Forrester Announces Full Conference Agenda For B2B Summit North America 2024
12 Februar 2024 - 3:00PM
Business Wire
The event will equip B2B leaders with
actionable insights to evolve their go-to-market approaches and
help drive functional alignment centered on maximizing customer
value
Forrester (Nasdaq: FORR) today announced the full conference
agenda for its B2B Summit North America event being held in Austin,
Texas, and digitally on May 5–8, 2024. In 2024, B2B marketing,
sales, product leaders and their teams are navigating several
headwinds, including shifting buying behaviors, evolving customer
expectations, and understanding how to best harness data,
technology, and generative AI to drive business outcomes. To
succeed in this complex environment, B2B leaders must evolve their
go-to-market strategies and revenue processes to align around
delivering customer value.
B2B Summit North America will present the latest research, best
practices, and client stories to help leaders build their growth
agenda around marketing, sales, and product alignment; accelerate
business outcomes through data and emerging technologies like
genAI; and gain insights to drive revenue transformation across the
entire customer lifecycle. Featuring more than 100 sessions, the
event will also explore the challenges and opportunities B2B
leaders face to deliver unique customer- and buyer-centric
experiences.
Noteworthy event sessions include:
- Create Your Generative AI Advantage In Marketing, Product,
And Sales. GenAI is poised to transform the way marketing,
sales, and product leaders drive business growth. This keynote
session will explore how B2B leaders can use genAI to uncover new
opportunities, while also understanding the technology’s pitfalls,
risks, and challenges.
- A New Generation Of Buyers Will Force B2B
Reinvention. B2B buying has reached an inflection point.
In this keynote, learn how B2B companies must reinvent themselves
to both navigate the evolving buyer and invest in insights to
understand how generational divide influences B2B purchases.
- It’s Not Revenue, It’s Value: What You’re Missing About
Growth. B2B teams remain under pressure to increase revenue and
achieve growth. This session will uncover several forces shaping
revenue transformation, as well as guide attendees on how to
prioritize customer value over commercial value.
- The New Rules Of Sales And Frontline Marketing
Alignment. Revenue process transformation requires new rules to
modernize processes and connect to the B2B organization’s growth
engine. This session will discuss the critical elements that impact
sales and frontline marketing alignment as well as the steps B2B
leaders can take to modernize alignment at their firms.
- Is Data Quality Getting In The Way Of GenAI Trust?
Companies attempting to leverage genAI inside their business face a
constant challenge: internal data quality that is insufficient to
meet the demands of the technology. B2B leaders can attend this
session to understand the steps they must take to bridge this gap
and achieve success.
“The frenetic pace of change in the B2B domain isn’t letting up
anytime soon,” said Srividya Sridharan, event host and vice
president and group research director at Forrester. “To stay
abreast of this change, B2B leaders need to shed traditional
approaches and adapt their go-to-market strategies in line with
evolving buyer and customer dynamics. B2B Summit North America is
designed to help leaders — through Forrester’s research insights,
frameworks, and data — build a strong foundation focused on
accelerating business outcomes.”
At B2B Summit North America, Forrester will celebrate its B2B
Return On Integration Honors and B2B Programs Of The Year Awards
winners to recognize organizations that drive growth through strong
marketing, sales, and product alignment. Attendees can network with
industry peers through Forrester’s invitation-only executive
program, the Executive Leadership Exchange. In-person attendees can
also participate in specialized pre-event sessions and workshops,
including the Forrester Women’s Leadership Program, starting
Sunday, May 5.
Resources:
- Register to attend Forrester’s B2B Summit North America.
- View the full agenda and speakers for B2B Summit North
America.
- Learn more about what to expect at B2B Summit North
America.
- Follow @Forrester and #ForrB2BSummit for updates.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research
and advisory firms in the world. We help leaders across technology,
customer experience, digital, marketing, sales, and product
functions use customer obsession to accelerate growth. Through
Forrester’s proprietary research, consulting, and events, leaders
from around the globe are empowered to be bold at work — to
navigate change and put their customers at the center of their
leadership, strategy, and operations. Our unique insights are
grounded in annual surveys of more than 700,000 consumers, business
leaders, and technology leaders worldwide; rigorous and objective
research methodologies, including Forrester Wave™ evaluations; more
than 100 million real-time feedback votes; and the shared wisdom of
our clients. To learn more, visit Forrester.com.
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Amanda Chordas achordas@forrester.com
Forrester Research (NASDAQ:FORR)
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