Flora pro.activ 'Test the Nation' Program Uses Cholestech Cholesterol Screening System to Gauge Heart Health in the United King
04 Mai 2006 - 3:00PM
PR Newswire (US)
Unilever Teams up with H.E.A.R.T. UK to Provide Heart Healthy
Checks to More than 100,000 People across the UK HAYWARD, Calif.,
and LONDON, May 4 /PRNewswire-FirstCall/ -- Cholestech Corporation
(NASDAQ:CTEC) announced that Flora pro.activ, the UK's leading
cholesterol lowering brand, has selected the Cholestech LDX(R)
System, a leading cholesterol monitoring tool, as part of the "Test
the Nation" program. This is the second national heart health
initiative that has used the Cholestech LDX System as the Swiss
Heart Foundation recently submitted results of its national
screening program to the Swiss Health Ministry. (Photo:
http://www.newscom.com/cgi-bin/prnh/20060504/NYTH042 ) The "Test
the Nation" program is being run by Flora pro.activ, in association
with H.E.A.R.T. UK, the Hyperlipidaemia Education and Research
Trust. The program aims to provide the necessary information that
will encourage people to find out what shape their heart is in and
take responsibility for their heart health. The campaign kicked off
at the start of April, 2006 and takes place at city centres,
supermarkets and major events including the Flora London Marathon
on April 23. Over the next four months, Unilever will be offering
free heart health checks with fully qualified nurses and expert
advice on diet and lifestyle. In addition to free blood pressure
and cholesterol testing with a qualified nurse, everyone tested
will receive a Complete Guide to Heart Health. The cholesterol
screening will be conducted using the Cholestech LDX(R) System,
which generates comprehensive lab-accurate results in minutes.
Using a simple finger-stick, the LDX System can measure
cholesterol, glucose and liver enzymes, and now, high sensitivity
C-reactive protein (hs-CRP). This enhances the ability to quickly
identify patients with risk factors for heart disease, enabling
physicians to focus on getting patients on the right treatment
sooner and making sure they stay on the right therapeutic mix.
Commenting on the campaign, Michael Livingston, Director, H�E�A�R�T
UK said, "Raising awareness and educating the public about blood
pressure and cholesterol can have a major impact on the nation's
heart health. H.E.A.R.T UK believes that Flora pro.activ's campaign
will show the public how making simple changes to their diet and
lifestyle can have beneficial effects, thus encouraging people to
take important and significant responsibility for their own heart
health." The Cholestech LDX System, which carries the CE Mark for
marketing of medical devices in the European Union, has been
certified by the United States Cholesterol Reference Method
Laboratory Network (CRMLN), which validates that the system meets
the gold standard for accuracy and reproducibility developed by the
Centers for Disease Control and Prevention (CDC) for the
measurement of total cholesterol and HDL cholesterol consistent
with National Cholesterol Education Program (NCEP) analytical
goals. The NCEP recommends that everyone over the age of 20, or
more than 200 million Americans, should be screened for
cholesterol. "Cholestech is proud to support the 'Test the Nation'
program and we commend Flora pro.activ and H.E.A.R.T UK for their
dedication to giving consumers the education and tools they need to
take control of their own heart health, including accurate
diagnostic results available in minutes for immediate counseling
and action," said Warren E. Pinckert II, president and CEO of
Cholestech. The "Test the Nation" Program is being implemented and
supported locally by Point of Care Services Limited, Cholestech's
partner in the United Kingdom. About Flora pro.activ Flora
pro.activ is the leading heart health brand in the UK and has 2
ranges of products. The first contains plant sterols which are
clinically proven to dramatically lower bad (LDL) cholesterol by
10-15% in 3 weeks as part of a healthy diet. Consumers can chose
from spread, milk drink, yogurt or yogurt drinks to help lower
their cholesterol. The second range is a yogurt drink that contains
AmealPeptides(TM) a type of naturally occurring dairy peptide.
Scientific studies show that they help control blood pressure to
maintain a healthy heart. For more information on Flora pro.activ
or the Test The Nation road show visit
http://www.floraproactiv.co.uk/ About Cholestech Cholestech is
committed to enabling people to lead longer, healthier and more
active lives. Cholestech provides easy to use, accessible
diagnostic tools and information to health care practitioners in
over 35 countries around the world. Cholestech offers efficient and
economic diagnostic testing for cholesterol and related lipids,
blood glucose and glycemic control, high sensitivity C-reactive
protein and liver function at the point of care. Health care
providers can use the CLIA-waived Cholestech LDX(R) and GDX(TM)
Systems and the hs-CRP test, which is cleared by the FDA for use in
moderate complexity labs, to initiate and monitor the progress of
patient therapy. By providing effective disease management
solutions, Cholestech's goal is to be a leading provider of
diagnostic tools and information for immediate risk assessment and
therapeutic monitoring of heart disease and diabetes. Cholestech
LDX(R) is a registered trademark and Cholestech GDX(TM) is a
trademark of Cholestech Corporation. All other trademarks mentioned
in this document are the property of their respective owners. For
more information about Cholestech and its products visit us on the
web at http://www.cholestech.com/.
http://www.newscom.com/cgi-bin/prnh/20060504/NYTH042
http://photoarchive.ap.org/ DATASOURCE: Cholestech Corporation
CONTACT: Warren E. Pinckert II, President and Chief Executive
Officer of Cholestech Corporation, +1-510-732-7200, ; or Sarah
Thomas for Flora pro.activ, +020-7331-5447, Web site:
http://www.florahearts.co.uk/ http://www.cholestech.com/
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