BEIJING, Dec. 20, 2021 /PRNewswire/ -- Infobird Co.,
Ltd (Nasdaq: IFBD) ("Infobird" or the "Company"), a
software-as-a-service provider of innovative AI-powered, or
artificial intelligence enabled, customer engagement solutions in
China, announced today it had
entered into a service agreement with HYCAN, a New Energy Vehicle
("NEV") manufacturer, for a multidimensional partnership to enhance
the brands digital marketing capabilities. Leveraging Infobird's
all-inclusive solutions and resources, HYCAN can now more precisely
and effectively promote its new intelligent vehicles to the large
Generation Z customer base for NEV's and achieve a significant
upgrade of its digital marketing tools.
This partnership is expected to be a driving force behind
HYCAN's solid growth by pushing forward its digital marketing
efforts and thus expanding its market share in China. Infobird believes there is broad
opportunity for future collaboration between the two companies.
With its experience and expertise in digital marketing, intelligent
customer engagement, and private realm operation, Infobird has the
capability to provide a variety of customer engagement capabilities
for HYCAN. Together with HYCAN, Infobird is delivering a new model
of digital marketing for this rapidly growing NEV enterprise.
Founded in 2018, HYCAN is a rising NEV company. Co-invested by
Pearl River Investment, GAC Group and NIO, HYCAN has emerged as a
high-end brand within the emerging futuristic travel ecosystem as
it devotes itself to creating smart and pleasant travel experience
and providing users with the intelligent "Third Space" other than
residences and offices. This collaboration marks Infobirds's first
of what it hopes will be many more customer awards for its digital
marketing solutions in the NEV industry and ushers in a brand new
growth vertical for its SaaS business.
With increasingly mature technologies and supporting facilities,
it is expected that NEVs will become a major driving force for the
vehicle industry. According to McKinsey China Auto Consumer
Insights 2021, China's New
Energy Passenger Vehicle("NEPV") market reported a sales volume of
1.127 million in 2020, up by 22%, including 60% for individual
purchases. In 2020 China NEV Supply Chain White Book,
Roland Berger predicted that by
2030, China's NEV sales volume is
expected to reach 11.06 million, up by 881% compared to 2020.
Nonetheless, as a growing number of NEV manufacturers enter the
field, the competition for consumer attention is expected to become
ever more challenging. This heightened competition will bring new
requirements and challenges for both the product offering and the
marketing power of vehicle manufacturers. McKinsey China Auto
Consumer Insights 2021 states that China's vehicle market is in accelerating
transformation, wherein "digital channels play an increasingly
important role in consumers' decision-making. Automakers need to
optimize digital touchpoints and promote their digital channels
while establishing systems to manage online operations. The rapid
change of consumer retail formats has triggered a strong desire
among car buyers for a fully digitized experience in new car sales
and after-sales services. OEMs should recognize these changes in
consumer behavior and transform their retail network".
As an innovator in the NEV ecosystem and one of the newest
brands, HYCAN made full use of the advantages and resources of its
three shareholders, i.e. Pearl River Investment, GAC and NIO, ever
since its establishment. Thanks to the strong resource support of
its shareholders, within three short years, HYCAN has built its own
ecosystem and formed a unique vehicle manufacturing platform. At
present, HYCAN possesses 18 types of core technologies, over 800
technical and service achievements and 100 top scientists from all
over the world. It has built itself into a world-class Intelligent
4.0 Factory and is likely to lead vehicle manufacture in the next
generation. The whole process of its new mass-produced type Z03,
from R&D, production arrangements to the product launch, took
only 10 months. With the successive launches of new products, HYCAN
is expected to cover sedans and SUVs fully by 2022. HYCAN adheres
to co-creating with its users by identifying itself as "Fashion"
and "Intelligent" in order to reach and attract the new generation
of consumers more accurately by combining e-sports and cartoon IPs.
As one of the fastest-growing manufacturers among NEV brands,
HYCAN has gradually formed complete online and offline marketing
channels. So far it owns 112 outlets in 102 cities around
China. By the end of December2021,
it will have 150 experience centers in total.
HYCA's orientation is to resonate with the younger generation
and therefore aims to build an innovative and customized smart
living style for them by breaking the traditional limits of
automobile industry marketing, especially to young customers. As
part of this new marketing trend, HYCAN is working to digitally
connect and reach more users in a rapid and accurate manner. This
collaboration with Infobird is one of the significant
implementation goals of its more focused digital marketing
campaign.
Infobird is a leading software-as-a-service (SaaS) provider of
AI-powered customer engagement solutions in China. For over two decades, Infobird has
developed solutions for a variety of business processes — from
marketing, customer service to management. Infobird's products have
been utilized by companies across industries, including Cloud Call
Center, Omnichannel Cloud Customer Service, Smart Could E-Commerce
Marketing, AI voice/text Chatbots, Intelligent quality inspection
and Private Realm Operation. Infobird believes these numerous
product platforms provide it with significant advantages,
especially in the vital areas of customer engagement process
understanding.
"To maximize the value of marketing and services by building a
smart technology driven center where customers are willing to come
and stay." This idea encompasses Infobird's outlook on SaaS
development and it has been embraced by it partner, HYCAN.
Infobird, with its strong track record resources and services, is
able to successfully implement a customer journey-based digital
marketing program for HYCAN, improving marketing effectiveness
through multidimensional customer profiles and accurately reaching
them from multiple channels.
About Infobird Software Co. Ltd.
Infobird, headquartered in Beijing,
China, is a software-as-a-service provider of innovative
AI-powered or enabled customer engagement solutions.
For more information about the company,
visit www.Infobird.com.
Forward-Looking Statements
This press release contains certain forward-looking statements,
including statements with regard to Infobird's proposed initial
public offering. Words such as "will," future," "expects,"
"believes," and "intends," or similar expressions, are intended to
identify forward-looking statements. Forward-looking statements are
subject to inherent uncertainties in predicting future results and
conditions and no assurance can be given that the proposed initial
public offering discussed above will be completed on the terms
described. Completion of the proposed initial public offering and
the terms thereof are subject to numerous factors, many of which
are beyond the control of Infobird, including, without limitation,
the failure of customary closing conditions and the risk factors
and other matters set forth in the prospectus included in the
registration statement in the form last filed with the SEC.
Infobird undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as may be required by law.
Contacts
Infobird Co., Ltd
Yimin Wu, Chief Executive Officer
and Chairman of the Board of Directors
wuym@infobird.com
86-010-52411819
Infobird Co., Ltd Investor Relations
TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com
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SOURCE Infobird Co., Ltd