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Infobird
Launches WeChat Call
Center, an
Intelligent
SaaS
Product to
Capture
New
Demand
and Market
Share in the Field
of
Private
Domain
Traffic
BEIJING,
CHINA -- August 16, 2021 -- InvestorsHub NewsWire
-- Infobird
Co.,
Ltd (Nasdaq: IFBD) ("Infobird" or the "Company"), a
software-as-a-service provider of innovative AI-powered, or
artificial intelligence enabled, customer engagement solutions in
China, announced
today the launch of a new intelligent SaaS product
- WeChat
Call Center - marking the
Company's entry into the field
of private domain traffic. An integral
part of
the Company's standardized SaaS
strategy, Infobird's WeChat Call Center is designed to
help
companies further develop
the value of
existing customers through automated and personalized solutions for
private domain traffic. For companies,
private
domain traffic is considered
to be part of
the brand's private
assets
that can be used to stay relevant in the
mind of the customer which increases the chances of a returning
customer. By expanding Infobird's product
application boundaries and business scope, the Company expects to generate
significant
value
by creating new
demand and capturing uncontested market space in a cost-effective
manner, otherwise known as a "blue market
strategy".
Infobird
WeChat Call Center: automated/personalized interactions to gain
value from existing customers
Infobird combines the
advantages of Enterprise WeChat and Call Center to create a new
generation of customer interaction platform - WeChat Call Center.
This product integrates AI,
RPA, also
known as Robotic Process Automation,
and other
technologies to provide enterprises with automated and personalized
private domain traffic solutions that help companies retain
customers and continue to stimulate theirconsumption
potential.
Different from
the common private domain traffic tools in the market, Infobird's
WeChat Call Center is based on AI, RPA, customer portraits and
other technological capabilities, which is capable of 1v1
personalized and automated services and marketing for enterprise
clients, while ensuring the continuity and consistency of customer
interaction. For enterprises with a
relatively large customer base, Infobird's WeChat Call Center has
significant advantages in batch, automation, and personalization of
services that can help clients comprehensively improve efficiency
and reduce operating costs. Infobird's WeChat Call Center builds
private domain traffic for clients, that not only aggregates
multi-channel customer resources into Enterprise WeChat, but also
connect public domains to private domains, achieving unified
operation of all channels including Enterprise WeChat, phone calls,
SMS, webpages and APPs. It maximizes the convenience of daily
operations of the client and improves the efficiency of customer
interaction
As
existing
customer retention
becomes
increasingly important,
private domain traffic becomes a blue ocean market
In the new
marketing era, due to the low accuracy of offline traffic and the
monopoly of online traffic by domestic Internet giants, the cost of
high-quality sales leads is increasing in China. According to the
data analysis by eMarketer, CCID and BJNews.com.cn, the customer
acquisition cost from online traffic
in China has
increased by more than 10 times from 2010 to 2019.
However, constantly acquiring new customers is not the only key to
unlock revenue growth. According to a study from Harvard Business
Review, a 5% increase in customer
retention rate can translate into an increase in profits by 25% to
95%. Another study
authored by Rob
Markey, Director and Partner of Bain &
Company, published on Harvard Business Review
on January
2020 also
found that companies with higher
customer satisfaction grow revenues roughly 2.5 times as fast as
their industry peers, highlighting
the importance of customer
management. Recognizing the
significant
benefits, companies are increasingly
focused on the next stage of
marketing which will require
building long-term relationships with
customers, creating their own private domain
traffic, enhancing customer life cycle, and
increasing the customer retention rate.
In the Chinese market, WeChat is the major platform when
a company wants
to acquire private domain traffic.
According to official data released by WeChat and founder of Wechat
in 2021, there
are 1.2 billion WeChat users and more than 1 billion daily active
users. Enterprise WeChat is the official channel for enterprises to
interact with customers certified by WeChat. The private domain
traffic based on Enterprise WeChat is a
significant market opportunity
for
Infobird.
With the explosive development
of big data, artificial intelligence, 5G and other technologies,
the commercialization degree of AI and RPA becomes higher,
increasing its
critical function role in customer service,
marketing, and management of the
business. As a result,
enterprises
can
provide services
to customers more intelligently and efficiently. Managing private
domain traffic through AI, RPA and other technologies to
realize
the
value of
customers throughout their life cycle has become the key to
developing modern customer relationships and achieving marketing
growth.
With
significant demand of private domain traffic in the
retail/healthcare industries, Infobird plans
to accelerate
the implementation of WeChat
Call Center
The trend of
transformation from pure public domain to public
to public
plus private domain applies
to all companies across industries
whose target customers are individual consumers, and this is
especially true for retail, consumer goods, e-commerce and
healthcare
industries. This supports
the
very high market
potential for the implementation
of private domain
applications. These industries have large
customer groups and broad market space but face increasingly fierce
competition. This
market dynamic has led to the realization that
maximizing the value of existing
customers is an important way to drive
growth, making the
demand for
intelligent private domain traffic solutions more
prevalent.
Since the
implementation of its standardized SaaS strategy,
Infobird has continued to upgrade its products and solutions. The
launch of the WeChat Call Center is an important
step
for the
Company to continue to grow its market
share and recognition as an innovative SaaS Company
in the
fast-growing standardized customer-engagement services and
solutions market.
About Infobird Software Co. Ltd.
Infobird,
headquartered in Beijing, China, is a software-as-a-service
provider of innovative AI-powered or enabled customer engagement
solutions.
For more
information about the company, visit www.Infobird.com.
Forward-Looking
Statements
This press
release contains certain forward-looking statements, including
statements with regard to Infobird's proposed initial public
offering. Words such as "will," future," "expects," "believes," and
"intends," or similar expressions, are intended to identify
forward-looking statements. Forward-looking statements are subject
to inherent uncertainties in predicting future results and
conditions and no assurance can be given that the proposed initial
public offering discussed above will be completed on the terms
described. Completion of the proposed initial public offering and
the terms thereof are subject to numerous factors, many of which
are beyond the control of Infobird, including, without limitation,
the failure of customary closing conditions and the risk factors
and other matters set forth in the prospectus included in the registration
statement in the form last filed with the SEC. Infobird undertakes
no obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as may be required by law.
Contacts
Infobird Co.,
Ltd
Yimin Wu, Chief
Executive Officer and Chairman of the Board of Directors
wuym@infobird.com
86-010-52411819
Infobird
Co., Ltd Investor Relations
TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com
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