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RNS Number : 3100F

Waterlogic PLC

22 May 2013

 
 Date:       22 May 2013 
 On behalf   Waterlogic Plc ("Waterlogic", the "Group" or 
  of:         the "Company") 
 For immediate release 
 

Waterlogic Plc

Signing of Japanese distribution agreement

-- Five-year agreement with well-respected trading company for distribution of B2C products in Japan

-- B2C Update: Indesit commences distribution of Waterlogic B2C range in Russia and Turkey; Italian pre-launch underway

Waterlogic Plc (AIM: WTL.L), a leading designer, manufacturer and global distributor of point-of-use ("POU") drinking water purification and dispensing systems, is pleased to announce that it has signed an agreement with a well-respected trading company for the distribution of the Company's B2C products in Japan.

The five-year agreement grants Waterlogic exclusivity for the supply of drinking water purification devices to the Japanese partner, which will in turn become the sole distributor of Waterlogic B2C products to the Japanese market. The agreement has volume commitments in place for the first year and includes certain performance clauses. The volume commitments for the following years of the agreement will be negotiated in line with the Company's expectations.

The B2C range of products is expected to be launched in Japan in late 2013. The products will carry the "Waterlogic" and "Firewall(TM)" branding for direct distribution, and "OEM brand" and "Firewall(TM)" for OEM. The Japanese partner will be distributing to the market through kitchen manufacturers and wholesalers, mail order catalogues and through healthcare organisations to the medical industry.

In addition and further to the Company's announcement in October 2012, Waterlogic is pleased to announce that Indesit has launched Waterlogic's B2C range in Russia and Turkey and is pre-launching in Italy.

Jeremy Ben-David, Waterlogic Group CEO, commented:

"We are very pleased to be able to announce this deal, which will enable us to extend the reach of our B2C products further into East Asia and add to the strong presence we already have in Europe, parts of Asia, India and the Middle East. The Japanese residential water treatment market is the largest in the world, valued at more than $2 billion, and has the potential to greatly enhance the Company's offering. This agreement is another milestone for the Group's B2C division and we look forward to updating the market with further news on its development in due course."

Enquiries:

 
 Waterlogic Plc                             Via Redleaf Polhill 
  Jeremy Ben-David, Group Chief Executive 
  Officer 
 Liberum Capital (Nominated Adviser         Tel: +44 (0)20 3100 
  and Broker)                                2000 
  Steve Pearce 
  Richard Bootle 
 Redleaf Polhill                            Tel: +44 (0)207 382 
  Rebecca Sanders Hewett / Emma Kane         4730 
  / David Ison                               waterlogic@redleafpr.com 
 

Website: www.waterlogic.com

Notes to editors:

Waterlogic Plc

Waterlogic Plc (AIM: WTL.L) is a leading designer, manufacturer, distributor and operator of mains attached point-of-use ("POU") drinking water purification and dispensing systems designed for environments such as offices, factories, hospitals, hotels, schools, restaurants and other workplaces. Waterlogic is a Jersey registered company. Waterlogic's products and services are built on the simple vision of a three stage approach to purity:

1. Filtration to remove unwanted contaminants, chlorine and other water-borne tastes and odours.

2. Waterlogic's Firewall(TM) ultra-violet (UV) technology is one of the most effective water purification technologies for POU water dispenser applications currently on the market and its dispensers are certified by the Water Quality Association as being able to guarantee 99.9999% pure water 100% of the time, a fact which has been confirmed by over 5,000 physical tests in independent laboratories. The innovative Firewall(TM) technology incorporates a highly-specialised, compact UV system in the faucet/tap, which ensures that water passes through the UV system immediately before it is dispensed into a cup. This point of differentiation for Firewall(TM) is unique in the POU market.

3. BioCote silver antimicrobial protection. Plastic surfaces surrounding dispensing areas of Waterlogic units are infused with a silver additive called BioCote, a natural anti-microbial that inhibits the growth of microorganisms, giving yet another layer of hygienic defence.

Founded in 1992, Waterlogic was one of the first companies to introduce POU systems to Europe and has been a leader in the POU market in terms of product design and quality, the application of new technologies and in sales and service. Waterlogic has an extensive and expanding independent global distribution network in place, reaching 52 countries around the world.

Waterlogic products are currently being sold in North and South America, Europe, Asia, Australia and South Africa. Waterlogic's leading markets are the USA and Western Europe, in particular Germany, France, Scandinavia and the UK. Of the 1.9 million new POU and bottled water installations in the business-to-business market in the USA and Europe between 2005 and 2011, approximately 73% incorporated POU technology.

The Directors believe that the movement away from bottled water coolers (BWC) to POU water dispensers is set to continue its current trend as a result of cost, convenience, health benefits and environmental considerations.

For the financial year ended 31 December 2012, the Group generated revenues and adjusted EBITDA (adjusted for share based incentives expense, capital reorganisation related costs and acquisition related costs) of USD 101.0 million and USD 14.7 million, respectively, and had approximately 640,000 machines installed as at 31 December 2012.

As part of Waterlogic's on-going commitment to providing safe water, the Group has pledged to donate USD 225,000 over the three years from 2012 to 2014 to WaterAid. WaterAid is a renowned international non-profit organisation that transforms lives by improving access to safe water, hygiene and sanitation in the world's poorest countries. Since 1981 WaterAid has reached 15.9 million people globally with safe water. Website: www.wateraidamerica.com

- ENDS -

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