Acxiom Enhances People-Based Targeting for Marketers on LinkedIn
08 Juni 2017 - 2:30PM
Business Wire
Product Integration Offers Unique People-Based
Marketing Solution on LinkedIn
Acxiom® (Nasdaq: ACXM), the data foundation for the world's
best marketers, today announced a product integration that will
enhance people-based targeting on LinkedIn using a
privacy-compliant match between Acxiom and LinkedIn audiences.
Marketers will now have access to improved audience targeting and
Acxiom’s LiveRamp Connect®, creating unique opportunities to run
secure, anonymized people-based marketing campaigns on
LinkedIn.
“With more than 500 million users globally, LinkedIn operates
the world’s largest professional network on the Internet, and we’re
excited to unlock the potential that this relationship will have on
the marketing industry,” said Anne Doherty, SVP Sales, Acxiom. “Our
product integration with LinkedIn allows marketers to seamlessly
connect customer data to this top-tier platform, complementing the
powerful targeting elements LinkedIn already provides
advertisers.”
Based on more than 45 years of history with major brands, Acxiom
has developed complex and precise third-party data sets for use in
the digital ecosystem. This new integration enables marketers to
expertly build, size, segment, and reach these custom audiences on
LinkedIn. Through LiveRamp Connect, marketers will have end-to-end
control of the data onboarding and distribution process as well as
real-time visibility into uploads and activations against
LinkedIn.
With more than 50 percent of online visitors accessing LinkedIn
via mobile, LinkedIn is a premium platform for B2B advertisers. As
a result of the product integration with Acxiom, marketers will
have the ability to connect their audience segments to LinkedIn,
making it possible to create highly accurate, customized campaigns
that move the needle for their business and consumers.
About Acxiom
Acxiom provides the data foundation for the world's best
marketers. We enable people-based marketing everywhere through a
simple, open approach to connecting systems and data that drives
seamless customer experiences and higher ROI. A leader in identity
and ethical data use for more than 48 years, Acxiom helps
thousands of clients and partners around the globe work together to
create a world where all marketing is relevant. Acxiom is a
registered trademark of Acxiom Corporation. For more information
about Acxiom, visit Acxiom.com.
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Havas Formula for AcxiomAlison Flood,
619-234-0345acxiom@havasformula.com
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