With on-pack promotions from Ella's
Kitchen® and Yorkshire Provender®,
Hain Celestial aims to make a meaningful impact on families facing
food insecurity
HOBOKEN,
N.J., Dec. 3, 2024 /PRNewswire/ -- This holiday
season, The Hain Celestial Group, Inc. (Nasdaq: HAIN), a leading
global health and wellness company whose purpose is to inspire
healthier living through better-for-you brands, is pleased to
reaffirm its commitment to growing its impact by partnering with
consumers to help combat food insecurity through two on-pack
promotions benefitting charitable organizations, Action for
Children and FareShare.
According to The Food Foundation, one in six people are
currently experiencing food insecurity in the UK, and of those, 8
million are adults and 3 million are children. Meanwhile, UNICEF's
2024 Global Report on Food Crisis states nearly 282 million people
experienced hunger in 2023.
"At Hain, our purpose is to inspire healthier living for people,
communities, and the planet through our better-for-you brands. We
understand that this time of year can be especially challenging for
families, particularly those with young children, and we believe
that real change happens when we engage our consumers to join us in
making a difference," said Chris
Jenkins, Hain Celestial Group's Global Impact Director.
"That's why we're incredibly proud to partner with amazing
organizations like FareShare and Action for Children to support
their vital work and make a meaningful difference for vulnerable
families and communities."
The global manufacturer's holiday efforts include:
- Ella's Kitchen, which is the UK's No. 1 baby and kids' food
brand¹ and Certified B Corporation, is once again partnering with
Action for Children UK on a festive on-pack promotion to help
support vulnerable little ones and their families. For every pack
sold of Ella's Kitchen limited edition run of Sweetcorn +
Carrot Melty Sticks, 30 pence (or
about .39 cents) will be donated
directly to the children's charity while supplies last to fund a
hot meal, warm clothes, or a special present. Last year, the
on-pack promotion raised more than £91,000 for the UK-based
children's charity that was created to help vulnerable children,
young people and their families have a safe and happy
childhood.
- Yorkshire Provender, a leading soup brand in the UK, is
partnering with FareShare, the country's largest charity
fighting hunger and food waste, to help fund the equivalent of
125,000 hot lunches to those in need across the country. The
promotion is featured on pack and consumers can make an additional
contribution by simply following the QR code on the back. This
on-pack promotion marks Yorkshire Provender's first effort with
FareShare.
The promotion builds on Hain's global partnership with FareShare
who recently recognized Hain as a leading food partner by exceeding
a milestone 1 million meals donated across its brands. Hain
Celestial's family of brands, including Hartley's jams and jellies,
Robertson's and Frank Cooper's
marmalade and Sun-Pat peanut butter, together have donated the
equivalent of more than 1.2 million meals² to FareShare since 2017
when its partnership began. The food donations were then
redistributed by FareShare to 3,919 charities and community groups
across the UK.
"We are enormously grateful to the team at Hain Celestial for
their continued support for FareShare and for launching this year's
campaign with Yorkshire Provender," said Geoff Carroll, Commercial Manager at FareShare.
"The donations made to FareShare from this initiative will help us
get good-to-eat food, which might otherwise go to waste, to people
who need it. Hain's generous support of FareShare makes a huge
difference in helping us make the food go further."
"Right now, 4.3 million children are living in poverty across
the UK. This is why the generous support of our partner Ella's
Kitchen is so vital for Action for Children," said Katherine Woods, Director of Fundraising for
Action for Children. "Together we are achieving such brilliant
things for the children, young people and families we support
UK-wide. Our partnership is so valuable. Together we are providing
more children and young people with the safe and happy childhood
they deserve."
Giving back to communities in need is an important part of
Hain's global impact strategy. Earlier this year, Hain participated
in Walmart's Fight Hunger. Spark Change. Program. Through the
promotion, the company contributed approximately $100,000, based on a portion of sales of
participating Garden Veggie Snacks' product sold during the
promotion period.
About The Hain Celestial Group
Hain Celestial
Group is a leading health and wellness company whose purpose is to
inspire healthier living for people, communities and the planet
through better-for-you brands. For more than 30 years,
Hain has intentionally focused on delivering nutrition and
well-being that positively impacts today and tomorrow.
Headquartered in Hoboken, N.J.,
Hain Celestial's products across snacks, baby/kids, beverages,
meal preparation, and personal care, are marketed and sold in over
70 countries around the world. Our leading brands include Garden
Veggie Snacks™, Terra® chips, Garden of
Eatin'® snacks, Hartley's® jelly, Earth's
Best® and Ella's Kitchen® baby and kids
foods, Celestial Seasonings® teas, Joya® and
Natumi® plant-based beverages, Greek Gods®
yogurt, Cully & Sully®, Yorkshire
Provender®, New Covent Garden® and
Imagine® soups, Yves® and Linda McCartney's® (under license)
meat-free, and Avalon Organics® personal care, among
others. For more information, visit hain.com and LinkedIn.
¹ Circana/52 week ending data up to 9th November/Major
Multiples/Value Sales/*4m-36m
² The equivalent meals calculation is based on WRAP's guidance
around reporting the amounts of surplus food redistributed.
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