DCLK Doubleclick (MM)

DoubleClick Announces Strong Adoption of DART Motif Rich Media Solution in Last Six Months - 44 New Clients Sign for DART Motif including Beyond Interactive and Moxie Interactive; Carat Digital UK Executes Ten Renault Campaigns - NEW YORK, March 2 /PRNewswire-FirstCall/ -- DoubleClick Inc. (NASDAQ:DCLK), the leading provider of solutions for advertising agencies, marketers and web publishers, today announced that in the last six months DoubleClick added 44 customers to DART Motif(SM), the company's solution for creating, trafficking, deploying and reporting on rich media ads. These included Beyond Interactive, FOX's American Idol.com, I-Level, ING DIRECT Canada, Moxie Interactive, Nurun/Ant Farm Interactive, Saatchi & Saatchi LA and Zenith Media. These clients join a growing list of clients using DART Motif including GSD&M, Starcom and Carat Digital UK, which recently executed a series of successful campaigns for Renault Laguna, Renault L&K, Renault Modus and Renault Megane with DART Motif. Created by integrating Macromedia Flash MX 2004 with DART ad management solutions, DART Motif enables users to simplify and save time at every step of the rich media process. DART Motif is used by ad agencies and marketers and accepted by a growing list of publishers, including both AOL and MSN, which have each certified DART Motif for their advertisers' rich media campaigns. "For many of our clients, we leverage rich media to create impactful campaigns on the Web, and they demand the most innovative, streamlined solutions for creation, delivery and reporting," said Vardaan Vasisht, Director of Data Solutions, Beyond Interactive. "We are pleased to offer our clients DoubleClick's DART Motif solution to help them reach their goals more creatively, efficiently and effectively." "Carat Digital UK has had great success executing many recent Renault campaigns with DART Motif," said Mark Syal, Associate Director, Carat Digital UK. "The campaigns experienced strong conversions and we were able to provide sophisticated reporting to the client, thanks to the additional functionality of the Motif solution." A unique aspect of the DART Motif solution is its exclusive measurement package, Audience Interaction Metrics. This reporting system can gather more than 30 unique user interactions including ad exposure time, ad interaction time, whether a rich media ad fully delivered, multiple clicks, load movies, and custom-timed events. "Rich media usage has steadily increased over the past year and is now an integral part of many marketers' online advertising strategies," said Doug Knopper, Senior Vice President and General Manager, Ad Management, DoubleClick. "Clients of DART Motif are pleased with the intelligent and flexible workflow solution that supports the creative process and provides the deepest reporting available. We're pleased to be working with so many of the best brands in interactive marketing for their rich media campaigns." For more information about DART Motif, please visit http://www.doubleclick.net/. About DoubleClick Inc. DoubleClick is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's marketing solutions -- online advertising, search engine marketing, affiliate marketing, email marketing, database marketing, data management and marketing resource management -- help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world. Contact: Jenny Connorton (212) 381-5183 DATASOURCE: DoubleClick Inc. CONTACT: Jenny Connorton of DoubleClick Inc., +1-212-381-5183, Web site: http://www.doubleclick.com/

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