international wholesale customer network.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a
leading global consumer goods company with a strong portfolio of
well-known brands, including Rubbermaid, Sharpie®, Graco®,
Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper
Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex®
and Campingaz®. Newell Brands is focused on delighting consumers by
lighting up everyday moments.
This press release and additional information about Newell
Brands are available on the company's website,
www.newellbrands.com.
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SOURCE Newell Brands
