Acxiom Partners with Pinterest for Enhanced Insights on Campaign Effectiveness
14 Juni 2017 - 2:30PM
Business Wire
Linking Acxiom Advertiser Transaction Data with
Pinterest Campaign Exposures Enables Robust Closed-Loop Measurement
and Reporting
Acxiom® (Nasdaq: ACXM), the data foundation for the world's
best marketers, today announced a partnership with Pinterest, an
app for discovering ideas, which enables advertisers to measure the
impact of Pinterest campaigns on in-store and online sales. Using
the power of Acxiom’s privacy safe haven solution for matching
retailer transaction data with Pinterest campaign insights, the
collaboration enables closed-loop measurement that allows marketers
to quantify the impact of their spend.
The partnership gives advertisers a better understanding of
their campaign’s effectiveness through Acxiom-generated lift
reports, which maintain objectivity and ensure privacy
compliance.
Pinterest counts millennials, parents, and other influential
demographic groups among its 175 million monthly users around the
world, many of whom count on the platform to help them shop (some
even looking at saved Pinterest content while in stores) and learn
new things. While 68 percent of U.S. women ages 22-54 use the
platform1, 40 percent of new users are men2.
“Acxiom is able to connect data from digital and offline
channels to better reach customers and allow advertisers to become
more relevant to their target audiences globally,” stated Anne
Doherty, senior vice president of sales, Audience Solutions, at
Acxiom. “We’re ecstatic to join forces with Pinterest and provide
compelling, data-driven insights for marketers to measure the
effectiveness of their advertising.”
About Acxiom
Acxiom provides the data foundation for the world's best
marketers. We enable people-based marketing everywhere through a
simple, open approach to connecting systems and data that drives
seamless customer experiences and higher ROI. A leader in identity
and ethical data use for more than 48 years, Acxiom helps
thousands of clients and partners around the globe work together to
create a world where all marketing is relevant. Acxiom is a
registered trademark of Acxiom Corporation. For more information,
visit Acxiom.com.
1 Source: comScore November 2016 – January 2017 avg2 Source:
Pinterest internal data, 2016
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Havas Formula for AcxiomAlison Flood,
619-234-0345acxiom@havasformula.com
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