Falcon’s Beyond secures licensing rights to
develop Hershey’s "retailtainment” venues both inside and outside
the U.S.
Falcon’s Beyond Global, Inc. (Nasdaq: FBYD) (“Falcon’s” or the
“Company”), a global entertainment powerhouse and visionary
innovator in immersive storytelling, today announced a licensing
agreement with The Hershey Company (“Hershey”). Through this
expansive contract, Falcon’s will conceive and develop
Hershey-branded Location Based Entertainment (LBE) experiences
featuring the industry-leading confectionary and snack company’s
iconic IP, such as Hershey’s, Reese’s, Jolly Rancher, and
Twizzlers, in both the United States and international markets.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240109608413/en/
Falcon’s will work with Hershey to bring their company's beloved
snacks and moments of goodness to life through “retailtainment”
destinations that offer families and snack enthusiasts new
immersive ways to experience their favorite tasty brands. Each
destination will be highlighted by a Hershey-inspired attraction, a
food and beverage experience where visitors will savor delicious
bites based on the brand, and a retail offering to shop for
one-of-a-kind branded products. Additional details about the
Hershey-branded experiences and the debut location will be
announced at a later date.
“Falcon’s is honored to work with The Hershey Company and bring
some of the world’s most renowned brands to life in new ways so
they can be savored by even more consumers around the world,” said
Cecil D. Magpuri, CEO of Falcon’s Beyond Global, Inc. “We are
excited to explore what’s possible with Hershey and help bring
forth what makes their brands so beloved through memorable
immersive entertainment experiences.”
Ernie Savo, President of The Hershey Licensing Company, added,
“We see our partnership with Falcon’s Beyond as a huge opportunity
to continue to expand our brand to consumers across the world. With
their impressive track record of growing IP through innovative
experiences, Falcon’s is the ideal partner to extend the Hershey’s
family of brands in truly new and imaginative ways.”
Falcon’s new deal with Hershey advances the strong momentum the
Company has established over the past year by becoming a publicly
traded company and the launch of multiple projects, initiatives,
and experiences across its three core business units: Falcon’s
Creative Group, Falcon’s Beyond Destinations and Falcon’s Beyond
Brands. The Company is currently developing a range of high-profile
global projects including: the first Vquarium location-based
entertainment experience, which will roll out across China through
its joint venture with Raging Power Limited, an arm of the Hong
Kong-based cultural commerce giant K11 Group; and the Qiddiya Water
Theme Park and the world’s first Gaming and Esports district in
Qiddiya City in collaboration with Qiddiya Investment Company in
Saudi Arabia.
About Falcon’s Beyond
Falcon’s Beyond is a visionary innovator in immersive
storytelling. A global entertainment powerhouse where original
ideas – fueled by passion and guided by unparalleled expertise –
take flight and accelerate at speeds beyond your imagination. Where
fun is reimagined through innovative technologies and unprecedented
themed experiences. Falcon’s connects the world by bringing
stories to life through theme parks, resorts, animation, consumer
products, gaming, movies and beyond.
Falcon’s Beyond propels intellectual property (IP)
activations concurrently across physical and digital experiences
through three core business units:
- Falcon’s Creative Group is one of the world’s leading
themed entertainment and master planning firms, having planned over
$100 billion in award-winning experiences, where creative vision,
compelling design, immersive media, and cutting-edge technology
intersect to bring imagination to life.
- Falcon’s Beyond Destinations develops, owns, and
operates global entertainment destinations from resorts, theme
parks, attractions, retail, dining and location-based entertainment
venues where stories come to life and memories are made.
- Falcon’s Beyond Brands expands franchises across
multiple platforms from media to gaming, music to consumer products
and beyond. Falcon’s also invents immersive rides, attractions and
technologies for entertainment destinations around the world.
Falcon’s is headquartered in Orlando, FL. Learn more at
falconsbeyond.com.
About The Hershey Company
The Hershey Company is headquartered in Hershey, Pennsylvania
and is an industry-leading snacks company known for making more
moments of goodness through its iconic brands, remarkable people
and enduring commitment to doing the right thing for its people,
planet and communities. Hershey has nearly 20,000 employees in the
U.S. and around the world who work every day to deliver delicious,
high-quality products. The company has more than 100 brand names in
approximately 80 countries worldwide that drive more than $10.4
billion in annual revenues, including Hershey's, Reese's, Kit Kat®,
Jolly Rancher and Ice Breakers, and fast-growing salty snacks
including SkinnyPop, Pirate's Booty and Dot's Homestyle
Pretzels.
For more than 125 years, Hershey has been committed to operating
fairly, ethically and sustainably. The candy and snack maker's
founder, Milton Hershey, created Milton Hershey School in 1909 and
since then the company has focused on helping children succeed
through equitable access to education.
To learn more: thehersheycompany.com
Caution About Forward-Looking Statements
This press release contains, and management of Falcon’s Beyond
(“Falcon’s” or the “company”) may make, forward-looking statements
within the meaning of the “safe harbor” provisions of the Private
Securities Litigation Reform Act of 1995. Forward-looking
statements can be identified by the use of words such as
“anticipate”, “believe”, “can”, “continue”, “could”, “expect”,
“forecast”, “intend”, “may”, “might”, “plan”, “possible”,
“potential”, “predict”, “project”, “seek”, “should”, “strive”,
“target”, “will”, “would” and similar expressions, but the absence
of these words does not mean that a statement is not
forward-looking. Forward-looking statements may include, but are
not limited to, statements regarding the development of Falcon’s
products, technologies and services, business and business plans,
commercial plans and platform, third party partnerships including
Falcon’s relationship with Hershey’s, and projections of market
opportunity and market share. Actual events or results are
difficult or impossible to predict and may differ materially from
those expressed in or implied by the forward looking statements in
this press release. Some of the factors that could cause actual
events or results to differ include but are not limited to the
following: (1) changes in domestic and foreign business, market,
financial, political, and legal conditions in general and in the
entertainment industry in particular; (2) the enforceability of the
Falcon’s intellectual property, including its patents, and the
potential infringement on the intellectual property rights of
others, cyber security risks or potential breaches of data
security; (3) any failure to realize the anticipated benefits of
the technologies and other developments, including the company’s
recently completed business combination transaction; (4) risks
related to the rollout of the Falcon’s business and the timing of
expected business milestones; (5) risks related to the development
and marketing of Falcon’s products and technologies, including the
ability to successfully market and develop digital and AI
technologies and virtual platforms; (6) the effects of competition
on Falcon’s business; and (7) those factors discussed in the
Registration Statement on Form S-1/A filed with the SEC on November
30, 2023 under the heading “Risk Factors” and other documents
Falcon has filed, or will file, with the SEC. Our forward looking
statements speak only as of the date of this presentation or as of
the date they are made, and we undertake no obligation to update
our forward looking statements.”
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240109608413/en/
Media: Kathleen Prihoda, Falcon’s Beyond
kprihoda@falconbeyond.com DKC Public Relations
Falcons@dkcnews.com
Falcons Beyond Global (NASDAQ:FBYD)
Historical Stock Chart
Von Okt 2024 bis Nov 2024
Falcons Beyond Global (NASDAQ:FBYD)
Historical Stock Chart
Von Nov 2023 bis Nov 2024
