GIFT Giftify Inc

Giftify, Inc. (NASDAQ: GIFT) (the “Company”), the owner and operator of leading digital platforms, CardCash.com and Restaurant.com, with a focus on incentives and rewards in retail, dining and entertainment experiences, is pleased to provide the following strategic growth initiatives for CardCash.

CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales.

Giftify has identified the following strategic priorities to accelerate growth at CardCash and enhance shareholder value:

• Accelerate platform synergies between CardCash.com and Restaurant.com
• Expand retail merchant network through new business partnerships
• Cross-sell partnerships with other consumer platforms to increase users
• Launch innovative offerings to attract new users
• Ramp outreach to existing users in order to increase activity and value per transaction
• Initiate refer a friend capability and rewards
• Add ability to sell gift cards through the app versus website only
• Utilize social media to increase visibility and drive new user registrations
• Enhance user engagement via data, artificial intelligence and personalized deal recommendations
• Scale transaction volume with optimized purchase funnels
• Elevate average user spend through premium offerings
• Launch complementary services
• License opportunities for white label exchanges and FraudFix

FraudFix is CardCash’s proprietary online fraud prevention tool, which is critical to combat high fraud risk and scams. FraudFix automatically responds in under one second, uses over 165 parameters, and cross checks to analyze a single transaction and determine authenticity of card balances Automatic rejections or acceptance cover most levels, some may be flagged to be manually reviewed by the customer.

Ketan Thakker, Chief Executive Officer of Giftify, Inc., commented, “2024 was all about strengthening the CardCash platform and improving efficiencies, and our success has been demonstrated in our operating and financial results year-to-date. Our team has a wide range of strategies and is confident in its abilities to accelerate CardCash’s growth in 2025. Going forward we are focused on driving revenue growth by increasing the number of retailers, registered users, active users and transactions on CardCash.”

About Giftify, Inc.

Giftify, Inc. is a pioneer in the incentive and rewards industry with a focus on retail, dining & entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com and Restaurant.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales. Its Restaurant.com is the nation’s largest restaurant-focused digital deals brand. Restaurant.com and our Corporate Incentives division connect digital consumers, businesses and communities offering thousands of dining, retail and entertainment deals options nationwide at over 184,000 restaurants and retailers. Restaurant.com prides itself on offering the best deal, every meal. Our gift cards and restaurant certificates allow customers to save at thousands of restaurants across the country with just a few clicks.

For more information, visit: www.giftifyinc.com and www.cardcash.com and https://www.restaurant.com.

Forward-Looking Statements

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Investors Contacts: IR@giftifyinc.com