Cognizant is helping implement Tealium
Customer Data Platform for the University of
Melbourne to personalize the student and alumni
journey
TEANECK,
N.J., Dec. 4, 2023 /PRNewswire/ -- Cognizant
(NASDAQ: CTSH) today announced that it was selected by The
University of Melbourne (UoM or the
University), a leading international university with a tradition of
excellence in teaching and research, to help implement the Tealium
Customer Data Platform (CDP). The University
of Melbourne is consistently ranked among the world's top
universities.
The University of Melbourne awarded
Cognizant the brief to support the creation of data-led and
personalised experiences for students, staff and alumni as it looks
to enhance meaningful constituent engagement.
Ai Lin Choo Macdonald, Executive
Director, Communications and Marketing (Acting) from The
University of Melbourne, explained that
the CDP is designed to empower UoM's constituents with relevant
content and experiences based on their intent and what is known
about them to inspire engagement with the University on a deeper
and continued basis.
"As we continually undertake processes of digital
transformation, we have the opportunity to elevate the student
experience. We expect this journey will prove invaluable for the
university, students and alumni as we create tailored lines of
communication, based on individual needs."
"Coming into this transformation, our mission is to efficiently
and effectively communicate with past, present and even future
students, helping them engage with UoM on their terms."
Speaking to the collaboration, Kristen
Anderson, Director at Cognizant leading marketing
modernisation, highlighted the company's enthusiasm in working with
The University of Melbourne.
"We are excited to be collaborating again with one of
Australia's preeminent
universities. And, through the implementation of Tealium CDP, we
look forward to helping UoM improve engagement with students,
alumni, and community."
About Cognizant
Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our
clients modernize technology, reimagine processes and transform
experiences so they can stay ahead in our fast-changing world.
Together, we're improving everyday life. See how
at www.cognizant.com or @cognizant.
For more information, contact:
EMEA / APAC /
Americas:
|
India:
|
Christina
Schneider
|
Rashmi
Vasisht
|
christina.schneider@cognizant.com
|
rashmi.vasisht@cognizant.com
|
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SOURCE Cognizant Technology Solutions